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Last Minute Tips for Conversion Optimisation

Actionable e-commerce strategy insights on 6 topics every business must tackle in order to be prepared for the holiday season.

black friday checklist chapter

Read what the experts say about preparation for the busiest sales season.

  • "Black Friday and Cyber Monday account for more orders than during any other peak period of the year. A tip: New customers on Black Friday will quickly become repeat buyers with a unique shipping tracking experience"
    Cenk Bayraktar , Content Marketing Manager DACH at Sendcloud
    Cenk Bayraktar
    Content Marketing Manager DACH at Sendcloud
  • “Black Friday kicks off the busiest sales period for webshops. We share our knowledge and insights with webshops so they are ready in time to beat sales records!”
    Edgar Rouwenhorst , Chief Marketing Officer at Mollie
    Edgar Rouwenhorst
    Chief Marketing Officer at Mollie
  • “The collaboration between Mollie and Belfius is spot-on. Our merchants and entrepreneurs can receive payments in just fifteen minutes, and it’s all without subscription costs and at fair transaction prices. So be ready for Black Friday with Mollie.”
    Hilde Mignon , Digital Commerce Consultant at Belfius
    Hilde Mignon
    Digital Commerce Consultant at Belfius
  • “We created the Checklist based on feedback from our merchants that significantly increased their conversion during the Black Friday period. The secret to good conversion is having the best preparation.”
    Pawel Visor , Head of Marketing at Brainify
    Pawel Visor
    Head of Marketing at Brainify