What is ING Home'Pay
ING Belgium is one of Belgium's biggest banks. It created Home'Pay as a dedicated payment method for its consumer and enterprise customers. Home'Pay allows customers with either a Home'Bank or Business'Bank online banking account to safely pay for online purchases through their own, trusted online banking environment, without the need for a credit card. Because payments are transferred directly from the customer's bank account, once authorised, payment is guaranteed. This means that Home'Pay is both safe and reliable for retailer and consumer alike.
ING Belgium has over 2.5 million customers who are eligible to use the ING online banking environment and Home'Pay. Furthermore, Belgium could be a great addition to any online market. Over 2016 the Belgian e-commerce market saw a turnover of 9 billion euro and was the fastest growing e-commerce market of Europe. Expectations for the next years mirror these positive numbers. A full stack of dedicated Belgian payment methods lets you tap into this growing market successfully.