Have you ever calculated how much time you’ve spent managing your receivables and chasing payments? Or how much stress you’ve experienced worrying about trade credit or invoices that have been lost or turned bad?
Want to solve these problems? Then B2B buy now, pay later (BNPL) with Billie and Mollie can help.
This guide explores how offering B2B BNPL with Billie can help you delight your customers, build loyalty, and increase conversions and average order values.
Let’s get started.
Why offering BNPL is crucial in B2B ecommerce
In the ever-evolving world of ecommerce, payment methods are the cornerstone for boosting conversion rates and average order values. And in the business-to-consumer (B2C) sector, many companies now have to offer BNPL to keep their customers happy and sales flowing.
Yet, the B2B landscape looks different: B2B BNPL is growing, but its potential remains largely untapped.
Here’s the thing: nowadays, B2B buyers expect to be offered the same seamless ecommerce experience they enjoy in their personal lives. They want tailored payment terms, real-time B2C-like checkouts, unparalleled flexibility, and robust post-purchase support.
So, when you think about it, offering BNPL for B2B buyers makes perfect sense.
Why? Because the providers coordinate the payment terms, take on the risk, and manage your business’s receivables. And your buyers get the seamless experience they want without you having to manage everything.
Already, more and more B2B customers are choosing BNPL, with payment by invoice emerging as the favoured choice for 95% of business buyers.
But what exactly can it offer your business? Let’s take a look.
Benefits of buy now, pay later B2B payments
For buyers, B2B BNPL allows them to hold on to their capital by deferring payment until they’ve verified the goods or services. It also helps them purchase what they need, when needed, without paying interest, worrying about their short-term cash flow, or applying for trade credit.
On the other hand, it can help you attract new customers, improve the experience for your existing customers, and receive payments instantly. And, of course, the provider takes on all the risk and takes care of the credit assessments and invoice management.
Put simply: B2B BNPL can help you attract more customers, delight your existing customers, improve your cash flow, reduce costs, and save you significant amounts of time that you can then spend on other parts of your business.
Worried that adding BNPL to your payment offering might be complex? In fact, you can offer all your current payment methods and just add B2B BNPL as an extra payment option in your checkout. It’s that simple.
B2B BNPL with Billie and Mollie
Ready to start offering BNPL to your customers? We recommend using Billie, a B2B BNPL leader in Germany that serves more than 300,000 business buyers and has financed more than €2.5 billion in sales.
Here’s how Billie helps businesses:
- 64% boost in overall conversion rates
- 15% increase in checkout conversion
- 20% increase in average order values (AOV)
- Market-leading acceptance rate
Learn more about offering Billie via Mollie.
Source: Billie merchants report, reference customer data, 2022 - Contorion