Downloadable content exclusively available in: Dutch

Together with experts from digital agencies 4NG, iO Digital and Youwe, we gathered dozens of best practices to analyse and optimise your customer journey.

This is what our guide has to offer you:

• Learn step-by-step how to map out your customer journey;

• Discover why customer journey mapping is an absolute must for you too;

• Gain insight into the role of the target group in the course of the customer journey;

• Get started with concrete tips to avoid customers dropping out during the journey;

• Bet on 4 separate tracks to optimise your customer journey and strengthen the relationship with your customers.