How do you get started with upselling in eCommerce? First of all, it is important to select really suitable alternatives that your buyers will actually choose. One starting point for up-selling is the product detail page. Include 2 to 3 higher-priced alternatives there, perhaps in a section called “You might also like this.” In WooCommerce, for example, this can be done in the product data under Linked Products > Additional Sales.

As a smartphone retailer, you can link to newer models or cell phones with a better camera or more storage space at this point.

Another excellent place to start an upselling strategy is the shopping cart. For example, customize your WooCommerce checkout or use WooCommerce plugins like WooCommerce Boost Sales to show your customers an up-sell popup recommending similar (higher value) products right after they add an item to their cart. In this case, too, the product selection determines the success of your up-selling marketing. The better you meet your customers' tastes, the more profitable your overselling strategy will be.

Almost every shop system now has options for successfully upselling online. So it makes no difference whether you use Oxid, Magento, JTL, WooCommerce or another shop system. As the operator of a Shopware shop, for example, you can use the extension “Artificial Intelligence Product Recommendations - AI Recommender” to have product suggestions generated by an AI and thus integrate up-selling into your online shop with little effort.