There are numerous examples of social commerce that show how the implementation of e-commerce with social media works successfully. The following four best practices show how you can use social commerce in a variety of ways.

Live shopping: In fact, live shopping is one of the most advanced examples of social commerce. During a live broadcast, companies can give product launches, conduct interviews with influencers and tag products directly in the stream on Facebook, Instagram and TikTok so that the live audience can shop directly. This type of social shopping is most suitable for companies that already have a certain number of customers or followers on social media.

Set up a store: You can set up your own store for your services and goods on many social networks, for example an Instagram store. This means that the purchase is concluded directly via the respective platform. The appearance is similar to a classic online store, without buyers having to leave the platform. However, Facebook charges a commission of around 3 % per purchase for this service. Other platforms also charge sales fees.

Redirect to your own store: In e-commerce, social media is often used for referrals so that customers complete the purchase in your online store. This allows you to use your preferred store system, such as Shopware or WooCommerce. The big advantage of having your own store: you have a full overview of the customer journey, can improve it based on data and increase your sales.

Optimize the checkout process: If you use social shopping to direct buyers to your own online store, the checkout process is crucial. By optimizing this process for social media users, the effect of a familiar environment leads to higher conversion.