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Mobile commerce: how merchants increase sales via smartphone
Mobile commerce: how merchants increase sales via smartphone
Mobile commerce: how merchants increase sales via smartphone
Mobile commerce: how merchants increase sales via smartphone
Mobile shopping pays off for online store operators thanks to fewer bounces. We'll show you what you need to do here. Find out now and increase your sales!
Mobile shopping pays off for online store operators thanks to fewer bounces. We'll show you what you need to do here. Find out now and increase your sales!
Ecommerce-tips
May 7, 2024
Overview: Mobile commerce
Mobile commerce is a sub-sector of e-commerce
Shopping via mobile devices is at the heart of m-commerce
Huge and varied benefits and opportunities for online store retailers
Mobile checkout is an important part of the checkout process
Easily connect store system with payment providers such as Mollie and increase trust
Mobile commerce is a sub-sector of e-commerce
Shopping via mobile devices is at the heart of m-commerce
Huge and varied benefits and opportunities for online store retailers
Mobile checkout is an important part of the checkout process
Easily connect store system with payment providers such as Mollie and increase trust
Mobile commerce is a sub-sector of e-commerce
Shopping via mobile devices is at the heart of m-commerce
Huge and varied benefits and opportunities for online store retailers
Mobile checkout is an important part of the checkout process
Easily connect store system with payment providers such as Mollie and increase trust
Mobile commerce is a sub-sector of e-commerce
Shopping via mobile devices is at the heart of m-commerce
Huge and varied benefits and opportunities for online store retailers
Mobile checkout is an important part of the checkout process
Easily connect store system with payment providers such as Mollie and increase trust
Definition: What is mobile commerce?
While e-commerce involves the sale of goods or services over the internet, mobile commerce is even more specific to the use of mobile devices. This is because mobile shopping includes any form of electronic commerce that takes place using wireless communication and mobile devices.
Both areas aim to make buying and selling products and services as convenient as possible. The development of mobile commerce shows an increasing demand via mobile devices. Mobile shopping is therefore also relevant for online store operators. In 2022, for example, one in four people in Germany made a purchase via cell phone every week, as this study shows.
You can find even more valuable insights into the shopping behavior of your shoppers in the E-Commerce Report 2023 - download now for free.
While e-commerce involves the sale of goods or services over the internet, mobile commerce is even more specific to the use of mobile devices. This is because mobile shopping includes any form of electronic commerce that takes place using wireless communication and mobile devices.
Both areas aim to make buying and selling products and services as convenient as possible. The development of mobile commerce shows an increasing demand via mobile devices. Mobile shopping is therefore also relevant for online store operators. In 2022, for example, one in four people in Germany made a purchase via cell phone every week, as this study shows.
You can find even more valuable insights into the shopping behavior of your shoppers in the E-Commerce Report 2023 - download now for free.
While e-commerce involves the sale of goods or services over the internet, mobile commerce is even more specific to the use of mobile devices. This is because mobile shopping includes any form of electronic commerce that takes place using wireless communication and mobile devices.
Both areas aim to make buying and selling products and services as convenient as possible. The development of mobile commerce shows an increasing demand via mobile devices. Mobile shopping is therefore also relevant for online store operators. In 2022, for example, one in four people in Germany made a purchase via cell phone every week, as this study shows.
You can find even more valuable insights into the shopping behavior of your shoppers in the E-Commerce Report 2023 - download now for free.
While e-commerce involves the sale of goods or services over the internet, mobile commerce is even more specific to the use of mobile devices. This is because mobile shopping includes any form of electronic commerce that takes place using wireless communication and mobile devices.
Both areas aim to make buying and selling products and services as convenient as possible. The development of mobile commerce shows an increasing demand via mobile devices. Mobile shopping is therefore also relevant for online store operators. In 2022, for example, one in four people in Germany made a purchase via cell phone every week, as this study shows.
You can find even more valuable insights into the shopping behavior of your shoppers in the E-Commerce Report 2023 - download now for free.
Recognize and use the advantages of m-commerce
Comfort and accessibility: Mobile shopping is possible anywhere and at any time of day. The only requirement is an internet connection. This means that shopping enthusiasts can fill their virtual shopping cart in any situation.
Reach: Mobile shopping knows almost no boundaries, so you can reach customers all over the world.
Optimization: For online store owners, m-commerce makes it possible to optimize marketing measures. By targeting mobile customers, you can use your resources more efficiently and measure effectiveness with the conversion rate.
More targeted: A major advantage of m-commerce is the bounce rate on smartphones and tablets. This is lower on mobile devices compared to shopping on a desktop computer. In addition, the number of products that are added to the shopping cart via a smartphone increases.
Customer data: In contrast to stationary retail, mobile commerce enables the collection of informative customer data. You can use this data to continuously improve the shopping experience or identify problems.
Comfort and accessibility: Mobile shopping is possible anywhere and at any time of day. The only requirement is an internet connection. This means that shopping enthusiasts can fill their virtual shopping cart in any situation.
Reach: Mobile shopping knows almost no boundaries, so you can reach customers all over the world.
Optimization: For online store owners, m-commerce makes it possible to optimize marketing measures. By targeting mobile customers, you can use your resources more efficiently and measure effectiveness with the conversion rate.
More targeted: A major advantage of m-commerce is the bounce rate on smartphones and tablets. This is lower on mobile devices compared to shopping on a desktop computer. In addition, the number of products that are added to the shopping cart via a smartphone increases.
Customer data: In contrast to stationary retail, mobile commerce enables the collection of informative customer data. You can use this data to continuously improve the shopping experience or identify problems.
Comfort and accessibility: Mobile shopping is possible anywhere and at any time of day. The only requirement is an internet connection. This means that shopping enthusiasts can fill their virtual shopping cart in any situation.
Reach: Mobile shopping knows almost no boundaries, so you can reach customers all over the world.
Optimization: For online store owners, m-commerce makes it possible to optimize marketing measures. By targeting mobile customers, you can use your resources more efficiently and measure effectiveness with the conversion rate.
More targeted: A major advantage of m-commerce is the bounce rate on smartphones and tablets. This is lower on mobile devices compared to shopping on a desktop computer. In addition, the number of products that are added to the shopping cart via a smartphone increases.
Customer data: In contrast to stationary retail, mobile commerce enables the collection of informative customer data. You can use this data to continuously improve the shopping experience or identify problems.
Comfort and accessibility: Mobile shopping is possible anywhere and at any time of day. The only requirement is an internet connection. This means that shopping enthusiasts can fill their virtual shopping cart in any situation.
Reach: Mobile shopping knows almost no boundaries, so you can reach customers all over the world.
Optimization: For online store owners, m-commerce makes it possible to optimize marketing measures. By targeting mobile customers, you can use your resources more efficiently and measure effectiveness with the conversion rate.
More targeted: A major advantage of m-commerce is the bounce rate on smartphones and tablets. This is lower on mobile devices compared to shopping on a desktop computer. In addition, the number of products that are added to the shopping cart via a smartphone increases.
Customer data: In contrast to stationary retail, mobile commerce enables the collection of informative customer data. You can use this data to continuously improve the shopping experience or identify problems.
Mobile checkout is crucial for success in m-commerce
To ensure that the items added to the shopping cart on the mobile device lead to a purchase and not to abandoned carts, the checkout in particular must function smoothly. The following points are important:
Optimized design for mobile views
Transparent shipping costs
Easy selection of delivery options
The mobile checkout in particular is an important factor in mobile commerce that determines whether a purchase is made or the shopping cart is abandoned. A payment process that is as clear, flexible and streamlined as possible makes it easier for customers to check out. As a mobile commerce provider, Mollie enables a smooth payment process that you can personalize according to your wishes. For example, offer your customers well-known and trusted payment methods with the Mollie checkout and increase trust in your online store.
To ensure that the items added to the shopping cart on the mobile device lead to a purchase and not to abandoned carts, the checkout in particular must function smoothly. The following points are important:
Optimized design for mobile views
Transparent shipping costs
Easy selection of delivery options
The mobile checkout in particular is an important factor in mobile commerce that determines whether a purchase is made or the shopping cart is abandoned. A payment process that is as clear, flexible and streamlined as possible makes it easier for customers to check out. As a mobile commerce provider, Mollie enables a smooth payment process that you can personalize according to your wishes. For example, offer your customers well-known and trusted payment methods with the Mollie checkout and increase trust in your online store.
To ensure that the items added to the shopping cart on the mobile device lead to a purchase and not to abandoned carts, the checkout in particular must function smoothly. The following points are important:
Optimized design for mobile views
Transparent shipping costs
Easy selection of delivery options
The mobile checkout in particular is an important factor in mobile commerce that determines whether a purchase is made or the shopping cart is abandoned. A payment process that is as clear, flexible and streamlined as possible makes it easier for customers to check out. As a mobile commerce provider, Mollie enables a smooth payment process that you can personalize according to your wishes. For example, offer your customers well-known and trusted payment methods with the Mollie checkout and increase trust in your online store.
To ensure that the items added to the shopping cart on the mobile device lead to a purchase and not to abandoned carts, the checkout in particular must function smoothly. The following points are important:
Optimized design for mobile views
Transparent shipping costs
Easy selection of delivery options
The mobile checkout in particular is an important factor in mobile commerce that determines whether a purchase is made or the shopping cart is abandoned. A payment process that is as clear, flexible and streamlined as possible makes it easier for customers to check out. As a mobile commerce provider, Mollie enables a smooth payment process that you can personalize according to your wishes. For example, offer your customers well-known and trusted payment methods with the Mollie checkout and increase trust in your online store.
Mobile commerce: 5 examples of successful implementations
In mobile commerce, there are many examples of an optimal shopping experience and the completion of purchases. For mobile commerce to work successfully, retailers should include every step of the process. This means that everything runs smoothly from the first customer contact to the return transaction.
Individual offers in mobile shopping: Many retailers use mobile commerce to entice customers with individual offers. This is possible, for example, in the form of special discounts for ordering via a mobile device.
Loading speed: With a fast page load, you ensure a smooth shopping experience that is not interrupted. Because even if mobile commerce is possible from anywhere, customers don't want to spend their mobile shopping with loading bars.
Avoid pop-ups: In m-commerce, the focus is on shopping. Therefore, minimize distractions that could divert customers from the actual process. Anything that can disrupt the process on cell phones, tablets and the like - such as pop-ups - should not occur in mobile shopping.
Simple checkout process: Clarity, no requests for non-essential data and a large selection of payment options make the checkout process easier for customers. The simpler the checkout process is, the more likely it is that the purchase will be completed successfully.
Customer loyalty through your own app: After the checkout is before the checkout, if customers are properly tied to your brand or your store. Plantsome from the Netherlands sells plants online. To build customer loyalty, the company has developed its own app that helps with plant care - including watering reminders at the right time.
In mobile commerce, there are many examples of an optimal shopping experience and the completion of purchases. For mobile commerce to work successfully, retailers should include every step of the process. This means that everything runs smoothly from the first customer contact to the return transaction.
Individual offers in mobile shopping: Many retailers use mobile commerce to entice customers with individual offers. This is possible, for example, in the form of special discounts for ordering via a mobile device.
Loading speed: With a fast page load, you ensure a smooth shopping experience that is not interrupted. Because even if mobile commerce is possible from anywhere, customers don't want to spend their mobile shopping with loading bars.
Avoid pop-ups: In m-commerce, the focus is on shopping. Therefore, minimize distractions that could divert customers from the actual process. Anything that can disrupt the process on cell phones, tablets and the like - such as pop-ups - should not occur in mobile shopping.
Simple checkout process: Clarity, no requests for non-essential data and a large selection of payment options make the checkout process easier for customers. The simpler the checkout process is, the more likely it is that the purchase will be completed successfully.
Customer loyalty through your own app: After the checkout is before the checkout, if customers are properly tied to your brand or your store. Plantsome from the Netherlands sells plants online. To build customer loyalty, the company has developed its own app that helps with plant care - including watering reminders at the right time.
In mobile commerce, there are many examples of an optimal shopping experience and the completion of purchases. For mobile commerce to work successfully, retailers should include every step of the process. This means that everything runs smoothly from the first customer contact to the return transaction.
Individual offers in mobile shopping: Many retailers use mobile commerce to entice customers with individual offers. This is possible, for example, in the form of special discounts for ordering via a mobile device.
Loading speed: With a fast page load, you ensure a smooth shopping experience that is not interrupted. Because even if mobile commerce is possible from anywhere, customers don't want to spend their mobile shopping with loading bars.
Avoid pop-ups: In m-commerce, the focus is on shopping. Therefore, minimize distractions that could divert customers from the actual process. Anything that can disrupt the process on cell phones, tablets and the like - such as pop-ups - should not occur in mobile shopping.
Simple checkout process: Clarity, no requests for non-essential data and a large selection of payment options make the checkout process easier for customers. The simpler the checkout process is, the more likely it is that the purchase will be completed successfully.
Customer loyalty through your own app: After the checkout is before the checkout, if customers are properly tied to your brand or your store. Plantsome from the Netherlands sells plants online. To build customer loyalty, the company has developed its own app that helps with plant care - including watering reminders at the right time.
In mobile commerce, there are many examples of an optimal shopping experience and the completion of purchases. For mobile commerce to work successfully, retailers should include every step of the process. This means that everything runs smoothly from the first customer contact to the return transaction.
Individual offers in mobile shopping: Many retailers use mobile commerce to entice customers with individual offers. This is possible, for example, in the form of special discounts for ordering via a mobile device.
Loading speed: With a fast page load, you ensure a smooth shopping experience that is not interrupted. Because even if mobile commerce is possible from anywhere, customers don't want to spend their mobile shopping with loading bars.
Avoid pop-ups: In m-commerce, the focus is on shopping. Therefore, minimize distractions that could divert customers from the actual process. Anything that can disrupt the process on cell phones, tablets and the like - such as pop-ups - should not occur in mobile shopping.
Simple checkout process: Clarity, no requests for non-essential data and a large selection of payment options make the checkout process easier for customers. The simpler the checkout process is, the more likely it is that the purchase will be completed successfully.
Customer loyalty through your own app: After the checkout is before the checkout, if customers are properly tied to your brand or your store. Plantsome from the Netherlands sells plants online. To build customer loyalty, the company has developed its own app that helps with plant care - including watering reminders at the right time.
Connecting store systems and payment providers
The shopping cart is full and the customer wants to complete the purchase process. If the customer cannot find a preferred payment provider, the entire process is often terminated prematurely. To avoid these problems in mobile commerce, a suitable connection between the online store and a payment provider is crucial. In addition to a smooth process, it is essential for mobile shopping that the entire payment process works optimally on mobile devices.
If you choose Mollie as your payment provider, you benefit from a large selection of possible integrations. It doesn't matter whether you use Magento, Shopify or Shopware for your mobile commerce, for example. Mollie's fully comprehensive financial solution is a mobile commerce solution that you can flexibly adapt to your online store and customer needs.
The shopping cart is full and the customer wants to complete the purchase process. If the customer cannot find a preferred payment provider, the entire process is often terminated prematurely. To avoid these problems in mobile commerce, a suitable connection between the online store and a payment provider is crucial. In addition to a smooth process, it is essential for mobile shopping that the entire payment process works optimally on mobile devices.
If you choose Mollie as your payment provider, you benefit from a large selection of possible integrations. It doesn't matter whether you use Magento, Shopify or Shopware for your mobile commerce, for example. Mollie's fully comprehensive financial solution is a mobile commerce solution that you can flexibly adapt to your online store and customer needs.
The shopping cart is full and the customer wants to complete the purchase process. If the customer cannot find a preferred payment provider, the entire process is often terminated prematurely. To avoid these problems in mobile commerce, a suitable connection between the online store and a payment provider is crucial. In addition to a smooth process, it is essential for mobile shopping that the entire payment process works optimally on mobile devices.
If you choose Mollie as your payment provider, you benefit from a large selection of possible integrations. It doesn't matter whether you use Magento, Shopify or Shopware for your mobile commerce, for example. Mollie's fully comprehensive financial solution is a mobile commerce solution that you can flexibly adapt to your online store and customer needs.
The shopping cart is full and the customer wants to complete the purchase process. If the customer cannot find a preferred payment provider, the entire process is often terminated prematurely. To avoid these problems in mobile commerce, a suitable connection between the online store and a payment provider is crucial. In addition to a smooth process, it is essential for mobile shopping that the entire payment process works optimally on mobile devices.
If you choose Mollie as your payment provider, you benefit from a large selection of possible integrations. It doesn't matter whether you use Magento, Shopify or Shopware for your mobile commerce, for example. Mollie's fully comprehensive financial solution is a mobile commerce solution that you can flexibly adapt to your online store and customer needs.
What is the difference between mobile commerce and e-commerce?
The difference between mobile commerce and e-commerce is easy to explain. E-commerce refers to all electronic commerce, while mobile commerce is a sub-sector and describes shopping via mobile devices.
How secure is mobile commerce?
How secure mobile commerce is depends on various factors. With Mollie as your partner, you get the highest level of security in payment transactions for your online store.
How can mobile commerce increase sales?
Sales in mobile commerce can be improved with different strategies and approaches. It is essential to improve the customer experience in e-commerce and to include all touchpoints with the customer.
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