26. tra 2023.
Head of Product Payments - Mollie
iDEAL 2.0 is an updated version of the iDEAL payment method that aims to provide a better experience for online businesses and consumers.
The European Payments Initiative (EPI), the owner of iDEAL, has partnered with payments tech company Payconiq to improve the shopping and payment experience that it offers. These updates include introducing new payment processes, services, and payment options.
Let's start with a little history.
Since its launch in 2005, iDEAL has grown to become the Netherlands’ leading payment method. It’s used for more than 1 billion transactions per year (around 3 million daily transactions). In fact, 70% of all ecommerce transactions in the Netherlands are paid with iDEAL.
But since iDEAL launched, the way people shop and pay online has changed dramatically. Nowadays, more people use mobile devices and expect a seamless shopping (and payment) experience. They also want flexibility when they check out.
So, iDEAL 2.0 will meet these changing needs, helping ecommerce businesses provide the best possible customer experience.
In the current iDEAL payment flow, the bank is central to the payment process. A consumer chooses their bank and confirms the payment in their online banking environment.
One of the key features of iDEAL 2.0 is a new payment page that eliminates the need for consumers to choose their bank for payment.
Instead, they can simply scan a QR code on the iDEAL page using their banking app and quickly approve the payment (on desktop). Alternatively, the bank selection can be automated through customer recognition.
If they prefer, consumers can also select their bank from a dropdown menu in the same payment flow currently offered by iDEAL 1.0.
iDEAL 2.0 will also allow consumers to create a profile to store their payment preferences and details – such as their delivery and email address – so that they are auto-filled during the payment process. These details can then be easily shared with the online store they’re buying from to make the transaction seamless.
Simply put: it’s going to make paying with iDEAL faster and more convenient.
But let’s look at how it will actually work and the different features.
iDEAL QR: The customer pays directly via their bank app using a QR code (on desktop).
iDEAL Checkout: the customer shares their delivery details through iDEAL, meaning they no longer have to fill them in or create an account with the ecommerce store they’re buying from. This simplifies the payment process for the consumer and increases conversion for the seller.
iDEAL Pay Fast: the consumer’s preferred bank is automatically chosen based on their preferences for faster payments.
iDEAL 2.0 will also introduce more ways to pay, including one-click payments, recurring payments, and buy now, pay later options.
The new iDEAL platform will also make introducing new services easier so that it can adapt to market and payment changes more quickly.
The rollout of iDEAL 2.0 has already begun. The new payment page will be introduced first, and iDEAL Pay Fast and iDEAL Checkout will be offered in more places throughout 2024 and 2025.
If you’re running an ecommerce business, you need to offer the payment methods your customers prefer to use to boost conversion. As the leading Dutch payment method, it’s vital to offer iDEAL if you’re selling to customers in the Netherlands. It’s also vital to offer other major and growing payment options, such as credit and debit cards and buy now, pay later options.
So, let’s explore the benefits that iDEAL and iDEAL 2.0 can provide to your business.
iDEAL is a trusted, secure and convenient way for Dutch shoppers to pay online. It is a guaranteed payment method, so your customers can’t reverse successful payments. Shoppers can also make iDEAL payments using QR codes and payment requests shared through an invoice, WhatsApp, or SMS.
iDEAL 2.0 is designed to improve the online retailing experience for your ecommerce business, helping you increase sales and provide a better customer experience.
Let’s look at two of the main benefits it can offer your business:
iDEAL 2.0 can increase conversion by reducing checkout friction. This happens in three ways:
iDEAL QR: On a desktop device, the customer can pay directly via their bank app using a QR code on the iDEAL payment page.
iDEAL Pay Fast: The customer’s bank preference and details are shared via a cookie or user token.
iDEAL Checkout: The customer shares their delivery information via the iDEAL Checkout button on the product page or shopping cart. After the payment is approved, iDEAL sends these details to the merchant.
By offering iDEAL 2.0, you can provide a better experience by helping your customers pay more quickly for the products or services they want to purchase.
And, as iDEAL rolls out new payment types such as recurring and buy now, pay later payments, you will offer them more flexibility in how they pay.
This can also be an effective way to build trust with your customers.
If you run an ecommerce website, the best way to ensure you can offer iDEAL 2.0 is to work with a payment service provider (PSP) specialising in iDEAL payments.
Here at Mollie, we’re a leading Dutch payment service provider that has been in business since 2004. And since then, we’ve been helping online sellers offer iDEAL to their customers.
We’re working with the EPI and Dutch banks to ensure our customers can offer iDEAL 2.0 payments as efficiently as possible. And in the meantime, we’ll continue to help them accept iDEAL payments through our secure, stable payments solution.
Though it’s still early days, iDEAL 2.0 payments will eventually replace iDEAL 1.0. If you built your website on an ecommerce platform and want to ensure that you can offer iDEAL payments now and in the future, then working with a PSP or platform with iDEAL expertise is vital.
At Mollie we offer a range of integrations and plugins for all major ecommerce platforms. That means you can quickly sign up and start accepting payments with us.
Are you frustrated with seeing shoppers visit your store and then drop out when they go to pay? Or do you worry that you’re not offering the payment methods your customers love to use? Making sure your checkout and payment options are winning you sales and delighting your customers can be stressful. So we made it easy. Our payments solution will maximise your conversion and help you deliver great customer experiences. It allows you to accept more than 30+ payment methods, including credit and debit cards and the most popular local European methods (including iDEAL).
Sign up to Mollie and you also get:
Higher conversion with direct checkout and Mollie Components
Seamless refunds, re-orders, and cancellations
Access to the Mollie App and Dashboard
Support from expert, multilingual teams across Europe
A suite of integrations
We offer all this with transparent pricing and no lock-in contracts for total flexibility.
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