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Payment methods, trends & challenges for ecommerce in the home & garden sector

Payment methods, trends & challenges for ecommerce in the home & garden sector

Payment methods, trends & challenges for ecommerce in the home & garden sector

Payment methods, trends & challenges for ecommerce in the home & garden sector

Learn how you can switch from brick-and-mortar retail to e-commerce. We show you the best payment methods and trends for e-commerce in the home and garden industry.

Learn how you can switch from brick-and-mortar retail to e-commerce. We show you the best payment methods and trends for e-commerce in the home and garden industry.

Industry-guides

Dec 11, 2023

Christopher Henke

Sales Lead

The home and garden sector is the rock in the surf. And yet e-commerce is rocking the boat. We explain how you can switch from brick-and-mortar retail to e-commerce and why Mollie can help you. Find out all about the best payment methods and trends for e-commerce in the furniture industry.

The home and garden sector is the rock in the surf. And yet e-commerce is rocking the boat. We explain how you can switch from brick-and-mortar retail to e-commerce and why Mollie can help you. Find out all about the best payment methods and trends for e-commerce in the furniture industry.

The home and garden sector is the rock in the surf. And yet e-commerce is rocking the boat. We explain how you can switch from brick-and-mortar retail to e-commerce and why Mollie can help you. Find out all about the best payment methods and trends for e-commerce in the furniture industry.

The home and garden sector is the rock in the surf. And yet e-commerce is rocking the boat. We explain how you can switch from brick-and-mortar retail to e-commerce and why Mollie can help you. Find out all about the best payment methods and trends for e-commerce in the furniture industry.

E-commerce in the home and garden sector at a glance

If you look at the individual German sectors, the furniture industry, whether for the home or the garden, is characterized by constant consistency. This is mainly due to the fact that German consumers spend the same amount on furniture each year on average. In 2020, spending totaled 46 billion euros, which means an average of 420 euros per capita (source: Statista).

According to a study by Creativestyle, the Swedish furniture retailer Ikea leads the way in Germany with annual sales of 5.278 billion euros, followed by the XXXLutz Group, which generates annual sales of around 4.2 billion euros. Other major players in the German market are Höffner (2.285 billion euros), the Otto Group (1.64 billion euros), the Tessner Group (1.51 billion euros) and the Internet pure player home24 with a total annual turnover of 205 million euros.

While furniture purchases were clearly made offline years ago, e-commerce is now becoming increasingly important for the industry. The sales volume in digital furniture retail has already increased by 52% from EUR 2.7 billion in 2019 to EUR 4.1 billion in 2020.

If you look at the individual German sectors, the furniture industry, whether for the home or the garden, is characterized by constant consistency. This is mainly due to the fact that German consumers spend the same amount on furniture each year on average. In 2020, spending totaled 46 billion euros, which means an average of 420 euros per capita (source: Statista).

According to a study by Creativestyle, the Swedish furniture retailer Ikea leads the way in Germany with annual sales of 5.278 billion euros, followed by the XXXLutz Group, which generates annual sales of around 4.2 billion euros. Other major players in the German market are Höffner (2.285 billion euros), the Otto Group (1.64 billion euros), the Tessner Group (1.51 billion euros) and the Internet pure player home24 with a total annual turnover of 205 million euros.

While furniture purchases were clearly made offline years ago, e-commerce is now becoming increasingly important for the industry. The sales volume in digital furniture retail has already increased by 52% from EUR 2.7 billion in 2019 to EUR 4.1 billion in 2020.

If you look at the individual German sectors, the furniture industry, whether for the home or the garden, is characterized by constant consistency. This is mainly due to the fact that German consumers spend the same amount on furniture each year on average. In 2020, spending totaled 46 billion euros, which means an average of 420 euros per capita (source: Statista).

According to a study by Creativestyle, the Swedish furniture retailer Ikea leads the way in Germany with annual sales of 5.278 billion euros, followed by the XXXLutz Group, which generates annual sales of around 4.2 billion euros. Other major players in the German market are Höffner (2.285 billion euros), the Otto Group (1.64 billion euros), the Tessner Group (1.51 billion euros) and the Internet pure player home24 with a total annual turnover of 205 million euros.

While furniture purchases were clearly made offline years ago, e-commerce is now becoming increasingly important for the industry. The sales volume in digital furniture retail has already increased by 52% from EUR 2.7 billion in 2019 to EUR 4.1 billion in 2020.

If you look at the individual German sectors, the furniture industry, whether for the home or the garden, is characterized by constant consistency. This is mainly due to the fact that German consumers spend the same amount on furniture each year on average. In 2020, spending totaled 46 billion euros, which means an average of 420 euros per capita (source: Statista).

According to a study by Creativestyle, the Swedish furniture retailer Ikea leads the way in Germany with annual sales of 5.278 billion euros, followed by the XXXLutz Group, which generates annual sales of around 4.2 billion euros. Other major players in the German market are Höffner (2.285 billion euros), the Otto Group (1.64 billion euros), the Tessner Group (1.51 billion euros) and the Internet pure player home24 with a total annual turnover of 205 million euros.

While furniture purchases were clearly made offline years ago, e-commerce is now becoming increasingly important for the industry. The sales volume in digital furniture retail has already increased by 52% from EUR 2.7 billion in 2019 to EUR 4.1 billion in 2020.

Challenges for the industry

It is interesting to note that younger customers in particular often only store online and stationary furniture stores are usually located in such a way that they can only be reached by car. This no longer works so well for the younger target group, who hardly ever own a car.

In the past, many furniture retailers also complained that their online stores were poorly optimized and therefore the customer journey was not perfect. In the early 2010s in particular, most customers had a rather poor experience when shopping online in the furniture industry. The market is now changing, as numerous online providers have invested in their logistics infrastructure in order to be able to offer providers within the furniture industry a better online product.

Nevertheless, e-commerce in the furniture industry is still in its infancy. This is partly due to the fact that many retailers have invested little time and budget in online marketing and partly because shipping furniture is the pinnacle of e-commerce. In addition, studies show that 70% of all customers abandon their furniture purchase at the checkout. So how can you, as an online retailer in the furniture industry, offer your customers a service that encourages them to buy and, above all, to come back?

It is interesting to note that younger customers in particular often only store online and stationary furniture stores are usually located in such a way that they can only be reached by car. This no longer works so well for the younger target group, who hardly ever own a car.

In the past, many furniture retailers also complained that their online stores were poorly optimized and therefore the customer journey was not perfect. In the early 2010s in particular, most customers had a rather poor experience when shopping online in the furniture industry. The market is now changing, as numerous online providers have invested in their logistics infrastructure in order to be able to offer providers within the furniture industry a better online product.

Nevertheless, e-commerce in the furniture industry is still in its infancy. This is partly due to the fact that many retailers have invested little time and budget in online marketing and partly because shipping furniture is the pinnacle of e-commerce. In addition, studies show that 70% of all customers abandon their furniture purchase at the checkout. So how can you, as an online retailer in the furniture industry, offer your customers a service that encourages them to buy and, above all, to come back?

It is interesting to note that younger customers in particular often only store online and stationary furniture stores are usually located in such a way that they can only be reached by car. This no longer works so well for the younger target group, who hardly ever own a car.

In the past, many furniture retailers also complained that their online stores were poorly optimized and therefore the customer journey was not perfect. In the early 2010s in particular, most customers had a rather poor experience when shopping online in the furniture industry. The market is now changing, as numerous online providers have invested in their logistics infrastructure in order to be able to offer providers within the furniture industry a better online product.

Nevertheless, e-commerce in the furniture industry is still in its infancy. This is partly due to the fact that many retailers have invested little time and budget in online marketing and partly because shipping furniture is the pinnacle of e-commerce. In addition, studies show that 70% of all customers abandon their furniture purchase at the checkout. So how can you, as an online retailer in the furniture industry, offer your customers a service that encourages them to buy and, above all, to come back?

It is interesting to note that younger customers in particular often only store online and stationary furniture stores are usually located in such a way that they can only be reached by car. This no longer works so well for the younger target group, who hardly ever own a car.

In the past, many furniture retailers also complained that their online stores were poorly optimized and therefore the customer journey was not perfect. In the early 2010s in particular, most customers had a rather poor experience when shopping online in the furniture industry. The market is now changing, as numerous online providers have invested in their logistics infrastructure in order to be able to offer providers within the furniture industry a better online product.

Nevertheless, e-commerce in the furniture industry is still in its infancy. This is partly due to the fact that many retailers have invested little time and budget in online marketing and partly because shipping furniture is the pinnacle of e-commerce. In addition, studies show that 70% of all customers abandon their furniture purchase at the checkout. So how can you, as an online retailer in the furniture industry, offer your customers a service that encourages them to buy and, above all, to come back?

Offer your customers the right payment method

According to the Creativestyle study, the most popular payment method in the furniture industry is PayPal, closely followed by payment by credit card and purchase on account. With Mollie, you can integrate all three payment methods, and more, into your online store with just a few clicks. And that is exactly what is important in the furniture industry. The study found that, as an online retailer, you should offer an average of four payment methods to satisfy your customers. If your customers can choose from several payment methods, this not only strengthens their trust in your company, but also reduces the abandonment rate in the final purchase.

One contract, one integration, more than 25 payment methods.

With Mollie, you have access to more than 25 payment methods with just one contract and one integration. You can individually choose which payment methods you want to activate and deactivate in your own online store - with just one click. As the most popular payment provider on the German market, Mollie offers all Klarna products, credit card payments, PayPal, numerous digital wallets and popular local payment methods such as SOFORT or iDEAL. What's more, you only ever pay per transaction, and only for successful transactions. And all this without hidden fees or binding contracts.

According to the Creativestyle study, the most popular payment method in the furniture industry is PayPal, closely followed by payment by credit card and purchase on account. With Mollie, you can integrate all three payment methods, and more, into your online store with just a few clicks. And that is exactly what is important in the furniture industry. The study found that, as an online retailer, you should offer an average of four payment methods to satisfy your customers. If your customers can choose from several payment methods, this not only strengthens their trust in your company, but also reduces the abandonment rate in the final purchase.

One contract, one integration, more than 25 payment methods.

With Mollie, you have access to more than 25 payment methods with just one contract and one integration. You can individually choose which payment methods you want to activate and deactivate in your own online store - with just one click. As the most popular payment provider on the German market, Mollie offers all Klarna products, credit card payments, PayPal, numerous digital wallets and popular local payment methods such as SOFORT or iDEAL. What's more, you only ever pay per transaction, and only for successful transactions. And all this without hidden fees or binding contracts.

According to the Creativestyle study, the most popular payment method in the furniture industry is PayPal, closely followed by payment by credit card and purchase on account. With Mollie, you can integrate all three payment methods, and more, into your online store with just a few clicks. And that is exactly what is important in the furniture industry. The study found that, as an online retailer, you should offer an average of four payment methods to satisfy your customers. If your customers can choose from several payment methods, this not only strengthens their trust in your company, but also reduces the abandonment rate in the final purchase.

One contract, one integration, more than 25 payment methods.

With Mollie, you have access to more than 25 payment methods with just one contract and one integration. You can individually choose which payment methods you want to activate and deactivate in your own online store - with just one click. As the most popular payment provider on the German market, Mollie offers all Klarna products, credit card payments, PayPal, numerous digital wallets and popular local payment methods such as SOFORT or iDEAL. What's more, you only ever pay per transaction, and only for successful transactions. And all this without hidden fees or binding contracts.

According to the Creativestyle study, the most popular payment method in the furniture industry is PayPal, closely followed by payment by credit card and purchase on account. With Mollie, you can integrate all three payment methods, and more, into your online store with just a few clicks. And that is exactly what is important in the furniture industry. The study found that, as an online retailer, you should offer an average of four payment methods to satisfy your customers. If your customers can choose from several payment methods, this not only strengthens their trust in your company, but also reduces the abandonment rate in the final purchase.

One contract, one integration, more than 25 payment methods.

With Mollie, you have access to more than 25 payment methods with just one contract and one integration. You can individually choose which payment methods you want to activate and deactivate in your own online store - with just one click. As the most popular payment provider on the German market, Mollie offers all Klarna products, credit card payments, PayPal, numerous digital wallets and popular local payment methods such as SOFORT or iDEAL. What's more, you only ever pay per transaction, and only for successful transactions. And all this without hidden fees or binding contracts.

Offer your customers the best checkout with Mollie

In the furniture industry in particular, shopping baskets are often higher than in the sports or fashion industry. This is why not only the checkout, but also the range of payment options is incredibly important for your online store. Your customers should feel comfortable in your checkout and have as few hurdles as possible during the payment process. Did you know that most abandoned purchases happen at the checkout?

As a player in the furniture industry, Mollie offers a checkout that you can customize to suit your company and your target group. With Mollie, you can offer your customers the Klarna invoice or installment purchase to order home or garden furniture first, test it at home and only pay afterwards. A service that will greatly improve your customer journey and make many customers happy.

In the furniture industry in particular, shopping baskets are often higher than in the sports or fashion industry. This is why not only the checkout, but also the range of payment options is incredibly important for your online store. Your customers should feel comfortable in your checkout and have as few hurdles as possible during the payment process. Did you know that most abandoned purchases happen at the checkout?

As a player in the furniture industry, Mollie offers a checkout that you can customize to suit your company and your target group. With Mollie, you can offer your customers the Klarna invoice or installment purchase to order home or garden furniture first, test it at home and only pay afterwards. A service that will greatly improve your customer journey and make many customers happy.

In the furniture industry in particular, shopping baskets are often higher than in the sports or fashion industry. This is why not only the checkout, but also the range of payment options is incredibly important for your online store. Your customers should feel comfortable in your checkout and have as few hurdles as possible during the payment process. Did you know that most abandoned purchases happen at the checkout?

As a player in the furniture industry, Mollie offers a checkout that you can customize to suit your company and your target group. With Mollie, you can offer your customers the Klarna invoice or installment purchase to order home or garden furniture first, test it at home and only pay afterwards. A service that will greatly improve your customer journey and make many customers happy.

In the furniture industry in particular, shopping baskets are often higher than in the sports or fashion industry. This is why not only the checkout, but also the range of payment options is incredibly important for your online store. Your customers should feel comfortable in your checkout and have as few hurdles as possible during the payment process. Did you know that most abandoned purchases happen at the checkout?

As a player in the furniture industry, Mollie offers a checkout that you can customize to suit your company and your target group. With Mollie, you can offer your customers the Klarna invoice or installment purchase to order home or garden furniture first, test it at home and only pay afterwards. A service that will greatly improve your customer journey and make many customers happy.

How does Mollie work?

Our goal is to boost your business. We've been a pioneer in the payment industry since 2004, helping our partners to easily accept multiple payment methods, increase conversion rates and drive growth with a range of advanced features. See the benefits of Mollie below:

Smooth setup and integration

Our account can be set up in 10 easy steps - no long guides or modules that require a lot of technical knowledge to get you started. We have hundreds of integrations that make it easy for your online furniture store to integrate with Mollie. In addition, our payment links and payment API allow your developers to easily integrate Mollie services into your existing software. This means you can focus more on the payment methods you want to offer and less on the hassle of migrating software.

Enjoy incredible security and features

With so many payment options on offer, it's important that your online store is secure - for you and for your customers. A solid security offering ensures that your customers trust you, which is why we take security very seriously. We are fully PCI-DSS Level 1 certified and comply with the guidelines of the European Banking Authority and much more. So you can sit back and relax knowing that your payments are secure from day one.

Our goal is to boost your business. We've been a pioneer in the payment industry since 2004, helping our partners to easily accept multiple payment methods, increase conversion rates and drive growth with a range of advanced features. See the benefits of Mollie below:

Smooth setup and integration

Our account can be set up in 10 easy steps - no long guides or modules that require a lot of technical knowledge to get you started. We have hundreds of integrations that make it easy for your online furniture store to integrate with Mollie. In addition, our payment links and payment API allow your developers to easily integrate Mollie services into your existing software. This means you can focus more on the payment methods you want to offer and less on the hassle of migrating software.

Enjoy incredible security and features

With so many payment options on offer, it's important that your online store is secure - for you and for your customers. A solid security offering ensures that your customers trust you, which is why we take security very seriously. We are fully PCI-DSS Level 1 certified and comply with the guidelines of the European Banking Authority and much more. So you can sit back and relax knowing that your payments are secure from day one.

Our goal is to boost your business. We've been a pioneer in the payment industry since 2004, helping our partners to easily accept multiple payment methods, increase conversion rates and drive growth with a range of advanced features. See the benefits of Mollie below:

Smooth setup and integration

Our account can be set up in 10 easy steps - no long guides or modules that require a lot of technical knowledge to get you started. We have hundreds of integrations that make it easy for your online furniture store to integrate with Mollie. In addition, our payment links and payment API allow your developers to easily integrate Mollie services into your existing software. This means you can focus more on the payment methods you want to offer and less on the hassle of migrating software.

Enjoy incredible security and features

With so many payment options on offer, it's important that your online store is secure - for you and for your customers. A solid security offering ensures that your customers trust you, which is why we take security very seriously. We are fully PCI-DSS Level 1 certified and comply with the guidelines of the European Banking Authority and much more. So you can sit back and relax knowing that your payments are secure from day one.

Our goal is to boost your business. We've been a pioneer in the payment industry since 2004, helping our partners to easily accept multiple payment methods, increase conversion rates and drive growth with a range of advanced features. See the benefits of Mollie below:

Smooth setup and integration

Our account can be set up in 10 easy steps - no long guides or modules that require a lot of technical knowledge to get you started. We have hundreds of integrations that make it easy for your online furniture store to integrate with Mollie. In addition, our payment links and payment API allow your developers to easily integrate Mollie services into your existing software. This means you can focus more on the payment methods you want to offer and less on the hassle of migrating software.

Enjoy incredible security and features

With so many payment options on offer, it's important that your online store is secure - for you and for your customers. A solid security offering ensures that your customers trust you, which is why we take security very seriously. We are fully PCI-DSS Level 1 certified and comply with the guidelines of the European Banking Authority and much more. So you can sit back and relax knowing that your payments are secure from day one.

The payment solution trusted by thousands of e-commerce companies in the home and garden sector

At Mollie, we work with tens of thousands of brands and provide payment solutions for more than 130,000 businesses worldwide.

Save time and effort with hundreds of integrations

If you want to switch to a new payment provider but feel limited by your current provider, we've made it easy to get started with Mollie. This includes plugins and integrations for all leading e-commerce platforms, accounting software and other tech tools that simplify business processing.

For example, we have a plugin for the accounting tool Xero that can be easily connected to our bank feed API. We feed your payments into this system, which means you save a lot of time and effort by not having to feed them into two completely different systems.

At Mollie, we work with tens of thousands of brands and provide payment solutions for more than 130,000 businesses worldwide.

Save time and effort with hundreds of integrations

If you want to switch to a new payment provider but feel limited by your current provider, we've made it easy to get started with Mollie. This includes plugins and integrations for all leading e-commerce platforms, accounting software and other tech tools that simplify business processing.

For example, we have a plugin for the accounting tool Xero that can be easily connected to our bank feed API. We feed your payments into this system, which means you save a lot of time and effort by not having to feed them into two completely different systems.

At Mollie, we work with tens of thousands of brands and provide payment solutions for more than 130,000 businesses worldwide.

Save time and effort with hundreds of integrations

If you want to switch to a new payment provider but feel limited by your current provider, we've made it easy to get started with Mollie. This includes plugins and integrations for all leading e-commerce platforms, accounting software and other tech tools that simplify business processing.

For example, we have a plugin for the accounting tool Xero that can be easily connected to our bank feed API. We feed your payments into this system, which means you save a lot of time and effort by not having to feed them into two completely different systems.

At Mollie, we work with tens of thousands of brands and provide payment solutions for more than 130,000 businesses worldwide.

Save time and effort with hundreds of integrations

If you want to switch to a new payment provider but feel limited by your current provider, we've made it easy to get started with Mollie. This includes plugins and integrations for all leading e-commerce platforms, accounting software and other tech tools that simplify business processing.

For example, we have a plugin for the accounting tool Xero that can be easily connected to our bank feed API. We feed your payments into this system, which means you save a lot of time and effort by not having to feed them into two completely different systems.

How does Mollie compare to the competition?

Mollie offers an all-in-one solution for online businesses and can provide a seamless transition from your old service. Your furniture e-commerce business can accept payments, send invoices and track cash flow - all in one place. Plus, we have a lot of things that are definitely beneficial to you as an online retailer.

Mollie also doesn't charge any fees for failed transactions

Of course, there is usually a high volume of orders in the furniture industry. Sometimes it is simply not possible for a customer to complete their payment and the payment fails in one way or another. At Mollie, we do not charge you for such failed transactions. You only ever pay for successful transactions, which can be a huge advantage in this day and age.

Receive your payout faster

With Mollie, you decide when you receive your money. You can change the payout date and frequency in your Mollie account free of charge. By default, we pay you twice a week, on Tuesdays and Fridays, and on the first working day of the month. Your payout frequency depends on which payment methods you use.

You can look forward to fast, local support

In December 2021, we surveyed 500 SMEs to find out what they like and don't like about their current payment service provider. Slow response times, unsuitable communication methods and unresolved issues were among the main points of criticism. Sound familiar?

At Mollie, we offer fast, local support teams across Europe so we're always there for you when you need us. Not only do we help you solve problems, we also offer advice and insights to help you grow and make your day-to-day work easier.

Get a head start with Mollie

At Mollie, we support more than 130,000 European businesses with hassle-free payments. We know how important payments are for a successful e-commerce furniture business and we want to support you with an effortless online payment solution.

Advanced integrations, multiple payment methods and a checkout optimized for your conversion are just a click away. Get started today with our simple sign-up page, or contact our sales team if your business turns over €50,000 per month.

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Table of contents

Table of contents

Table of contents

E-commerce in the home and garden sector at a glance

Challenges for the industry

Offer your customers the right payment method

Offer your customers the best checkout with Mollie

How does Mollie work?

The payment solution trusted by thousands of e-commerce companies in the home and garden sector

How does Mollie compare to the competition?

Get a head start with Mollie

Get a head start with Mollie

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