3 trends in B2B: takeaways of the Mollie x Shopware event for digital agencies

3 trends in B2B: takeaways of the Mollie x Shopware event for digital agencies

3 trends in B2B: takeaways of the Mollie x Shopware event for digital agencies

3 trends in B2B: takeaways of the Mollie x Shopware event for digital agencies

Discover 3 B2B e-commerce trends from the Mollie x Shopware event, including personalization, digital shopping experiences and emerging payment methods in the B2B landscape.

Discover 3 B2B e-commerce trends from the Mollie x Shopware event, including personalization, digital shopping experiences and emerging payment methods in the B2B landscape.

Ecommerce-tips

25 Oct 2023

Ken Serdons

Ken Serdons

Shopware x Mollie event
Shopware x Mollie event
Shopware x Mollie event

In 2022, the total volume of B2C transactions in Belgium was around 13.6 billion euros. The turnover from e-commerce for the B2B segment during that period reached between 35 and 45 billion euros. Clearly, B2B e-commerce is catching up. But there is more. During the Mollie x Shopware event for digital agencies, three experts zoomed in on important evolutions in the B2B landscape. We highlight three trends.

The experts:

  • Winfried Hering, CCO Shopware

  • Ken Serdons, CCO Mollie

  • Greet Dekocker, Managing Director BeCommerce & Safeshops.be

In 2022, the total volume of B2C transactions in Belgium was around 13.6 billion euros. The turnover from e-commerce for the B2B segment during that period reached between 35 and 45 billion euros. Clearly, B2B e-commerce is catching up. But there is more. During the Mollie x Shopware event for digital agencies, three experts zoomed in on important evolutions in the B2B landscape. We highlight three trends.

The experts:

  • Winfried Hering, CCO Shopware

  • Ken Serdons, CCO Mollie

  • Greet Dekocker, Managing Director BeCommerce & Safeshops.be

In 2022, the total volume of B2C transactions in Belgium was around 13.6 billion euros. The turnover from e-commerce for the B2B segment during that period reached between 35 and 45 billion euros. Clearly, B2B e-commerce is catching up. But there is more. During the Mollie x Shopware event for digital agencies, three experts zoomed in on important evolutions in the B2B landscape. We highlight three trends.

The experts:

  • Winfried Hering, CCO Shopware

  • Ken Serdons, CCO Mollie

  • Greet Dekocker, Managing Director BeCommerce & Safeshops.be

In 2022, the total volume of B2C transactions in Belgium was around 13.6 billion euros. The turnover from e-commerce for the B2B segment during that period reached between 35 and 45 billion euros. Clearly, B2B e-commerce is catching up. But there is more. During the Mollie x Shopware event for digital agencies, three experts zoomed in on important evolutions in the B2B landscape. We highlight three trends.

The experts:

  • Winfried Hering, CCO Shopware

  • Ken Serdons, CCO Mollie

  • Greet Dekocker, Managing Director BeCommerce & Safeshops.be

1. Increasing demand for personalisation

Shopware CCO Winfried Hering sees the increasing demand for personalisation as an important trend in B2B.

Whichever way you look at it: every buyer in the B2B segment is a consumer in his/her spare time, with his/her own expectations. Personalizing the customer experience is also a must in the B2B sales process and a way to stand out from the competition. More and more companies are therefore willing to invest in marketing and technologies that enable a personalised approach.

On the other hand, the buying process in B2B is more complex, with more touch points than the B2C customer journey, a longer lead time, different decision levels, etc. Moreover, the process is not linear.

Shopware offers companies solutions to meet the growing demand for personalized experiences, without losing sight of the complexity of the B2B process. Consider tools to create a product catalog tailored to a specific customer, with relevant offers and personalized pricing. Such initiatives save customers valuable time and give you a competitive edge.

Shopware CCO Winfried Hering sees the increasing demand for personalisation as an important trend in B2B.

Whichever way you look at it: every buyer in the B2B segment is a consumer in his/her spare time, with his/her own expectations. Personalizing the customer experience is also a must in the B2B sales process and a way to stand out from the competition. More and more companies are therefore willing to invest in marketing and technologies that enable a personalised approach.

On the other hand, the buying process in B2B is more complex, with more touch points than the B2C customer journey, a longer lead time, different decision levels, etc. Moreover, the process is not linear.

Shopware offers companies solutions to meet the growing demand for personalized experiences, without losing sight of the complexity of the B2B process. Consider tools to create a product catalog tailored to a specific customer, with relevant offers and personalized pricing. Such initiatives save customers valuable time and give you a competitive edge.

Shopware CCO Winfried Hering sees the increasing demand for personalisation as an important trend in B2B.

Whichever way you look at it: every buyer in the B2B segment is a consumer in his/her spare time, with his/her own expectations. Personalizing the customer experience is also a must in the B2B sales process and a way to stand out from the competition. More and more companies are therefore willing to invest in marketing and technologies that enable a personalised approach.

On the other hand, the buying process in B2B is more complex, with more touch points than the B2C customer journey, a longer lead time, different decision levels, etc. Moreover, the process is not linear.

Shopware offers companies solutions to meet the growing demand for personalized experiences, without losing sight of the complexity of the B2B process. Consider tools to create a product catalog tailored to a specific customer, with relevant offers and personalized pricing. Such initiatives save customers valuable time and give you a competitive edge.

Shopware CCO Winfried Hering sees the increasing demand for personalisation as an important trend in B2B.

Whichever way you look at it: every buyer in the B2B segment is a consumer in his/her spare time, with his/her own expectations. Personalizing the customer experience is also a must in the B2B sales process and a way to stand out from the competition. More and more companies are therefore willing to invest in marketing and technologies that enable a personalised approach.

On the other hand, the buying process in B2B is more complex, with more touch points than the B2C customer journey, a longer lead time, different decision levels, etc. Moreover, the process is not linear.

Shopware offers companies solutions to meet the growing demand for personalized experiences, without losing sight of the complexity of the B2B process. Consider tools to create a product catalog tailored to a specific customer, with relevant offers and personalized pricing. Such initiatives save customers valuable time and give you a competitive edge.

2. The rise of digital shopping

A second trend making inroads in the B2B landscape is digital commerce. Online ordering (and payment) has become the norm for B2B purchases in no time at all, spurred by the corona pandemic, the digital transformation and the ever-changing consumer behavior that is seeping into the B2B environment as well.

More touchpoints in self-service

Today, B2B shoppers increasingly look for solutions independently, without the intervention of a supplier or representative. As in their private lives, they have become accustomed to the self-service concept.

Although that coin also has a downside: online, B2B customers often receive conflicting information (for example, about prices) and the loss of contact moments leads to less engagement (and trust) between the two parties.

Digital Sales Rooms

With "Digital Sales Rooms," Shopware offers companies a solution to optimize the digital buying experience in B2B, thanks to a personalized, interactive omnichannel approach.

In a Digital Sales Room, you can create a personalized digital shopping space for each individual customer, with a selection of products, offers and prices that are specifically relevant to them. If they want, customers can get live advice from a salesperson through various interaction options. And that approach works: companies that implemented Digital Sales Rooms saw their conversion rates increase tenfold.

German shoe manufacturer Tamaris calls Shopware's Digital Sales Rooms "a revolution that has revolutionized the concept of B2B sales and a unique opportunity to create an exceptional B2B customer experience." Click here to read Tamaris' testimonial.

A second trend making inroads in the B2B landscape is digital commerce. Online ordering (and payment) has become the norm for B2B purchases in no time at all, spurred by the corona pandemic, the digital transformation and the ever-changing consumer behavior that is seeping into the B2B environment as well.

More touchpoints in self-service

Today, B2B shoppers increasingly look for solutions independently, without the intervention of a supplier or representative. As in their private lives, they have become accustomed to the self-service concept.

Although that coin also has a downside: online, B2B customers often receive conflicting information (for example, about prices) and the loss of contact moments leads to less engagement (and trust) between the two parties.

Digital Sales Rooms

With "Digital Sales Rooms," Shopware offers companies a solution to optimize the digital buying experience in B2B, thanks to a personalized, interactive omnichannel approach.

In a Digital Sales Room, you can create a personalized digital shopping space for each individual customer, with a selection of products, offers and prices that are specifically relevant to them. If they want, customers can get live advice from a salesperson through various interaction options. And that approach works: companies that implemented Digital Sales Rooms saw their conversion rates increase tenfold.

German shoe manufacturer Tamaris calls Shopware's Digital Sales Rooms "a revolution that has revolutionized the concept of B2B sales and a unique opportunity to create an exceptional B2B customer experience." Click here to read Tamaris' testimonial.

A second trend making inroads in the B2B landscape is digital commerce. Online ordering (and payment) has become the norm for B2B purchases in no time at all, spurred by the corona pandemic, the digital transformation and the ever-changing consumer behavior that is seeping into the B2B environment as well.

More touchpoints in self-service

Today, B2B shoppers increasingly look for solutions independently, without the intervention of a supplier or representative. As in their private lives, they have become accustomed to the self-service concept.

Although that coin also has a downside: online, B2B customers often receive conflicting information (for example, about prices) and the loss of contact moments leads to less engagement (and trust) between the two parties.

Digital Sales Rooms

With "Digital Sales Rooms," Shopware offers companies a solution to optimize the digital buying experience in B2B, thanks to a personalized, interactive omnichannel approach.

In a Digital Sales Room, you can create a personalized digital shopping space for each individual customer, with a selection of products, offers and prices that are specifically relevant to them. If they want, customers can get live advice from a salesperson through various interaction options. And that approach works: companies that implemented Digital Sales Rooms saw their conversion rates increase tenfold.

German shoe manufacturer Tamaris calls Shopware's Digital Sales Rooms "a revolution that has revolutionized the concept of B2B sales and a unique opportunity to create an exceptional B2B customer experience." Click here to read Tamaris' testimonial.

A second trend making inroads in the B2B landscape is digital commerce. Online ordering (and payment) has become the norm for B2B purchases in no time at all, spurred by the corona pandemic, the digital transformation and the ever-changing consumer behavior that is seeping into the B2B environment as well.

More touchpoints in self-service

Today, B2B shoppers increasingly look for solutions independently, without the intervention of a supplier or representative. As in their private lives, they have become accustomed to the self-service concept.

Although that coin also has a downside: online, B2B customers often receive conflicting information (for example, about prices) and the loss of contact moments leads to less engagement (and trust) between the two parties.

Digital Sales Rooms

With "Digital Sales Rooms," Shopware offers companies a solution to optimize the digital buying experience in B2B, thanks to a personalized, interactive omnichannel approach.

In a Digital Sales Room, you can create a personalized digital shopping space for each individual customer, with a selection of products, offers and prices that are specifically relevant to them. If they want, customers can get live advice from a salesperson through various interaction options. And that approach works: companies that implemented Digital Sales Rooms saw their conversion rates increase tenfold.

German shoe manufacturer Tamaris calls Shopware's Digital Sales Rooms "a revolution that has revolutionized the concept of B2B sales and a unique opportunity to create an exceptional B2B customer experience." Click here to read Tamaris' testimonial.

3. Alternative payment methods

In a B2B context, payments tend to be made in a very traditional way. Today, consumers have numerous payment methods at their disposal - with or without a local touch - but in Europe, 88% of intercompany transactions are still conducted via bank transfer. Although the B2B payments landscape is not standing still either.

For example, the use of credit cards is on the rise and more and more applications are emerging for "virtual cards," now often used in the hotel sector. In Germany, Mollie recently launched a "Buy Now, Pay Later solution" for B2B payments, in cooperation with payment platform Billie.

The entry of BNPL into B2B

'Buy Now, Pay Later' (BNPL) - one of the key payment trends of recent years - is becoming more and more established in B2C. Recent research by Mollie shows that 56% of European consumers sometimes use BNPL payment methods. This is perhaps one of the reasons why BNPL is quietly making inroads into the B2B segment. For companies, BNPL also offers many advantages in terms of cash management.

Potential for PSPs

Mollie-CCO Ken Serdons also sees an important role for payment providers in B2B. Currently, some 95% of B2B payments are handled by banks, and only 5% by payment providers. But there is also potential in B2B to further expand the number of payment methods.

Moreover, payment providers are strong in integrations. B2B transactions are very complex (just think of matching invoices with purchase orders and delivery notes), and there is a lot of software involved. Integrating different applications is the playing field of fintechs and PSPs. They can help companies simplify the flow.

Mollie itself, by the way, has long ceased to be a pure payment processor. It is systematically building its own ecosystem of financial solutions, with the recent launch of a terminal for physical payments and corporate finance through Mollie Capital.

We kicked off the day with an exhilarating visit to Brussels Flight Simulators. Talk about a unique way to set the stage for an extraordinary event!

In a B2B context, payments tend to be made in a very traditional way. Today, consumers have numerous payment methods at their disposal - with or without a local touch - but in Europe, 88% of intercompany transactions are still conducted via bank transfer. Although the B2B payments landscape is not standing still either.

For example, the use of credit cards is on the rise and more and more applications are emerging for "virtual cards," now often used in the hotel sector. In Germany, Mollie recently launched a "Buy Now, Pay Later solution" for B2B payments, in cooperation with payment platform Billie.

The entry of BNPL into B2B

'Buy Now, Pay Later' (BNPL) - one of the key payment trends of recent years - is becoming more and more established in B2C. Recent research by Mollie shows that 56% of European consumers sometimes use BNPL payment methods. This is perhaps one of the reasons why BNPL is quietly making inroads into the B2B segment. For companies, BNPL also offers many advantages in terms of cash management.

Potential for PSPs

Mollie-CCO Ken Serdons also sees an important role for payment providers in B2B. Currently, some 95% of B2B payments are handled by banks, and only 5% by payment providers. But there is also potential in B2B to further expand the number of payment methods.

Moreover, payment providers are strong in integrations. B2B transactions are very complex (just think of matching invoices with purchase orders and delivery notes), and there is a lot of software involved. Integrating different applications is the playing field of fintechs and PSPs. They can help companies simplify the flow.

Mollie itself, by the way, has long ceased to be a pure payment processor. It is systematically building its own ecosystem of financial solutions, with the recent launch of a terminal for physical payments and corporate finance through Mollie Capital.

We kicked off the day with an exhilarating visit to Brussels Flight Simulators. Talk about a unique way to set the stage for an extraordinary event!

In a B2B context, payments tend to be made in a very traditional way. Today, consumers have numerous payment methods at their disposal - with or without a local touch - but in Europe, 88% of intercompany transactions are still conducted via bank transfer. Although the B2B payments landscape is not standing still either.

For example, the use of credit cards is on the rise and more and more applications are emerging for "virtual cards," now often used in the hotel sector. In Germany, Mollie recently launched a "Buy Now, Pay Later solution" for B2B payments, in cooperation with payment platform Billie.

The entry of BNPL into B2B

'Buy Now, Pay Later' (BNPL) - one of the key payment trends of recent years - is becoming more and more established in B2C. Recent research by Mollie shows that 56% of European consumers sometimes use BNPL payment methods. This is perhaps one of the reasons why BNPL is quietly making inroads into the B2B segment. For companies, BNPL also offers many advantages in terms of cash management.

Potential for PSPs

Mollie-CCO Ken Serdons also sees an important role for payment providers in B2B. Currently, some 95% of B2B payments are handled by banks, and only 5% by payment providers. But there is also potential in B2B to further expand the number of payment methods.

Moreover, payment providers are strong in integrations. B2B transactions are very complex (just think of matching invoices with purchase orders and delivery notes), and there is a lot of software involved. Integrating different applications is the playing field of fintechs and PSPs. They can help companies simplify the flow.

Mollie itself, by the way, has long ceased to be a pure payment processor. It is systematically building its own ecosystem of financial solutions, with the recent launch of a terminal for physical payments and corporate finance through Mollie Capital.

We kicked off the day with an exhilarating visit to Brussels Flight Simulators. Talk about a unique way to set the stage for an extraordinary event!

In a B2B context, payments tend to be made in a very traditional way. Today, consumers have numerous payment methods at their disposal - with or without a local touch - but in Europe, 88% of intercompany transactions are still conducted via bank transfer. Although the B2B payments landscape is not standing still either.

For example, the use of credit cards is on the rise and more and more applications are emerging for "virtual cards," now often used in the hotel sector. In Germany, Mollie recently launched a "Buy Now, Pay Later solution" for B2B payments, in cooperation with payment platform Billie.

The entry of BNPL into B2B

'Buy Now, Pay Later' (BNPL) - one of the key payment trends of recent years - is becoming more and more established in B2C. Recent research by Mollie shows that 56% of European consumers sometimes use BNPL payment methods. This is perhaps one of the reasons why BNPL is quietly making inroads into the B2B segment. For companies, BNPL also offers many advantages in terms of cash management.

Potential for PSPs

Mollie-CCO Ken Serdons also sees an important role for payment providers in B2B. Currently, some 95% of B2B payments are handled by banks, and only 5% by payment providers. But there is also potential in B2B to further expand the number of payment methods.

Moreover, payment providers are strong in integrations. B2B transactions are very complex (just think of matching invoices with purchase orders and delivery notes), and there is a lot of software involved. Integrating different applications is the playing field of fintechs and PSPs. They can help companies simplify the flow.

Mollie itself, by the way, has long ceased to be a pure payment processor. It is systematically building its own ecosystem of financial solutions, with the recent launch of a terminal for physical payments and corporate finance through Mollie Capital.

We kicked off the day with an exhilarating visit to Brussels Flight Simulators. Talk about a unique way to set the stage for an extraordinary event!

Want to know more?

Curious to learn more insights on hot topics in the B2B landscape? Download Shopware's B2B Trend Report here. You can find the report at the very bottom of the page.

Are you a digital agency and want to partner with Mollie? Find out more about our agency partner program here and get in touch.

Curious to learn more insights on hot topics in the B2B landscape? Download Shopware's B2B Trend Report here. You can find the report at the very bottom of the page.

Are you a digital agency and want to partner with Mollie? Find out more about our agency partner program here and get in touch.

Curious to learn more insights on hot topics in the B2B landscape? Download Shopware's B2B Trend Report here. You can find the report at the very bottom of the page.

Are you a digital agency and want to partner with Mollie? Find out more about our agency partner program here and get in touch.

Curious to learn more insights on hot topics in the B2B landscape? Download Shopware's B2B Trend Report here. You can find the report at the very bottom of the page.

Are you a digital agency and want to partner with Mollie? Find out more about our agency partner program here and get in touch.

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MollieGrowth3 trends in B2B: takeaways of the Mollie x Shopware event for digital agencies
MollieGrowth3 trends in B2B: takeaways of the Mollie x Shopware event for digital agencies