Imagine walking into a shop, immediately taking home your desired items, and then paying for them over the next few months – totally interest-free. Just a few years ago, it would have felt like magic. Now, it's exactly what buy now, pay later (BNPL) payments provide. Is it any wonder they're reshaping how millions of people shop?
Over the last decade, BNPL's growth has been staggering. The statistics back this up: the global BNPL market share has skyrocketed from 0.4% to 5%. And global BNPL transactions are predicted to increase by more than 400 billion Euros between 2021 and 2026.
Dig a bit deeper, and interesting patterns emerge: BNPL's rapid growth is stabilising as it becomes a more mainstream payment option. The market is maturing, consumers are more familiar with BNPL services, and while usage remains strong, it has shifted from an exciting novelty to a regular part of the online shopping experience.
So, how are consumers using it, and how has their behaviour evolved in the past year? Understanding these shifts is crucial for businesses operating in the European market.
To understand the current landscape, we surveyed 10,000 consumers across five countries – Germany, the Netherlands, France, the UK, and Belgium – to investigate buy now, pay later's popularity and usage. This article explores the data, showing what BNPL can offer your business and how important it is for European shoppers.
Imagine walking into a shop, immediately taking home your desired items, and then paying for them over the next few months – totally interest-free. Just a few years ago, it would have felt like magic. Now, it's exactly what buy now, pay later (BNPL) payments provide. Is it any wonder they're reshaping how millions of people shop?
Over the last decade, BNPL's growth has been staggering. The statistics back this up: the global BNPL market share has skyrocketed from 0.4% to 5%. And global BNPL transactions are predicted to increase by more than 400 billion Euros between 2021 and 2026.
Dig a bit deeper, and interesting patterns emerge: BNPL's rapid growth is stabilising as it becomes a more mainstream payment option. The market is maturing, consumers are more familiar with BNPL services, and while usage remains strong, it has shifted from an exciting novelty to a regular part of the online shopping experience.
So, how are consumers using it, and how has their behaviour evolved in the past year? Understanding these shifts is crucial for businesses operating in the European market.
To understand the current landscape, we surveyed 10,000 consumers across five countries – Germany, the Netherlands, France, the UK, and Belgium – to investigate buy now, pay later's popularity and usage. This article explores the data, showing what BNPL can offer your business and how important it is for European shoppers.
Imagine walking into a shop, immediately taking home your desired items, and then paying for them over the next few months – totally interest-free. Just a few years ago, it would have felt like magic. Now, it's exactly what buy now, pay later (BNPL) payments provide. Is it any wonder they're reshaping how millions of people shop?
Over the last decade, BNPL's growth has been staggering. The statistics back this up: the global BNPL market share has skyrocketed from 0.4% to 5%. And global BNPL transactions are predicted to increase by more than 400 billion Euros between 2021 and 2026.
Dig a bit deeper, and interesting patterns emerge: BNPL's rapid growth is stabilising as it becomes a more mainstream payment option. The market is maturing, consumers are more familiar with BNPL services, and while usage remains strong, it has shifted from an exciting novelty to a regular part of the online shopping experience.
So, how are consumers using it, and how has their behaviour evolved in the past year? Understanding these shifts is crucial for businesses operating in the European market.
To understand the current landscape, we surveyed 10,000 consumers across five countries – Germany, the Netherlands, France, the UK, and Belgium – to investigate buy now, pay later's popularity and usage. This article explores the data, showing what BNPL can offer your business and how important it is for European shoppers.
Imagine walking into a shop, immediately taking home your desired items, and then paying for them over the next few months – totally interest-free. Just a few years ago, it would have felt like magic. Now, it's exactly what buy now, pay later (BNPL) payments provide. Is it any wonder they're reshaping how millions of people shop?
Over the last decade, BNPL's growth has been staggering. The statistics back this up: the global BNPL market share has skyrocketed from 0.4% to 5%. And global BNPL transactions are predicted to increase by more than 400 billion Euros between 2021 and 2026.
Dig a bit deeper, and interesting patterns emerge: BNPL's rapid growth is stabilising as it becomes a more mainstream payment option. The market is maturing, consumers are more familiar with BNPL services, and while usage remains strong, it has shifted from an exciting novelty to a regular part of the online shopping experience.
So, how are consumers using it, and how has their behaviour evolved in the past year? Understanding these shifts is crucial for businesses operating in the European market.
To understand the current landscape, we surveyed 10,000 consumers across five countries – Germany, the Netherlands, France, the UK, and Belgium – to investigate buy now, pay later's popularity and usage. This article explores the data, showing what BNPL can offer your business and how important it is for European shoppers.