20 November 2023
It’s no secret that the holiday season is one of the most important sales events of the year for online businesses and ecommerce brands.
If you work in ecommerce, you might have even already launched new products and marketing campaigns or boosted your stock levels to ensure you hit your sales goals during this period.
But, there’s one thing you might have forgotten – an easy shift that can attract high-spending, loyal customers who might be ready to spend big.
With more than 135+ million Cards in circulation across more than 170 countries (1), American Express is almost certainly the favoured payment method for some of your most valuable customers.
Simply put: showing customers that you accept American Express at checkout can help you avoid abandoned carts, boost conversions, and increase your average order value.
In fact, American Express UK ® Cardmembers spend on average 1.4x more per transaction and 3.8x more annually (2). And 77% say they’re more loyal to businesses that accept American Express than those that don’t (3).
So, showing customers that you accept American Express throughout their checkout experience is vital. If you don’t, you’re missing out on the chance to win as many sales as possible during this holiday season and beyond.
And the benefits American Express offers don’t end there. With unique features like Pay with Points, SafeKey ™, and Click to Pay, you can also reduce friction and boost customer confidence when paying for large transactions.
Now is the perfect time to start leveraging the power of American Express via Mollie, which is why we’re launching a competition with exciting prizes.
Here’s how it works: add the American Express logo to various stages of your checkout experience, or ask your development team to do so. If a customer completes a transaction using American Express as their payment method within two months, you could win several prizes, including agency or digital marketing credit.
Source (1) : American Express 2022 Annual ReportSource
(2) : American Express internal data for UK Cardmembers spending across Europe compared to Global Data Analytics for transactions with domestic cards at terminals in the country and outside the country, including physical terminals and initiated remotelySource
(3) : American Express® commissioned internet panel survey conducted in January 2022 – February 2022 based on insurance purchases made in the 12 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express® Card and that they used that card to make insurance purchases in the prior 12 months. Definition of Non-Card Members: Respondents who reported that they do not have any type of American Express® Card and used Visa®, MasterCard®, debit cards, direct transfer from their bank account (e.g., direct debit, electronic fund transfer, bank transfer), or payment services (e.g., PayPal®) to make insurance purchases in the prior 12 months.
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