France has always been a nation at the heart of global attention, and in recent years, it has solidified its place on the world stage. Whether through major political events or global celebrations, like the superbly organised Olympic games, which successfully pulled off one of the most ambitious opening ceremonies ever conceived.
Yet, amidst the headline-grabbing moments, the attitudes of French consumers toward online shopping and the broader economy have remained surprisingly steady. To explore this further, we asked 2,000 French consumers how retailers can attract, engage, and convert them when they’re shopping online.
This article explores the data, detailing the things you can do to win sales and build loyalty when selling online in France. It also reveals how consumers feel about the economy and their spending habits – now and in the future.
Philippe Daly, Mollie French VP, sums up the general sentiment in France: “While many European consumers are increasingly demanding variety and flexibility in how they pay online, French shoppers appear more relaxed. They know their Carte Bancaire will work in most scenarios, so they’re not only looking for convenience, they’re demanding trust and efficiency. French shoppers have embraced the digital world, but they don’t want to be bogged down by unnecessary steps. When it comes to ecommerce in France, less friction means more action.”
France has always been a nation at the heart of global attention, and in recent years, it has solidified its place on the world stage. Whether through major political events or global celebrations, like the superbly organised Olympic games, which successfully pulled off one of the most ambitious opening ceremonies ever conceived.
Yet, amidst the headline-grabbing moments, the attitudes of French consumers toward online shopping and the broader economy have remained surprisingly steady. To explore this further, we asked 2,000 French consumers how retailers can attract, engage, and convert them when they’re shopping online.
This article explores the data, detailing the things you can do to win sales and build loyalty when selling online in France. It also reveals how consumers feel about the economy and their spending habits – now and in the future.
Philippe Daly, Mollie French VP, sums up the general sentiment in France: “While many European consumers are increasingly demanding variety and flexibility in how they pay online, French shoppers appear more relaxed. They know their Carte Bancaire will work in most scenarios, so they’re not only looking for convenience, they’re demanding trust and efficiency. French shoppers have embraced the digital world, but they don’t want to be bogged down by unnecessary steps. When it comes to ecommerce in France, less friction means more action.”
France has always been a nation at the heart of global attention, and in recent years, it has solidified its place on the world stage. Whether through major political events or global celebrations, like the superbly organised Olympic games, which successfully pulled off one of the most ambitious opening ceremonies ever conceived.
Yet, amidst the headline-grabbing moments, the attitudes of French consumers toward online shopping and the broader economy have remained surprisingly steady. To explore this further, we asked 2,000 French consumers how retailers can attract, engage, and convert them when they’re shopping online.
This article explores the data, detailing the things you can do to win sales and build loyalty when selling online in France. It also reveals how consumers feel about the economy and their spending habits – now and in the future.
Philippe Daly, Mollie French VP, sums up the general sentiment in France: “While many European consumers are increasingly demanding variety and flexibility in how they pay online, French shoppers appear more relaxed. They know their Carte Bancaire will work in most scenarios, so they’re not only looking for convenience, they’re demanding trust and efficiency. French shoppers have embraced the digital world, but they don’t want to be bogged down by unnecessary steps. When it comes to ecommerce in France, less friction means more action.”
France has always been a nation at the heart of global attention, and in recent years, it has solidified its place on the world stage. Whether through major political events or global celebrations, like the superbly organised Olympic games, which successfully pulled off one of the most ambitious opening ceremonies ever conceived.
Yet, amidst the headline-grabbing moments, the attitudes of French consumers toward online shopping and the broader economy have remained surprisingly steady. To explore this further, we asked 2,000 French consumers how retailers can attract, engage, and convert them when they’re shopping online.
This article explores the data, detailing the things you can do to win sales and build loyalty when selling online in France. It also reveals how consumers feel about the economy and their spending habits – now and in the future.
Philippe Daly, Mollie French VP, sums up the general sentiment in France: “While many European consumers are increasingly demanding variety and flexibility in how they pay online, French shoppers appear more relaxed. They know their Carte Bancaire will work in most scenarios, so they’re not only looking for convenience, they’re demanding trust and efficiency. French shoppers have embraced the digital world, but they don’t want to be bogged down by unnecessary steps. When it comes to ecommerce in France, less friction means more action.”
