2023. gada 8. dec.
According to a KissMetrics study, just 1 second too long can cost up to 7% of the conversion rate. With this in mind, it's easy to understand the importance of optimizing platform performance, especially in e-commerce.
This is where the Hyvä solution comes in.
How does it work? Why is it becoming increasingly popular with E-Commerce professionals? What are its advantages for navigation on your platform, particularly during the checkout phase? We answer all these questions in this new blog post.
Hyvä (pronounced "Huva") is a Dutch solution created by Willem Wigman, a developer specializing in Adobe Commerce (Magento).
In concrete terms, Hyvä is a front-end offering an alternative to those found natively on Adobe Commerce (Magento). The growing popularity of this technology is due to the excellent performance results observed on user e-commerce sites.
Performance means higher ranking on the Google search page, and therefore increased natural traffic (SEO). The second benefit of a fast, stable site is a higher conversion rate. In effect, we're no longer losing users frustrated by the slowness of our sites. This multiplication of traffic and conversion ultimately results in a significant improvement in sales.
As you can see, Hyvä is reshuffling the cards in web development by proposing a new way of designing front-end interfaces for Adobe Commerce (Magento), more focused on user experience and performance gains.
The solution comprises several products:
Hyvä Thèmes, a collection of themes built with Tailwind CSS, Alpine.JS and Adobe Commerce "TAM Stack" ;
Hyvä UI, a library of UI components for Hyvä themes ;
Hyvä Checkout, Hyvä Checkout, for high-performance, customizable payment;
Hyvä Enterprise, to improve the performance of Adobe Commerce (Magento) B2B and product-specific modules such as Sensei or Product recommendation.
As we've just seen, Hyvä is a real alternative to the native front-end themes of Adobe Commerce (Magento). Its major advantage: it's lighter!
Although stable, robust and powerful, Adobe Commerce (Magento) native themes remain complex and inflexible. In particular, they require the loading of a large number of requests, some of which are superfluous. This has a direct impact on the loading time of your site's pages, and consequently on the customer experience.
Hyvä addresses this problem by proposing a new way of designing its front-end. Unnecessary requests are eliminated to make way for those that will inevitably be used. In this way, it allows you to start from scratch and create a performance-based experience.
Hyvä retains the interesting features of Adobe Commerce while reducing dependencies on third-party libraries and guaranteeing optimal loading times.
Hyvä offers advantages from both a user and developer point of view.
Indeed, it will have a positive impact on design, reducing costs and development times. Developer efforts are concentrated on the front-end experience. What's more, it's relatively quick and easy to get to grips with, since you can work with familiar techniques such as xml layouts, blocks and phtml files. Last but not least, a large community has grown up around Hyvä, which is a good thing for sharing and scaling the tool.
" Hyvä is a real breath of fresh air for theme development on Adobe Commerce (Magento). The solution is so efficient and pleasant to use, we're much faster in our day-to-day work. It also enables us to achieve unprecedented levels of web performance for an E-Commerce site. Last but not least, the quality of the support and the friendliness of the community is a real plus. " Benoit Alix, Développeur Front-End Senior chez Agence Dn’D
For e-tailers, Hyvä is the solution of choice for rapid time-to-market and optimized production budgets. Projects undertaken with Hyvä have a positive impact not only on the user experience, but also on the SEO (natural search engine optimization) and accessibility of the platform.
On a sample of some twenty projects, agencies partnering with Hyvä's solution have seen a reduction in development time of 50% on average.
In terms of conversion rates, Hyvä recorded an increase of between 15% and 54% among its customers. To find out more and read customer case studies, visit the Showcase tab on the Hyvä website.
Hyvä Checkout is designed to deliver a smooth, fast user experience throughout the online shopping journey. The integration offers an intuitive and personalized checkout, creating a conversion boost for merchants. The results Hyvä delivers are nothing short of remarkable. Let's take a look at the performance of UK e-tailer World of Power to see this in practice. By implementing the project quickly and cost-effectively, while confirming the real benefits of Hyvä, the merchant managed to achieve impressive results in just a few months:
+24.96% conversion rate
+36.40% additional revenue
Mollie is the first payment service provider to be integrated into Hyvä Checkout. The PSP occupies a central position, ensuring the success and security of transactions. Thanks to Mollie, e-merchants using Hyvä Checkout can offer over 25 different payment methods. This is an essential asset for expanding into different markets and creating a diversified, user-friendly and personalized payment experience for their customers.
"The biggest problem encountered when releasing a new solution such as Hyvä Checkout is the compatibility of payment modules. Generally speaking, this compatibility has to be developed just-in-time on the first project using this purchase tunnel. A compatible PSP as soon as a new solution is released saves time and money for everyone." Antoine Fontaine, Développeur Front-End Senior chez Agence Dn’D
In May 2023, KES Lighting becomes the first European e-tailer to integrate Hyvä Checkout. The English e-tailer saw its volume increase by 26.54% after just one year of business with Mollie and Hyvä Checkout.
"We've seen massive improvements in our conversion rate after integrating Hyvä Checkout with Mollie." James Kendall, Directeur des Opérations KES Lighting & Home
Hyvä offers significant advantages for your E-Commerce, e. g. by focusing on performance optimization. Hyvä, with its products such as Hyvä Themes, Hyvä UI, Hyvä Enterprise and Hyvä Checkout, is revolutionizing web development by reducing costs and development times, while retaining the essential features of Adobe Commerce (Magento). Hyvä's dynamic community contributes to its growing success.
Hyvä Checkout, integrated with Mollie, offers an intuitive, personalized and secure payment experience. Concrete results achieved by e-tailers such as World of Power and KES Lighting testify to the positive impact on conversion rates and revenues.
Hyvä is a breath of fresh air for theme development on Adobe Commerce (Magento), offering developers an efficient and enjoyable solution, while e-tailers benefit from rapid time-to-market, budget optimization and an overall improvement in user experience.
The support of an integration agency is a real plus for the success of your project! Agence Dn’D, experts in E-Commerce and digital for 20 years, can help you reach new heights of performance by adding Hyvä Checkout to your platform.
Learn more about integrating Mollie on Magento 2.
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