As the biggest market in the EU, Germany is a vital component of Europe’s economic machine, and an important indicator of general attitudes towards online shopping, ecommerce, and the economic situation in general.
To learn more about how the German shoppers really think and feel, we surveyed 2,000 consumers in the country. The data forms part of our European Ecommerce Report 2025.
By reading this report, you will learn how 10,000 European consumers feel about ecommerce, with a key focus on the data from the 2,000 Germans who took part in the survey. The results show what you can do to attract, delight, and convert shoppers in the country, as well as the consumer sentiment around the economic situation and spending.
Annett Polaszewski-Plath, Mollie Managing Director DACH, sums up the general sentiment in Germany: “Despite global economic pressures, the German market continues to show resilience, combined with a sense of tempered optimism, which we see reflected in both the current and future economic outlook results. To me, this suggests that businesses no longer view the inflation pressures and supply chain issues of recent years as ‘crises’, and that they’re preparing for a slow recovery, rather than a rapid rebound.”
As the biggest market in the EU, Germany is a vital component of Europe’s economic machine, and an important indicator of general attitudes towards online shopping, ecommerce, and the economic situation in general.
To learn more about how the German shoppers really think and feel, we surveyed 2,000 consumers in the country. The data forms part of our European Ecommerce Report 2025.
By reading this report, you will learn how 10,000 European consumers feel about ecommerce, with a key focus on the data from the 2,000 Germans who took part in the survey. The results show what you can do to attract, delight, and convert shoppers in the country, as well as the consumer sentiment around the economic situation and spending.
Annett Polaszewski-Plath, Mollie Managing Director DACH, sums up the general sentiment in Germany: “Despite global economic pressures, the German market continues to show resilience, combined with a sense of tempered optimism, which we see reflected in both the current and future economic outlook results. To me, this suggests that businesses no longer view the inflation pressures and supply chain issues of recent years as ‘crises’, and that they’re preparing for a slow recovery, rather than a rapid rebound.”
As the biggest market in the EU, Germany is a vital component of Europe’s economic machine, and an important indicator of general attitudes towards online shopping, ecommerce, and the economic situation in general.
To learn more about how the German shoppers really think and feel, we surveyed 2,000 consumers in the country. The data forms part of our European Ecommerce Report 2025.
By reading this report, you will learn how 10,000 European consumers feel about ecommerce, with a key focus on the data from the 2,000 Germans who took part in the survey. The results show what you can do to attract, delight, and convert shoppers in the country, as well as the consumer sentiment around the economic situation and spending.
Annett Polaszewski-Plath, Mollie Managing Director DACH, sums up the general sentiment in Germany: “Despite global economic pressures, the German market continues to show resilience, combined with a sense of tempered optimism, which we see reflected in both the current and future economic outlook results. To me, this suggests that businesses no longer view the inflation pressures and supply chain issues of recent years as ‘crises’, and that they’re preparing for a slow recovery, rather than a rapid rebound.”
As the biggest market in the EU, Germany is a vital component of Europe’s economic machine, and an important indicator of general attitudes towards online shopping, ecommerce, and the economic situation in general.
To learn more about how the German shoppers really think and feel, we surveyed 2,000 consumers in the country. The data forms part of our European Ecommerce Report 2025.
By reading this report, you will learn how 10,000 European consumers feel about ecommerce, with a key focus on the data from the 2,000 Germans who took part in the survey. The results show what you can do to attract, delight, and convert shoppers in the country, as well as the consumer sentiment around the economic situation and spending.
Annett Polaszewski-Plath, Mollie Managing Director DACH, sums up the general sentiment in Germany: “Despite global economic pressures, the German market continues to show resilience, combined with a sense of tempered optimism, which we see reflected in both the current and future economic outlook results. To me, this suggests that businesses no longer view the inflation pressures and supply chain issues of recent years as ‘crises’, and that they’re preparing for a slow recovery, rather than a rapid rebound.”
