You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But what if your next customer never visits your site? A new way of buying is here, and it doesn’t end with a shopping cart, but starts with a conversation.
This is agentic commerce: selling through AI assistants instead of websites. And it signals a fairly fundamental shift in how people can buy online, creating a direct journey from intent > purchase.
There’s lots of talk about AI, but this guide cuts through the hype, explaining what agentic AI actually is, what’s actually happening, and how you can prepare your European business to be ready for it.
You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But what if your next customer never visits your site? A new way of buying is here, and it doesn’t end with a shopping cart, but starts with a conversation.
This is agentic commerce: selling through AI assistants instead of websites. And it signals a fairly fundamental shift in how people can buy online, creating a direct journey from intent > purchase.
There’s lots of talk about AI, but this guide cuts through the hype, explaining what agentic AI actually is, what’s actually happening, and how you can prepare your European business to be ready for it.
You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But what if your next customer never visits your site? A new way of buying is here, and it doesn’t end with a shopping cart, but starts with a conversation.
This is agentic commerce: selling through AI assistants instead of websites. And it signals a fairly fundamental shift in how people can buy online, creating a direct journey from intent > purchase.
There’s lots of talk about AI, but this guide cuts through the hype, explaining what agentic AI actually is, what’s actually happening, and how you can prepare your European business to be ready for it.
You’ve spent years optimising your website, perfecting your checkout flow, and building your brand. But what if your next customer never visits your site? A new way of buying is here, and it doesn’t end with a shopping cart, but starts with a conversation.
This is agentic commerce: selling through AI assistants instead of websites. And it signals a fairly fundamental shift in how people can buy online, creating a direct journey from intent > purchase.
There’s lots of talk about AI, but this guide cuts through the hype, explaining what agentic AI actually is, what’s actually happening, and how you can prepare your European business to be ready for it.