How to edit your WooCommerce checkout page to increase sales

WooCommerce tips to get more out of your business

Knowing how to edit your WooCommerce checkout page is one of the most important parts of running a successful online business because the payment process is the last hurdle before visitors become customers.

If you used the WooCommerce plugin to create your online shop, knowing the other extensions that you can use to improve your business and increase sales will help. But before you add any of these additional extensions, it’s best to have a real understanding of your customers’ needs, and the purpose behind your store.

If your online shop appears to be functioning well – for example, if visitors are entering the site and it’s well designed – but the sales figures are not reflecting the success you’re expecting, it’s worth assessing whether there’s a problem with your checkout process.

What does a shopper’s online journey look like?

The shopping journey that guides customers toward making a purchase decision is rarely straightforward. But for you to understand what leads to this crucial buying decision, you must understand your customer. The online shopping journey usually starts with a consumer’s need or desire for a particular item or service. They will browse the internet for this product and most likely browse different sites, often judging a webshop’s trustworthiness on the following factors::

  • Product availability and choice
  • Customer reviews
  • Available payment methods
  • Site speed

The final step in the buying journey is the checkout page. If a shopper makes it through to this stage, it is a win for online retailers. But, a lot can still go wrong during the checkout process to make them abandon their cart altogether, even if it is the last step.

For example, the shopper could become frustrated by discovering additional order costs or finding that the delivery options are too slow. This may even be enough to make them exit your site and shop elsewhere.

For this reason, the checkout process is one of the most critical parts of your site as it is instrumental in converting your visitors to customers and helping your customers become repeat customers. Customising the WooCommerce checkout can assist with this.

Abandoned cart diagram

What can lead to an abandoned cart in WooCommerce?

Humans are complex individuals. This means that the list of reasons why a customer might abandon their cart is a long one. Some of the most common causes include:

  • Being forced to register an account to process an order
  • The checkout page not being mobile-friendly
  • Being charged unexpected costs
  • A time-consuming checkout process

These factors can affect how many shoppers you convert during the checkout process. Using the correct WooCommerce checkout options and plugins can help you customise the checkout and ensure that your payment options are working correctly.

Here are 5 tips to guarantee a better checkout experience

  1. Save the shopper time and keep the checkout process simple
  2. Offer a range of recognised and secure payment methods
  3. Aim to have direct gateways
  4. Include a range of shipping options
  5. Display any additional costs as early as possible

The best WooCommerce checkout plugins

Choosing the right plugins for your checkout page is important, but you need to think about what function the plugins for WooCommerce checkout you use have.

  • WooCommerce Checkout Field Editor: This gives you the option to add and remove checkout fields or update the type, label, and placeholder value in a few clicks.
  • WooCommerce Multistep Checkout: This splits the WooCommerce checkout process into more straightforward steps for visitors.
  • WooCommerce Direct Checkout: This plugin helps to reduce some of the steps inside the WooCommerce checkout process. It simplifies it by skipping the shopping cart page and redirecting shoppers straight to the checkout page.
  • WooCommerce Abandoned Cart Email Reminder: This handy plugin will do the chasing for you – automatically reminding shoppers about their abandoned orders by sending an email notification.
  • WooCommerce Boost Sales: This will encourage more sales by cross-selling and up-selling to your shoppers. It does this by suggesting other products that shoppers might be interested in once they have selected an item and even recommending newer and more expensive product alternatives to entice them to spend more.

​​WooCommerce payment methods

To increase conversion, you need to offer a range of payment methods and the options that your customers prefer. One way to help is to offer recognised brands like PayPal and locally relevant payment methods, such as iDEAL in the Netherlands or Cartes Bancaires in France.

Integrating multiple payment options into the WooCommerce checkout can help you increase conversions, and displaying the logos of popular payment brands can also help.

Mollie’s advice for WooCommerce merchants

The right plugins and extensions can optimise the WooCommerce checkout process and ultimately help to boost your conversion rates by removing any possible reason for a shopper to abandon their cart. Mollie is a leading payment service provider for online payments, and we provide a best-in-class WooCommerce plugin. It can help you effortlessly accept leading and local payment methods on your WooCommerce site, including PayPal, Klarna: Pay later, and credit card.

Get better payments now.