Effortless payments with Mollie

When Parfumerie started on the journey to optimise their website and checkout with H1 webdevelopment‚ it quickly became clear that Mollie would be a perfect fit for what they needed from a PSP.

"We were looking for a PSP that offers reasonable and transparent pricing‚ a wide range of payment options‚ easy set-up and maintenance‚ an intuitive dashboard with all the necessary payment data‚ and fast-responding support experts. Thanks to H1‚ we found all of this in Mollie."

Improved checkout‚ better performance

After switching to Mollie as their payment service provider (PSP)‚ Parfumerie.nl created a new checkout process that sorts payment methods according to their customers' local market. The new process also displays payment method logos‚ is faster‚ and easier to shape thanks to Mollie's user-friendly dashboard. Within two months of launching this new checkout‚ they already started seeing positive results. Their conversion rates went from 2.08% to 4.24% in Belgium and from 1.87% to 5.59% in the Netherlands‚ and they saw a significant increase in transactions in both markets. 

"Our tip for online businesses looking to improve conversion rates is to ensure that their checkout process is easy for customers to understand. It is important to display local payment methods‚ use short registration forms‚ and provide accurate feedback. Improving the performance of your checkout process can help increase your conversion rates."

Accepting payments in the future

When it comes to Parfumerie.nl's customer base's preferred payment methods‚ they currently have Ideal and Klarna at the top of their list‚ with some variations depending on the markets.  However‚ they have also realised methods like Apple Pay and Google Wallet are starting to get more and more popular with their customers across the globe. As Mollie already offers these payment methods‚ along with other favourites‚ Parfumerie.nl can easily start accepting them and switch up how they are displayed in the checkout process according to customer preferences.

What's next for Parfumerie.nl

Parfumerie.nl anticipates that the competition will continue to grow as more European businesses enter the market. In order to remain relevant‚ businesses will need to innovate and adapt according to their customers' needs. 

Their immediate next step towards innovation is to work with H1 to improve their web performance by implementing an even faster and more optimised shop using Hyvä themes. They believe that the fact that Mollie already offers the option to integrate with Hyvä will make the transition much easier.