In today's shifting business landscape‚ recurring revenue is akin to the holy grail. That's why it's no surprise that more and more businesses are adopting subscription-based payment models. In fact‚ Zuora's Subscription Economy Index report reveals that the subscription economy grew by more than 435% in almost a decade.
By most accounts‚ that growth is set to continue. The stop-start recovery from the coronavirus pandemic has only made customers more eager for subscription-based models‚ which offer them more flexibility‚ less fixed commitments‚ and more opportunities for customisation (from product to payments and beyond). Meanwhile‚ businesses continue to reap the rewards that come with having subscribers‚ including having a more predictable future revenue stream‚ delivering better customer experiences‚ and being able to gather rich customer data and insights.
Subscription services now come in many forms‚ including curated boxes designed to delight consumers with specialist products‚ replenishment services that offer maximum convenience for high-use items‚ and an access model that allows consumers to use something without owning it. As a result of all this‚ UBS Wealth Management and Bernstein estimate that the subscription economy will be worth $1.5 trillion by 2025.
So‚ now that subscription-based payments have become a powerhouse in the digital economy‚ it's worth taking another look at the sector today. In this article we'll examine how subscriptions have changed‚ assess whether their growth will continue‚ and investigate how subscription-based companies can stay successful in a quickly changing landscape.
In today's shifting business landscape‚ recurring revenue is akin to the holy grail. That's why it's no surprise that more and more businesses are adopting subscription-based payment models. In fact‚ Zuora's Subscription Economy Index report reveals that the subscription economy grew by more than 435% in almost a decade.
By most accounts‚ that growth is set to continue. The stop-start recovery from the coronavirus pandemic has only made customers more eager for subscription-based models‚ which offer them more flexibility‚ less fixed commitments‚ and more opportunities for customisation (from product to payments and beyond). Meanwhile‚ businesses continue to reap the rewards that come with having subscribers‚ including having a more predictable future revenue stream‚ delivering better customer experiences‚ and being able to gather rich customer data and insights.
Subscription services now come in many forms‚ including curated boxes designed to delight consumers with specialist products‚ replenishment services that offer maximum convenience for high-use items‚ and an access model that allows consumers to use something without owning it. As a result of all this‚ UBS Wealth Management and Bernstein estimate that the subscription economy will be worth $1.5 trillion by 2025.
So‚ now that subscription-based payments have become a powerhouse in the digital economy‚ it's worth taking another look at the sector today. In this article we'll examine how subscriptions have changed‚ assess whether their growth will continue‚ and investigate how subscription-based companies can stay successful in a quickly changing landscape.
In today's shifting business landscape‚ recurring revenue is akin to the holy grail. That's why it's no surprise that more and more businesses are adopting subscription-based payment models. In fact‚ Zuora's Subscription Economy Index report reveals that the subscription economy grew by more than 435% in almost a decade.
By most accounts‚ that growth is set to continue. The stop-start recovery from the coronavirus pandemic has only made customers more eager for subscription-based models‚ which offer them more flexibility‚ less fixed commitments‚ and more opportunities for customisation (from product to payments and beyond). Meanwhile‚ businesses continue to reap the rewards that come with having subscribers‚ including having a more predictable future revenue stream‚ delivering better customer experiences‚ and being able to gather rich customer data and insights.
Subscription services now come in many forms‚ including curated boxes designed to delight consumers with specialist products‚ replenishment services that offer maximum convenience for high-use items‚ and an access model that allows consumers to use something without owning it. As a result of all this‚ UBS Wealth Management and Bernstein estimate that the subscription economy will be worth $1.5 trillion by 2025.
So‚ now that subscription-based payments have become a powerhouse in the digital economy‚ it's worth taking another look at the sector today. In this article we'll examine how subscriptions have changed‚ assess whether their growth will continue‚ and investigate how subscription-based companies can stay successful in a quickly changing landscape.
In today's shifting business landscape‚ recurring revenue is akin to the holy grail. That's why it's no surprise that more and more businesses are adopting subscription-based payment models. In fact‚ Zuora's Subscription Economy Index report reveals that the subscription economy grew by more than 435% in almost a decade.
By most accounts‚ that growth is set to continue. The stop-start recovery from the coronavirus pandemic has only made customers more eager for subscription-based models‚ which offer them more flexibility‚ less fixed commitments‚ and more opportunities for customisation (from product to payments and beyond). Meanwhile‚ businesses continue to reap the rewards that come with having subscribers‚ including having a more predictable future revenue stream‚ delivering better customer experiences‚ and being able to gather rich customer data and insights.
Subscription services now come in many forms‚ including curated boxes designed to delight consumers with specialist products‚ replenishment services that offer maximum convenience for high-use items‚ and an access model that allows consumers to use something without owning it. As a result of all this‚ UBS Wealth Management and Bernstein estimate that the subscription economy will be worth $1.5 trillion by 2025.
So‚ now that subscription-based payments have become a powerhouse in the digital economy‚ it's worth taking another look at the sector today. In this article we'll examine how subscriptions have changed‚ assess whether their growth will continue‚ and investigate how subscription-based companies can stay successful in a quickly changing landscape.
