Companies don't always have the skills to achieve success online. Esign helps them to do this‚ with the support of ecommerce platform Shopify. Anton Luyten: 'Shopify is ideal for companies that are just getting started in e-commerce or companies that that are ready for new steps with their shop.'

Shopify is the best choice for many of Esign's customers: they convince the hip children's bags brand Jeune Premier and boxer shorts giant McAlson. 'We give a very clear explanation for why we think this ecommerce is best. It works perfectly for starters in e-commerce‚ with a simple version where pretty much everything is arranged for you. And if your brand grows‚ Shopify grows with you easily. Because it is so stable‚ it's perfect for very large e-commerce projects. Fulltime Sport for example‚ a soccer store from Gent‚ sold no less than 10‚000 mouth masks in one evening together with soccer club KAA Gent. Big orders are no problem for Shopify.'

As efficient as possible

The overwhelming majority of Esign's webshops use Shopify. 'We want to give the best advice possible because many companies have trouble figuring out what they really need. That is why we also have an internal marketing team. Because advertising is also a profession in its own right. Start-up shops often have a lack of knowledge around what's actually a good investment in the field of online marketing. Placing an ad in a local magazine is tangible for customers. But advertising on Google through SEA is not. That's why we're showing our online expertise‚ for example via our blog or at one of the events we organise a couple of times a year. We want to make it easier for customers‚ but above all we want to develop an online strategy that really helps them.'