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Accept contactless payments right on your iPhone with the Mollie app
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Embedded payments
Grow your business
Technical resources
About Mollie
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Accept contactless payments right on your iPhone with the Mollie app
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Embedded payments
Grow your business
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About Mollie
How Mollie’s API integration was perfect for Greenwheels
How Mollie’s API integration was perfect for Greenwheels
How Mollie’s API integration was perfect for Greenwheels
Read more about how Greenwheels entered into a close collaboration with Mollie, with customer experience, technological integration, and scalable processes at the core.
Read more about how Greenwheels entered into a close collaboration with Mollie, with customer experience, technological integration, and scalable processes at the core.
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“Thanks to Mollie, we’ve now truly become scalable as a finance department.”
Hans van Hoeij - CFO Greenwheels
Greenwheels is growing rapidly, but one part of the customer journey was still stuck in traffic: the payment. In collaboration with Mollie, the company chose a new course with direct invoicing after each ride. This proved to be the starting point of a close partnership, with customer experience, technological integration, and scalable processes at the core.
Greenwheels is growing rapidly, but one part of the customer journey was still stuck in traffic: the payment. In collaboration with Mollie, the company chose a new course with direct invoicing after each ride. This proved to be the starting point of a close partnership, with customer experience, technological integration, and scalable processes at the core.
Greenwheels is growing rapidly, but one part of the customer journey was still stuck in traffic: the payment. In collaboration with Mollie, the company chose a new course with direct invoicing after each ride. This proved to be the starting point of a close partnership, with customer experience, technological integration, and scalable processes at the core.
The growth of Greenwheels
Greenwheels is a pioneer in car sharing and sustainable mobility, and the largest provider in the Netherlands. The red shared cars have been part of the streetscape for over thirty years. The company has grown into a true tech player, with thousands of cars and an advanced digital platform. “We once started with key boxes, where you had to take the right car key with a code,” says CFO Hans van Hoeij. “Compare that with how it works now: the process is fully automated. You reserve, open, and lock the car with the app on your phone.”
“Smarter than owning a car”, that’s how Greenwheels should feel for its users. Van Hoeij explains: “You don’t have to deal with maintenance, breakdowns, cleaning, or inspections. Administrative tasks such as road tax are also taken care of. And if you don’t drive excessively, it’s often cheaper because you don’t have the fixed costs people tend to forget about.” That realization is catching on quickly, especially in major cities. “More and more households no longer own a car there, because it stands idle 95 percent of the time and because car ownership is becoming more expensive. Then it’s convenient to have a car on demand. That’s why we continue to grow every year.”
The growth of Greenwheels
Greenwheels is a pioneer in car sharing and sustainable mobility, and the largest provider in the Netherlands. The red shared cars have been part of the streetscape for over thirty years. The company has grown into a true tech player, with thousands of cars and an advanced digital platform. “We once started with key boxes, where you had to take the right car key with a code,” says CFO Hans van Hoeij. “Compare that with how it works now: the process is fully automated. You reserve, open, and lock the car with the app on your phone.”
“Smarter than owning a car”, that’s how Greenwheels should feel for its users. Van Hoeij explains: “You don’t have to deal with maintenance, breakdowns, cleaning, or inspections. Administrative tasks such as road tax are also taken care of. And if you don’t drive excessively, it’s often cheaper because you don’t have the fixed costs people tend to forget about.” That realization is catching on quickly, especially in major cities. “More and more households no longer own a car there, because it stands idle 95 percent of the time and because car ownership is becoming more expensive. Then it’s convenient to have a car on demand. That’s why we continue to grow every year.”
The growth of Greenwheels
Greenwheels is a pioneer in car sharing and sustainable mobility, and the largest provider in the Netherlands. The red shared cars have been part of the streetscape for over thirty years. The company has grown into a true tech player, with thousands of cars and an advanced digital platform. “We once started with key boxes, where you had to take the right car key with a code,” says CFO Hans van Hoeij. “Compare that with how it works now: the process is fully automated. You reserve, open, and lock the car with the app on your phone.”
“Smarter than owning a car”, that’s how Greenwheels should feel for its users. Van Hoeij explains: “You don’t have to deal with maintenance, breakdowns, cleaning, or inspections. Administrative tasks such as road tax are also taken care of. And if you don’t drive excessively, it’s often cheaper because you don’t have the fixed costs people tend to forget about.” That realization is catching on quickly, especially in major cities. “More and more households no longer own a car there, because it stands idle 95 percent of the time and because car ownership is becoming more expensive. Then it’s convenient to have a car on demand. That’s why we continue to grow every year.”
Mollie as the ideal partner
With digitalization and the growing number of car sharers, the pressure on Greenwheels’ backend processes increased—especially around invoicing and payments. The entire process was still carried out internally, from invoicing to collections and bookkeeping, which involved a lot of manual work. The old system with, among other things, a biweekly invoicing cycle as the standard, was complex and sometimes confusing for Greenwheels drivers. This lack of integration became a brake on growth. “We noticed that our invoicing and collections simply hadn’t kept up.”
Greenwheels realized it was time to catch up and started looking for a suitable payment partner. The choice fell on Mollie because of the technical fit. “Mollie’s API integration was truly perfect for us,” says Van Hoeij. “It allowed us to easily integrate it into our system. And of course, the speed of all transactions matters, both collections and payouts.”
The transition was not just a technical implementation but a thorough overhaul and automation of these financial back-end processes. Greenwheels was therefore not simply looking for a supplier but for a partner. “As an organization, we’re fairly large, but we don’t have an army of specialists. The solution Mollie offers aligned perfectly with the way we work and think as a company.”
Mollie’s clear documentation ensured that Greenwheels’ IT team could easily find everything they needed. “That allowed them to handle and implement many things themselves as well.”
Mollie as the ideal partner
With digitalization and the growing number of car sharers, the pressure on Greenwheels’ backend processes increased—especially around invoicing and payments. The entire process was still carried out internally, from invoicing to collections and bookkeeping, which involved a lot of manual work. The old system with, among other things, a biweekly invoicing cycle as the standard, was complex and sometimes confusing for Greenwheels drivers. This lack of integration became a brake on growth. “We noticed that our invoicing and collections simply hadn’t kept up.”
Greenwheels realized it was time to catch up and started looking for a suitable payment partner. The choice fell on Mollie because of the technical fit. “Mollie’s API integration was truly perfect for us,” says Van Hoeij. “It allowed us to easily integrate it into our system. And of course, the speed of all transactions matters, both collections and payouts.”
The transition was not just a technical implementation but a thorough overhaul and automation of these financial back-end processes. Greenwheels was therefore not simply looking for a supplier but for a partner. “As an organization, we’re fairly large, but we don’t have an army of specialists. The solution Mollie offers aligned perfectly with the way we work and think as a company.”
Mollie’s clear documentation ensured that Greenwheels’ IT team could easily find everything they needed. “That allowed them to handle and implement many things themselves as well.”
Mollie as the ideal partner
With digitalization and the growing number of car sharers, the pressure on Greenwheels’ backend processes increased—especially around invoicing and payments. The entire process was still carried out internally, from invoicing to collections and bookkeeping, which involved a lot of manual work. The old system with, among other things, a biweekly invoicing cycle as the standard, was complex and sometimes confusing for Greenwheels drivers. This lack of integration became a brake on growth. “We noticed that our invoicing and collections simply hadn’t kept up.”
Greenwheels realized it was time to catch up and started looking for a suitable payment partner. The choice fell on Mollie because of the technical fit. “Mollie’s API integration was truly perfect for us,” says Van Hoeij. “It allowed us to easily integrate it into our system. And of course, the speed of all transactions matters, both collections and payouts.”
The transition was not just a technical implementation but a thorough overhaul and automation of these financial back-end processes. Greenwheels was therefore not simply looking for a supplier but for a partner. “As an organization, we’re fairly large, but we don’t have an army of specialists. The solution Mollie offers aligned perfectly with the way we work and think as a company.”
Mollie’s clear documentation ensured that Greenwheels’ IT team could easily find everything they needed. “That allowed them to handle and implement many things themselves as well.”
Intensive collaboration
The partnership between Greenwheels and Mollie was anything but superficial. “It was an intensive collaboration that lasted almost a year, from the first conversations to the actual implementation,” says Christiaan Kopitz, Senior Business Development Manager at Mollie. “We held weekly sessions with the Greenwheels team, including their financial controller and product manager. It became clear that there was a strong demand for our expertise, and at the same time, we learned a lot from the way they had set up their processes.”
This approach was necessary to deliver a tailored solution not only technologically seamless but also well integrated organizationally. “Greenwheels was facing several complex challenges where improvements were needed. They were truly looking for a partner who could help and advise,” Kopitz explains, “and that’s exactly where we at Mollie are eager to add value.”
Intensive collaboration
The partnership between Greenwheels and Mollie was anything but superficial. “It was an intensive collaboration that lasted almost a year, from the first conversations to the actual implementation,” says Christiaan Kopitz, Senior Business Development Manager at Mollie. “We held weekly sessions with the Greenwheels team, including their financial controller and product manager. It became clear that there was a strong demand for our expertise, and at the same time, we learned a lot from the way they had set up their processes.”
This approach was necessary to deliver a tailored solution not only technologically seamless but also well integrated organizationally. “Greenwheels was facing several complex challenges where improvements were needed. They were truly looking for a partner who could help and advise,” Kopitz explains, “and that’s exactly where we at Mollie are eager to add value.”
Intensive collaboration
The partnership between Greenwheels and Mollie was anything but superficial. “It was an intensive collaboration that lasted almost a year, from the first conversations to the actual implementation,” says Christiaan Kopitz, Senior Business Development Manager at Mollie. “We held weekly sessions with the Greenwheels team, including their financial controller and product manager. It became clear that there was a strong demand for our expertise, and at the same time, we learned a lot from the way they had set up their processes.”
This approach was necessary to deliver a tailored solution not only technologically seamless but also well integrated organizationally. “Greenwheels was facing several complex challenges where improvements were needed. They were truly looking for a partner who could help and advise,” Kopitz explains, “and that’s exactly where we at Mollie are eager to add value.”
Integrated payment experience
The core of the change was making finance an integral part of the customer journey. This required redesigning and automating the entire process from start to finish. “We really wanted to integrate payments into the customer process,” explains Van Hoeij. For many users, this concretely meant implementing daily invoicing and automatic collection immediately after each ride, instead of twice a month. “We generate a simple invoice right after the ride. If you collect it immediately, the user knows exactly: oh yes, that was my ride yesterday. With accumulated invoices, people start doubting whether they even took that ride.”
Greenwheels’ collaboration with Mollie demonstrates how payments can transform from a closing step in the customer journey into a growth engine for the company. E-commerce and digital services increasingly revolve around flexibility, ease of use, and ‘seamless payments,’ emphasizes Kopitz from Mollie. “You see that a smooth payment experience is becoming more important, especially for the younger generation. They expect all digital processes, including payments, to be frictionless. The slightest friction can cause customers to drop off or even leave entirely.”
Integrated payment experience
The core of the change was making finance an integral part of the customer journey. This required redesigning and automating the entire process from start to finish. “We really wanted to integrate payments into the customer process,” explains Van Hoeij. For many users, this concretely meant implementing daily invoicing and automatic collection immediately after each ride, instead of twice a month. “We generate a simple invoice right after the ride. If you collect it immediately, the user knows exactly: oh yes, that was my ride yesterday. With accumulated invoices, people start doubting whether they even took that ride.”
Greenwheels’ collaboration with Mollie demonstrates how payments can transform from a closing step in the customer journey into a growth engine for the company. E-commerce and digital services increasingly revolve around flexibility, ease of use, and ‘seamless payments,’ emphasizes Kopitz from Mollie. “You see that a smooth payment experience is becoming more important, especially for the younger generation. They expect all digital processes, including payments, to be frictionless. The slightest friction can cause customers to drop off or even leave entirely.”
Integrated payment experience
The core of the change was making finance an integral part of the customer journey. This required redesigning and automating the entire process from start to finish. “We really wanted to integrate payments into the customer process,” explains Van Hoeij. For many users, this concretely meant implementing daily invoicing and automatic collection immediately after each ride, instead of twice a month. “We generate a simple invoice right after the ride. If you collect it immediately, the user knows exactly: oh yes, that was my ride yesterday. With accumulated invoices, people start doubting whether they even took that ride.”
Greenwheels’ collaboration with Mollie demonstrates how payments can transform from a closing step in the customer journey into a growth engine for the company. E-commerce and digital services increasingly revolve around flexibility, ease of use, and ‘seamless payments,’ emphasizes Kopitz from Mollie. “You see that a smooth payment experience is becoming more important, especially for the younger generation. They expect all digital processes, including payments, to be frictionless. The slightest friction can cause customers to drop off or even leave entirely.”
Better customer experience and scalability
The impact of the integration was immediately noticeable, says Van Hoeij. Greenwheels drivers now experience clarity, transparency, and a much more natural payment process. “Now that payments are well integrated, everything runs much more smoothly, and users are more satisfied with the entire process.”
An additional benefit of this new approach is a reduction in peak times at the call center, as many inquiries used to be about received invoices. “Previously, we had to carefully plan which day invoices would be sent due to expected high demand. Thanks to daily invoicing, the workload in the call center is now automatically spread out.”
Perhaps even more importantly, this makes Greenwheels scalable as an organization. “Thanks to Mollie, we’ve now truly become scalable as a finance department,” emphasizes Van Hoeij. “This allows us to achieve our growth ambitions. In the coming period, we want to grow by thirty percent, from 3,000 cars now to 4,000 by the end of next year. We can do this now without needing to hire thirty percent more staff.”
Better customer experience and scalability
The impact of the integration was immediately noticeable, says Van Hoeij. Greenwheels drivers now experience clarity, transparency, and a much more natural payment process. “Now that payments are well integrated, everything runs much more smoothly, and users are more satisfied with the entire process.”
An additional benefit of this new approach is a reduction in peak times at the call center, as many inquiries used to be about received invoices. “Previously, we had to carefully plan which day invoices would be sent due to expected high demand. Thanks to daily invoicing, the workload in the call center is now automatically spread out.”
Perhaps even more importantly, this makes Greenwheels scalable as an organization. “Thanks to Mollie, we’ve now truly become scalable as a finance department,” emphasizes Van Hoeij. “This allows us to achieve our growth ambitions. In the coming period, we want to grow by thirty percent, from 3,000 cars now to 4,000 by the end of next year. We can do this now without needing to hire thirty percent more staff.”
Better customer experience and scalability
The impact of the integration was immediately noticeable, says Van Hoeij. Greenwheels drivers now experience clarity, transparency, and a much more natural payment process. “Now that payments are well integrated, everything runs much more smoothly, and users are more satisfied with the entire process.”
An additional benefit of this new approach is a reduction in peak times at the call center, as many inquiries used to be about received invoices. “Previously, we had to carefully plan which day invoices would be sent due to expected high demand. Thanks to daily invoicing, the workload in the call center is now automatically spread out.”
Perhaps even more importantly, this makes Greenwheels scalable as an organization. “Thanks to Mollie, we’ve now truly become scalable as a finance department,” emphasizes Van Hoeij. “This allows us to achieve our growth ambitions. In the coming period, we want to grow by thirty percent, from 3,000 cars now to 4,000 by the end of next year. We can do this now without needing to hire thirty percent more staff.”
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