Q-Park

Q-Park

Q-Park

Discover how digitalisation creates a welcoming feeling at Q-Park in an interview with their Head of Sales & Marketing and Mollie's Sr. Business Development Manager.

Discover how digitalisation creates a welcoming feeling at Q-Park in an interview with their Head of Sales & Marketing and Mollie's Sr. Business Development Manager.

Platforms

"We see the app as the heart of our service"

"We see the app as the heart of our service"

"We see the app as the heart of our service"

"We see the app as the heart of our service"

Mariëlle Velthoven, Head of Sales & Marketing at Q-Park

Publication in Twinkle - 28 March 2023 - Interview with Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, and Christaan Kopitz, Sr. Business Development Manager at Mollie

How does a parking garage company transform into an innovative business with optimal occupancy and a great customer experience? Q-Park developed an innovative digital platform, making it easier than ever for customers to park, enter and exit, and pay in more than 140 garages and on the street. Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, takes us through the development of the platform.

You may have experienced waiting in line at a parking garage payment machine or having to contort yourself through your car window to insert a ticket into the exit terminal. Thanks to Q-Park's new app, this is no longer necessary. "You pay with the app per session, with no transaction fees; a warm welcome every time the barrier opens!" describes Velthoven the feeling that customers should have.

Opportunities through Technology

When thinking about innovative ecommerce and online platforms, a parking garage company may not immediately come to mind. However, digitalisation is a crucial part of Q-Park. The company aims to grow and attract more customers to their parking garages who also return more frequently. It achieved this by bringing together parking locations in one platform, including a seamlessly working payment solution, wherever you are.

Innovation is in Q-Park's DNA, Velthoven explains. "Parking is never the goal in itself. It is always subordinate to the journey you make and the destination. You want to go to the city or have a nice evening at the theatre." It is a part of the journey for which people are increasingly orienting themselves online. "Where do I park? Can I switch to public transport there? We want to facilitate that journey from door to door and play a role in the entire chain." There are many opportunities for Q-Park in this, according to Velthoven. Take the location in Hoofddorp, where many spots are consistently empty. But it is close to Schiphol, and a Connexxion bus stops directly at the door 24 hours a day. Offering a combined deal with a bus ticket to Schiphol proved to be the solution. "Compare us to an aeroplane. We want to optimise the occupancy of our garages. For an aeroplane, you can buy a ticket directly from the airline or through third parties on platforms." Another example: a theatre where you can book the parking ticket along with the ticket for a show. "The visitor knows where to park, saving search traffic in the city. Cities appreciate that. For us, it's convenient because we know exactly who to expect when and can distribute visitor flows well across our garages. Such collaborations are taking shape more and more, driven by technology."

Publication in Twinkle - 28 March 2023 - Interview with Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, and Christaan Kopitz, Sr. Business Development Manager at Mollie

How does a parking garage company transform into an innovative business with optimal occupancy and a great customer experience? Q-Park developed an innovative digital platform, making it easier than ever for customers to park, enter and exit, and pay in more than 140 garages and on the street. Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, takes us through the development of the platform.

You may have experienced waiting in line at a parking garage payment machine or having to contort yourself through your car window to insert a ticket into the exit terminal. Thanks to Q-Park's new app, this is no longer necessary. "You pay with the app per session, with no transaction fees; a warm welcome every time the barrier opens!" describes Velthoven the feeling that customers should have.

Opportunities through Technology

When thinking about innovative ecommerce and online platforms, a parking garage company may not immediately come to mind. However, digitalisation is a crucial part of Q-Park. The company aims to grow and attract more customers to their parking garages who also return more frequently. It achieved this by bringing together parking locations in one platform, including a seamlessly working payment solution, wherever you are.

Innovation is in Q-Park's DNA, Velthoven explains. "Parking is never the goal in itself. It is always subordinate to the journey you make and the destination. You want to go to the city or have a nice evening at the theatre." It is a part of the journey for which people are increasingly orienting themselves online. "Where do I park? Can I switch to public transport there? We want to facilitate that journey from door to door and play a role in the entire chain." There are many opportunities for Q-Park in this, according to Velthoven. Take the location in Hoofddorp, where many spots are consistently empty. But it is close to Schiphol, and a Connexxion bus stops directly at the door 24 hours a day. Offering a combined deal with a bus ticket to Schiphol proved to be the solution. "Compare us to an aeroplane. We want to optimise the occupancy of our garages. For an aeroplane, you can buy a ticket directly from the airline or through third parties on platforms." Another example: a theatre where you can book the parking ticket along with the ticket for a show. "The visitor knows where to park, saving search traffic in the city. Cities appreciate that. For us, it's convenient because we know exactly who to expect when and can distribute visitor flows well across our garages. Such collaborations are taking shape more and more, driven by technology."

Publication in Twinkle - 28 March 2023 - Interview with Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, and Christaan Kopitz, Sr. Business Development Manager at Mollie

How does a parking garage company transform into an innovative business with optimal occupancy and a great customer experience? Q-Park developed an innovative digital platform, making it easier than ever for customers to park, enter and exit, and pay in more than 140 garages and on the street. Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, takes us through the development of the platform.

You may have experienced waiting in line at a parking garage payment machine or having to contort yourself through your car window to insert a ticket into the exit terminal. Thanks to Q-Park's new app, this is no longer necessary. "You pay with the app per session, with no transaction fees; a warm welcome every time the barrier opens!" describes Velthoven the feeling that customers should have.

Opportunities through Technology

When thinking about innovative ecommerce and online platforms, a parking garage company may not immediately come to mind. However, digitalisation is a crucial part of Q-Park. The company aims to grow and attract more customers to their parking garages who also return more frequently. It achieved this by bringing together parking locations in one platform, including a seamlessly working payment solution, wherever you are.

Innovation is in Q-Park's DNA, Velthoven explains. "Parking is never the goal in itself. It is always subordinate to the journey you make and the destination. You want to go to the city or have a nice evening at the theatre." It is a part of the journey for which people are increasingly orienting themselves online. "Where do I park? Can I switch to public transport there? We want to facilitate that journey from door to door and play a role in the entire chain." There are many opportunities for Q-Park in this, according to Velthoven. Take the location in Hoofddorp, where many spots are consistently empty. But it is close to Schiphol, and a Connexxion bus stops directly at the door 24 hours a day. Offering a combined deal with a bus ticket to Schiphol proved to be the solution. "Compare us to an aeroplane. We want to optimise the occupancy of our garages. For an aeroplane, you can buy a ticket directly from the airline or through third parties on platforms." Another example: a theatre where you can book the parking ticket along with the ticket for a show. "The visitor knows where to park, saving search traffic in the city. Cities appreciate that. For us, it's convenient because we know exactly who to expect when and can distribute visitor flows well across our garages. Such collaborations are taking shape more and more, driven by technology."

Publication in Twinkle - 28 March 2023 - Interview with Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, and Christaan Kopitz, Sr. Business Development Manager at Mollie

How does a parking garage company transform into an innovative business with optimal occupancy and a great customer experience? Q-Park developed an innovative digital platform, making it easier than ever for customers to park, enter and exit, and pay in more than 140 garages and on the street. Mariëlle Velthoven, Head of Sales & Marketing at Q-Park, takes us through the development of the platform.

You may have experienced waiting in line at a parking garage payment machine or having to contort yourself through your car window to insert a ticket into the exit terminal. Thanks to Q-Park's new app, this is no longer necessary. "You pay with the app per session, with no transaction fees; a warm welcome every time the barrier opens!" describes Velthoven the feeling that customers should have.

Opportunities through Technology

When thinking about innovative ecommerce and online platforms, a parking garage company may not immediately come to mind. However, digitalisation is a crucial part of Q-Park. The company aims to grow and attract more customers to their parking garages who also return more frequently. It achieved this by bringing together parking locations in one platform, including a seamlessly working payment solution, wherever you are.

Innovation is in Q-Park's DNA, Velthoven explains. "Parking is never the goal in itself. It is always subordinate to the journey you make and the destination. You want to go to the city or have a nice evening at the theatre." It is a part of the journey for which people are increasingly orienting themselves online. "Where do I park? Can I switch to public transport there? We want to facilitate that journey from door to door and play a role in the entire chain." There are many opportunities for Q-Park in this, according to Velthoven. Take the location in Hoofddorp, where many spots are consistently empty. But it is close to Schiphol, and a Connexxion bus stops directly at the door 24 hours a day. Offering a combined deal with a bus ticket to Schiphol proved to be the solution. "Compare us to an aeroplane. We want to optimise the occupancy of our garages. For an aeroplane, you can buy a ticket directly from the airline or through third parties on platforms." Another example: a theatre where you can book the parking ticket along with the ticket for a show. "The visitor knows where to park, saving search traffic in the city. Cities appreciate that. For us, it's convenient because we know exactly who to expect when and can distribute visitor flows well across our garages. Such collaborations are taking shape more and more, driven by technology."

"Parking is a low-interest product for users, so payment must be super easy. You create an account, link your payment method, and you can park immediately."

Christaan Kopitz, Sr. Business Development Manager at Mollie

Worry-Free Payment

For a platform for an organisation operating in seven countries, with 3,300 locations, more than just good ideas are needed. Payment, in particular, is a crucial point. "It must be super easy. You create an account, link your payment method, and you can park immediately." Q-Park turned to Mollie for the payment issue, which launched its payment solution 'Connect for Platforms' last year. This allows marketplace platforms to easily integrate payments, onboard sellers, and accept and process payments.

Christiaan Kopitz, Sr. Business Development Manager at Mollie, was closely involved in the development of the platform. It was essential to make a good match between Q-Park's wishes and the resources available to them as a payment service provider (PSP). "Parking through the Q-Park app is a recurring product, meaning money is deducted every time you park. This happens automatically through the approval the app user has given in advance. This allows the consumer to use this innovative parking service in all Q-Park garages." Whether you park in Eindhoven or Amsterdam, the Q-Park barrier opens automatically. And you no longer need to go to the payment machine to pay for your ticket. "It's important to make that process as easy as possible."

Developing Together

A platform like the one Q-Park envisioned was new for Kopitz and Mollie as well. "Our focus has always been on ecommerce, especially webshops. The question there is often simply: you want to sell products, and the payment must be easily arranged via iDeal or credit card. Q-Park had especially needed a knowledge partner because this is not just a solution any PSP can offer." The result is impressive, Velthoven of Q-Park proudly says. "We see the app as the heart of our service. In the future, we can add other services to it, such as paying for charging sessions at one of the thousand charging points we have at our locations. It's very nice when you can discuss such ideas with a partner like Mollie, to develop together. And when you can work together on a beautiful business case, you truly give meaning to the word partnership. We want more, and I sense that strongly at Mollie too."

Worry-Free Payment

For a platform for an organisation operating in seven countries, with 3,300 locations, more than just good ideas are needed. Payment, in particular, is a crucial point. "It must be super easy. You create an account, link your payment method, and you can park immediately." Q-Park turned to Mollie for the payment issue, which launched its payment solution 'Connect for Platforms' last year. This allows marketplace platforms to easily integrate payments, onboard sellers, and accept and process payments.

Christiaan Kopitz, Sr. Business Development Manager at Mollie, was closely involved in the development of the platform. It was essential to make a good match between Q-Park's wishes and the resources available to them as a payment service provider (PSP). "Parking through the Q-Park app is a recurring product, meaning money is deducted every time you park. This happens automatically through the approval the app user has given in advance. This allows the consumer to use this innovative parking service in all Q-Park garages." Whether you park in Eindhoven or Amsterdam, the Q-Park barrier opens automatically. And you no longer need to go to the payment machine to pay for your ticket. "It's important to make that process as easy as possible."

Developing Together

A platform like the one Q-Park envisioned was new for Kopitz and Mollie as well. "Our focus has always been on ecommerce, especially webshops. The question there is often simply: you want to sell products, and the payment must be easily arranged via iDeal or credit card. Q-Park had especially needed a knowledge partner because this is not just a solution any PSP can offer." The result is impressive, Velthoven of Q-Park proudly says. "We see the app as the heart of our service. In the future, we can add other services to it, such as paying for charging sessions at one of the thousand charging points we have at our locations. It's very nice when you can discuss such ideas with a partner like Mollie, to develop together. And when you can work together on a beautiful business case, you truly give meaning to the word partnership. We want more, and I sense that strongly at Mollie too."

Worry-Free Payment

For a platform for an organisation operating in seven countries, with 3,300 locations, more than just good ideas are needed. Payment, in particular, is a crucial point. "It must be super easy. You create an account, link your payment method, and you can park immediately." Q-Park turned to Mollie for the payment issue, which launched its payment solution 'Connect for Platforms' last year. This allows marketplace platforms to easily integrate payments, onboard sellers, and accept and process payments.

Christiaan Kopitz, Sr. Business Development Manager at Mollie, was closely involved in the development of the platform. It was essential to make a good match between Q-Park's wishes and the resources available to them as a payment service provider (PSP). "Parking through the Q-Park app is a recurring product, meaning money is deducted every time you park. This happens automatically through the approval the app user has given in advance. This allows the consumer to use this innovative parking service in all Q-Park garages." Whether you park in Eindhoven or Amsterdam, the Q-Park barrier opens automatically. And you no longer need to go to the payment machine to pay for your ticket. "It's important to make that process as easy as possible."

Developing Together

A platform like the one Q-Park envisioned was new for Kopitz and Mollie as well. "Our focus has always been on ecommerce, especially webshops. The question there is often simply: you want to sell products, and the payment must be easily arranged via iDeal or credit card. Q-Park had especially needed a knowledge partner because this is not just a solution any PSP can offer." The result is impressive, Velthoven of Q-Park proudly says. "We see the app as the heart of our service. In the future, we can add other services to it, such as paying for charging sessions at one of the thousand charging points we have at our locations. It's very nice when you can discuss such ideas with a partner like Mollie, to develop together. And when you can work together on a beautiful business case, you truly give meaning to the word partnership. We want more, and I sense that strongly at Mollie too."

Worry-Free Payment

For a platform for an organisation operating in seven countries, with 3,300 locations, more than just good ideas are needed. Payment, in particular, is a crucial point. "It must be super easy. You create an account, link your payment method, and you can park immediately." Q-Park turned to Mollie for the payment issue, which launched its payment solution 'Connect for Platforms' last year. This allows marketplace platforms to easily integrate payments, onboard sellers, and accept and process payments.

Christiaan Kopitz, Sr. Business Development Manager at Mollie, was closely involved in the development of the platform. It was essential to make a good match between Q-Park's wishes and the resources available to them as a payment service provider (PSP). "Parking through the Q-Park app is a recurring product, meaning money is deducted every time you park. This happens automatically through the approval the app user has given in advance. This allows the consumer to use this innovative parking service in all Q-Park garages." Whether you park in Eindhoven or Amsterdam, the Q-Park barrier opens automatically. And you no longer need to go to the payment machine to pay for your ticket. "It's important to make that process as easy as possible."

Developing Together

A platform like the one Q-Park envisioned was new for Kopitz and Mollie as well. "Our focus has always been on ecommerce, especially webshops. The question there is often simply: you want to sell products, and the payment must be easily arranged via iDeal or credit card. Q-Park had especially needed a knowledge partner because this is not just a solution any PSP can offer." The result is impressive, Velthoven of Q-Park proudly says. "We see the app as the heart of our service. In the future, we can add other services to it, such as paying for charging sessions at one of the thousand charging points we have at our locations. It's very nice when you can discuss such ideas with a partner like Mollie, to develop together. And when you can work together on a beautiful business case, you truly give meaning to the word partnership. We want more, and I sense that strongly at Mollie too."

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