The world's biggest retail firms have huge engineering teams. They invest massive amounts in software, partnerships, and analytics. They use state-of-the-art enterprise resource planning (ERP) and customer relationship management (CRM) systems. Their relationships with global and local logistics companies get them huge discounts.
We could go on.
If you’re an online retailer, you might feel disheartened reading this. You shouldn’t. Because software as a service (SaaS) is changing the game for online retailers: the tools are getting better; they integrate with other systems more seamlessly. But, most importantly, the commercial model has changed – tech that used to require a considerable capital outlay is now available to ‘rent’ for a tiny proportion of the previous cost.
As these tools are now available to almost anyone with a credit card, more modest-sized online retailers can use their agility to move faster – with comparable capabilities – than ecommerce’s biggest global players. That works even better when all this technology integrates to work together seamlessly.
The world's biggest retail firms have huge engineering teams. They invest massive amounts in software, partnerships, and analytics. They use state-of-the-art enterprise resource planning (ERP) and customer relationship management (CRM) systems. Their relationships with global and local logistics companies get them huge discounts.
We could go on.
If you’re an online retailer, you might feel disheartened reading this. You shouldn’t. Because software as a service (SaaS) is changing the game for online retailers: the tools are getting better; they integrate with other systems more seamlessly. But, most importantly, the commercial model has changed – tech that used to require a considerable capital outlay is now available to ‘rent’ for a tiny proportion of the previous cost.
As these tools are now available to almost anyone with a credit card, more modest-sized online retailers can use their agility to move faster – with comparable capabilities – than ecommerce’s biggest global players. That works even better when all this technology integrates to work together seamlessly.
The world's biggest retail firms have huge engineering teams. They invest massive amounts in software, partnerships, and analytics. They use state-of-the-art enterprise resource planning (ERP) and customer relationship management (CRM) systems. Their relationships with global and local logistics companies get them huge discounts.
We could go on.
If you’re an online retailer, you might feel disheartened reading this. You shouldn’t. Because software as a service (SaaS) is changing the game for online retailers: the tools are getting better; they integrate with other systems more seamlessly. But, most importantly, the commercial model has changed – tech that used to require a considerable capital outlay is now available to ‘rent’ for a tiny proportion of the previous cost.
As these tools are now available to almost anyone with a credit card, more modest-sized online retailers can use their agility to move faster – with comparable capabilities – than ecommerce’s biggest global players. That works even better when all this technology integrates to work together seamlessly.
The world's biggest retail firms have huge engineering teams. They invest massive amounts in software, partnerships, and analytics. They use state-of-the-art enterprise resource planning (ERP) and customer relationship management (CRM) systems. Their relationships with global and local logistics companies get them huge discounts.
We could go on.
If you’re an online retailer, you might feel disheartened reading this. You shouldn’t. Because software as a service (SaaS) is changing the game for online retailers: the tools are getting better; they integrate with other systems more seamlessly. But, most importantly, the commercial model has changed – tech that used to require a considerable capital outlay is now available to ‘rent’ for a tiny proportion of the previous cost.
As these tools are now available to almost anyone with a credit card, more modest-sized online retailers can use their agility to move faster – with comparable capabilities – than ecommerce’s biggest global players. That works even better when all this technology integrates to work together seamlessly.
