When companies have extracted (almost) everything possible from their product in their home country, they typically face two choices: introduce a new product or venture into foreign markets. The latter often involves looking at neighbouring countries, seemingly a safe choice, as there shouldn't be much difference between consumers in nearby nations, right?
We polled over 400 managers of Dutch companies on their preferred country for expansion. Predictably, Germany (20%) and Belgium (16%) topped the list. However, even when expanding to these countries, there are various considerations to take into account. This blog post provides insights into the three major pitfalls and how to avoid them when taking the leap across borders.
For a comprehensive guide on successfully expanding abroad, you don't have to wait until the end of the blog; you can get started right away: Download the Cross-border manual: the guide to successful international expansion.
When companies have extracted (almost) everything possible from their product in their home country, they typically face two choices: introduce a new product or venture into foreign markets. The latter often involves looking at neighbouring countries, seemingly a safe choice, as there shouldn't be much difference between consumers in nearby nations, right?
We polled over 400 managers of Dutch companies on their preferred country for expansion. Predictably, Germany (20%) and Belgium (16%) topped the list. However, even when expanding to these countries, there are various considerations to take into account. This blog post provides insights into the three major pitfalls and how to avoid them when taking the leap across borders.
For a comprehensive guide on successfully expanding abroad, you don't have to wait until the end of the blog; you can get started right away: Download the Cross-border manual: the guide to successful international expansion.
When companies have extracted (almost) everything possible from their product in their home country, they typically face two choices: introduce a new product or venture into foreign markets. The latter often involves looking at neighbouring countries, seemingly a safe choice, as there shouldn't be much difference between consumers in nearby nations, right?
We polled over 400 managers of Dutch companies on their preferred country for expansion. Predictably, Germany (20%) and Belgium (16%) topped the list. However, even when expanding to these countries, there are various considerations to take into account. This blog post provides insights into the three major pitfalls and how to avoid them when taking the leap across borders.
For a comprehensive guide on successfully expanding abroad, you don't have to wait until the end of the blog; you can get started right away: Download the Cross-border manual: the guide to successful international expansion.
When companies have extracted (almost) everything possible from their product in their home country, they typically face two choices: introduce a new product or venture into foreign markets. The latter often involves looking at neighbouring countries, seemingly a safe choice, as there shouldn't be much difference between consumers in nearby nations, right?
We polled over 400 managers of Dutch companies on their preferred country for expansion. Predictably, Germany (20%) and Belgium (16%) topped the list. However, even when expanding to these countries, there are various considerations to take into account. This blog post provides insights into the three major pitfalls and how to avoid them when taking the leap across borders.
For a comprehensive guide on successfully expanding abroad, you don't have to wait until the end of the blog; you can get started right away: Download the Cross-border manual: the guide to successful international expansion.