Accept payments

Online payments

Accept and manage online payments

In-person payments

Take payments with terminals and devices

Checkout

Offer a checkout optimised for conversion

Recurring payments

Collect recurring and subscription payments

Acceptance & Risk

Prevent fraud and optimise conversion

Embedded payments

Connect for platforms

Embed payments on your platform

Collect revenue

Payment links

Create, send and customise payment links

Invoicing

Crea

Grow your business

Capital

Get fast funding with flexible repayments

Partners

For Agencies

Learn about our Agency Partner Program

For SaaS and Ecommerce

Explore our SaaS and Ecommerce Partner Program

Technical resources

Developers portal

Discover developer resources and updates

Libraries

Integrate Mollie with ready-to-go libraries

Discord community

Join our developer community

Mollie API

Docs

Explore our API documentation and guides

Status

Check our current system status

Changelog

Read up on recent technical changes

About Mollie

Pricing

View our pricing

About us

Learn more about our story and values

News

Read the latest Mollie news

Careers

Come work for us - we're hiring!

Mollie content

Articles & guides

Discover content that can help your business

Success stories

See how we support our customers

Papers

Download our papers

Contact

For shoppers

Find out why Mollie is on your bank statement

For Mollie customers

Reach out to our customer support team

Contact sales

Discover how we can help your business

Growth

How the right online signage harnesses the spending power of American Express

How the right online signage harnesses the spending power of American Express

How the right online signage harnesses the spending power of American Express

How the right online signage harnesses the spending power of American Express

The right online signage can boost your sales and your relationship with your customers. Here’s why every online business should warmly welcome American Express Cardmembers.

The right online signage can boost your sales and your relationship with your customers. Here’s why every online business should warmly welcome American Express Cardmembers.

Industry-guides

Industry-guides

Industry-guides

May 9, 2022

It might seem like a small thing, but the right online signage can have a big impact on your sales and your relationship with your customers. With 91% of UK American Express® Cardmembers shopping online, here’s why every online business should warmly welcome American Express Cardmembers (1).

Online signage and digital assets which show your customers which cards you accept are details which can easily be overlooked. But if you make it clear to Amex Cardmembers that their Cards are welcome in your online store, having those assets on display could make a big difference to your conversion rates. Here’s how.

Image one for American Express article

It might seem like a small thing, but the right online signage can have a big impact on your sales and your relationship with your customers. With 91% of UK American Express® Cardmembers shopping online, here’s why every online business should warmly welcome American Express Cardmembers (1).

Online signage and digital assets which show your customers which cards you accept are details which can easily be overlooked. But if you make it clear to Amex Cardmembers that their Cards are welcome in your online store, having those assets on display could make a big difference to your conversion rates. Here’s how.

Image one for American Express article

It might seem like a small thing, but the right online signage can have a big impact on your sales and your relationship with your customers. With 91% of UK American Express® Cardmembers shopping online, here’s why every online business should warmly welcome American Express Cardmembers (1).

Online signage and digital assets which show your customers which cards you accept are details which can easily be overlooked. But if you make it clear to Amex Cardmembers that their Cards are welcome in your online store, having those assets on display could make a big difference to your conversion rates. Here’s how.

Image one for American Express article

It might seem like a small thing, but the right online signage can have a big impact on your sales and your relationship with your customers. With 91% of UK American Express® Cardmembers shopping online, here’s why every online business should warmly welcome American Express Cardmembers (1).

Online signage and digital assets which show your customers which cards you accept are details which can easily be overlooked. But if you make it clear to Amex Cardmembers that their Cards are welcome in your online store, having those assets on display could make a big difference to your conversion rates. Here’s how.

Image one for American Express article

American Express’s online signage builds trust and confidence

American Express® Cards are incentive driven, offering membership rewards and cashback, so Cardmembers are always looking for places to use their Card. In fact, 72% of UK Amex Cardmembers report that before making a retail purchase, they look for signs or logos that indicate if the merchant accepts American Express (2). So even before customers walk into a bricks-and-mortar store, they’re likely to cast a quick glance at the door or window to see if they take American Express. It’s the same when your Amex customers are shopping with you online. Let them know, using clear icons and web banners, that you are an approved Amex merchant, so they can shop with confidence right from the start. Plus, it’s easy to tweak your webpage design to integrate online signage across the whole customer journey, including checkout, to ensure a consistent user experience. Watch the Mollie Checkout demo to find out how.

Get started with a range of free digital assets.

Free range of digital assets for AEXP

American Express® Cards are incentive driven, offering membership rewards and cashback, so Cardmembers are always looking for places to use their Card. In fact, 72% of UK Amex Cardmembers report that before making a retail purchase, they look for signs or logos that indicate if the merchant accepts American Express (2). So even before customers walk into a bricks-and-mortar store, they’re likely to cast a quick glance at the door or window to see if they take American Express. It’s the same when your Amex customers are shopping with you online. Let them know, using clear icons and web banners, that you are an approved Amex merchant, so they can shop with confidence right from the start. Plus, it’s easy to tweak your webpage design to integrate online signage across the whole customer journey, including checkout, to ensure a consistent user experience. Watch the Mollie Checkout demo to find out how.

Get started with a range of free digital assets.

Free range of digital assets for AEXP

American Express® Cards are incentive driven, offering membership rewards and cashback, so Cardmembers are always looking for places to use their Card. In fact, 72% of UK Amex Cardmembers report that before making a retail purchase, they look for signs or logos that indicate if the merchant accepts American Express (2). So even before customers walk into a bricks-and-mortar store, they’re likely to cast a quick glance at the door or window to see if they take American Express. It’s the same when your Amex customers are shopping with you online. Let them know, using clear icons and web banners, that you are an approved Amex merchant, so they can shop with confidence right from the start. Plus, it’s easy to tweak your webpage design to integrate online signage across the whole customer journey, including checkout, to ensure a consistent user experience. Watch the Mollie Checkout demo to find out how.

Get started with a range of free digital assets.

Free range of digital assets for AEXP

American Express® Cards are incentive driven, offering membership rewards and cashback, so Cardmembers are always looking for places to use their Card. In fact, 72% of UK Amex Cardmembers report that before making a retail purchase, they look for signs or logos that indicate if the merchant accepts American Express (2). So even before customers walk into a bricks-and-mortar store, they’re likely to cast a quick glance at the door or window to see if they take American Express. It’s the same when your Amex customers are shopping with you online. Let them know, using clear icons and web banners, that you are an approved Amex merchant, so they can shop with confidence right from the start. Plus, it’s easy to tweak your webpage design to integrate online signage across the whole customer journey, including checkout, to ensure a consistent user experience. Watch the Mollie Checkout demo to find out how.

Get started with a range of free digital assets.

Free range of digital assets for AEXP

Online signage drives incremental sales

American Express UK Cardmember’s spend on average, 3.9x more annually compared to the average UK credit and charge card (3). So, using American Express signage is not just important for the Cardmember to feel welcome. It’s an incredibly powerful tool for you, too, enabling you to capitalise on Amex’s high-spending customer base.

Second AEXP image

American Express UK Cardmember’s spend on average, 3.9x more annually compared to the average UK credit and charge card (3). So, using American Express signage is not just important for the Cardmember to feel welcome. It’s an incredibly powerful tool for you, too, enabling you to capitalise on Amex’s high-spending customer base.

Second AEXP image

American Express UK Cardmember’s spend on average, 3.9x more annually compared to the average UK credit and charge card (3). So, using American Express signage is not just important for the Cardmember to feel welcome. It’s an incredibly powerful tool for you, too, enabling you to capitalise on Amex’s high-spending customer base.

Second AEXP image

American Express UK Cardmember’s spend on average, 3.9x more annually compared to the average UK credit and charge card (3). So, using American Express signage is not just important for the Cardmember to feel welcome. It’s an incredibly powerful tool for you, too, enabling you to capitalise on Amex’s high-spending customer base.

Second AEXP image

It helps you secure repeat business

A recent survey found that 88% of UK American Express Cardmembers report that American Express is their payment method of choice to pay for all purchases (4). If your customer has a good experience, has been well signposted and feels confident shopping with you, they are more likely to shop with you again. It’s a lot more expensive to generate new customers than it is to get repeat business.

A recent survey found that 88% of UK American Express Cardmembers report that American Express is their payment method of choice to pay for all purchases (4). If your customer has a good experience, has been well signposted and feels confident shopping with you, they are more likely to shop with you again. It’s a lot more expensive to generate new customers than it is to get repeat business.

A recent survey found that 88% of UK American Express Cardmembers report that American Express is their payment method of choice to pay for all purchases (4). If your customer has a good experience, has been well signposted and feels confident shopping with you, they are more likely to shop with you again. It’s a lot more expensive to generate new customers than it is to get repeat business.

A recent survey found that 88% of UK American Express Cardmembers report that American Express is their payment method of choice to pay for all purchases (4). If your customer has a good experience, has been well signposted and feels confident shopping with you, they are more likely to shop with you again. It’s a lot more expensive to generate new customers than it is to get repeat business.

It helps to reassure customers

Your online signage can promote a secure customer experience. SafeKey, provides customers with an additional layer of security, when they shop online. Displaying American Express’s Safekey logo enables them to shop with confidence knowing the transaction is secure. Additionally, on average, ~85% transactions decisioned using SafeKey 2.0 do not require a challenge at checkout, thereby reducing friction for most transactions (5).

Your online signage can promote a secure customer experience. SafeKey, provides customers with an additional layer of security, when they shop online. Displaying American Express’s Safekey logo enables them to shop with confidence knowing the transaction is secure. Additionally, on average, ~85% transactions decisioned using SafeKey 2.0 do not require a challenge at checkout, thereby reducing friction for most transactions (5).

Your online signage can promote a secure customer experience. SafeKey, provides customers with an additional layer of security, when they shop online. Displaying American Express’s Safekey logo enables them to shop with confidence knowing the transaction is secure. Additionally, on average, ~85% transactions decisioned using SafeKey 2.0 do not require a challenge at checkout, thereby reducing friction for most transactions (5).

Your online signage can promote a secure customer experience. SafeKey, provides customers with an additional layer of security, when they shop online. Displaying American Express’s Safekey logo enables them to shop with confidence knowing the transaction is secure. Additionally, on average, ~85% transactions decisioned using SafeKey 2.0 do not require a challenge at checkout, thereby reducing friction for most transactions (5).

Attract new customers by accepting American Express

More and more businesses both big and small are discovering the power of American Express. Once you accept it, your business will be promoted to thousands of customers.

—

Sources:

1. American Express internal data, 2021

2. American Express internal data, 2021

3. American Express internal data for United Kingdom cardmembers spending across Europe compared to GlobalData Payment Card Analytics for transactions with domestic cards at terminals in the country and outside the country, including at physical terminals and initiated remotely

4. Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported they do not have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior 6 months to the survey.

5. Based on internal American Express proprietary data, May – November 2021.

More and more businesses both big and small are discovering the power of American Express. Once you accept it, your business will be promoted to thousands of customers.

—

Sources:

1. American Express internal data, 2021

2. American Express internal data, 2021

3. American Express internal data for United Kingdom cardmembers spending across Europe compared to GlobalData Payment Card Analytics for transactions with domestic cards at terminals in the country and outside the country, including at physical terminals and initiated remotely

4. Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported they do not have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior 6 months to the survey.

5. Based on internal American Express proprietary data, May – November 2021.

More and more businesses both big and small are discovering the power of American Express. Once you accept it, your business will be promoted to thousands of customers.

—

Sources:

1. American Express internal data, 2021

2. American Express internal data, 2021

3. American Express internal data for United Kingdom cardmembers spending across Europe compared to GlobalData Payment Card Analytics for transactions with domestic cards at terminals in the country and outside the country, including at physical terminals and initiated remotely

4. Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported they do not have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior 6 months to the survey.

5. Based on internal American Express proprietary data, May – November 2021.

More and more businesses both big and small are discovering the power of American Express. Once you accept it, your business will be promoted to thousands of customers.

—

Sources:

1. American Express internal data, 2021

2. American Express internal data, 2021

3. American Express internal data for United Kingdom cardmembers spending across Europe compared to GlobalData Payment Card Analytics for transactions with domestic cards at terminals in the country and outside the country, including at physical terminals and initiated remotely

4. Source: American Express® commissioned internet panel survey conducted in February 2022 – March 2022 based on retail purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express® Card and that they used that card to make retail purchases in the prior 6 months. Definition of Non-Card Members: Respondents who reported they do not have an American Express Card and used Visa, MasterCard, debit cards, cash, direct transfer, or payment services to make retail purchases in the prior 6 months to the survey.

5. Based on internal American Express proprietary data, May – November 2021.

Stay up to date

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Stay up to date

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Connect every payment. Upgrade every part of your business.

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Stay up to date

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Form fields
Form fields
Form fields

Table of contents

Table of contents

Table of contents

American Express’s online signage builds trust and confidence

Online signage drives incremental sales

It helps you secure repeat business

It helps to reassure customers

Attract new customers by accepting American Express

More updates

View all

View all

View all

A guide to PSD3 for platforms and marketplaces

Discover how the proposed PSD3 regulations in Europe will affect platforms and marketplaces.

Jul 24, 2024

What is PSD3? Everything you need to know

Read our comprehensive PSD3 guide to see how the proposed new EU directive will impact businesses, consumers, platforms, and payment service providers.

Jul 2, 2024

How to drive fashion ecommerce success in Germany

Our partner Creativestyle took a close look at Germany's top 20 online fashion retailers to understand user experience across all stages of the customer journey.

Mar 26, 2024

A guide to PSD3 for platforms and marketplaces

Discover how the proposed PSD3 regulations in Europe will affect platforms and marketplaces.

Jul 24, 2024

What is PSD3? Everything you need to know

Read our comprehensive PSD3 guide to see how the proposed new EU directive will impact businesses, consumers, platforms, and payment service providers.

Jul 2, 2024

How to drive fashion ecommerce success in Germany

Our partner Creativestyle took a close look at Germany's top 20 online fashion retailers to understand user experience across all stages of the customer journey.

Mar 26, 2024

MollieGrowthHow the right online signage harnesses the spending power of American Express
MollieGrowthHow the right online signage harnesses the spending power of American Express