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Growth

Optimise your customer journey with tips from Parfumado, SNURK and XXL Nutrition

Optimise your customer journey with tips from Parfumado, SNURK and XXL Nutrition

Optimise your customer journey with tips from Parfumado, SNURK and XXL Nutrition

Optimise your customer journey with tips from Parfumado, SNURK and XXL Nutrition

Learn from Parfumado, SNURK and XXL Nutrition how to optimise your webshop's customer journey and turn shoppers into ambassadors for your brand.

Learn from Parfumado, SNURK and XXL Nutrition how to optimise your webshop's customer journey and turn shoppers into ambassadors for your brand.

Mollie-guides

Mollie-guides

Mollie-guides

Jul 31, 2023

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you collected over the years to optimise the different phases of the customer journey?

We put these (and many other) questions to Parfumado, SNURK and XXL Nutrition. Together, we delved into the journey their customers take: from the moment they first come into contact with the brand to the phase in which they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you collected over the years to optimise the different phases of the customer journey?

We put these (and many other) questions to Parfumado, SNURK and XXL Nutrition. Together, we delved into the journey their customers take: from the moment they first come into contact with the brand to the phase in which they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you collected over the years to optimise the different phases of the customer journey?

We put these (and many other) questions to Parfumado, SNURK and XXL Nutrition. Together, we delved into the journey their customers take: from the moment they first come into contact with the brand to the phase in which they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you collected over the years to optimise the different phases of the customer journey?

We put these (and many other) questions to Parfumado, SNURK and XXL Nutrition. Together, we delved into the journey their customers take: from the moment they first come into contact with the brand to the phase in which they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

Parfumado: 'How the Netflix of the perfume world sparked a revolution'

Parfumado is an online discovery platform for branded perfumes. Using a subscription formula, it lets customers experience and discover different perfumes.

Co-founder Martijn van Rooy shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Offer a solution to an existing problem and make sure you are unique.

  • Create an oil slick effect by leveraging recommendations from existing customers to attract new customers. 

  • Engage all possible tools to collect data and make highly targeted, personalised suggestions.

Parfumado is an online discovery platform for branded perfumes. Using a subscription formula, it lets customers experience and discover different perfumes.

Co-founder Martijn van Rooy shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Offer a solution to an existing problem and make sure you are unique.

  • Create an oil slick effect by leveraging recommendations from existing customers to attract new customers. 

  • Engage all possible tools to collect data and make highly targeted, personalised suggestions.

Parfumado is an online discovery platform for branded perfumes. Using a subscription formula, it lets customers experience and discover different perfumes.

Co-founder Martijn van Rooy shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Offer a solution to an existing problem and make sure you are unique.

  • Create an oil slick effect by leveraging recommendations from existing customers to attract new customers. 

  • Engage all possible tools to collect data and make highly targeted, personalised suggestions.

Parfumado is an online discovery platform for branded perfumes. Using a subscription formula, it lets customers experience and discover different perfumes.

Co-founder Martijn van Rooy shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Offer a solution to an existing problem and make sure you are unique.

  • Create an oil slick effect by leveraging recommendations from existing customers to attract new customers. 

  • Engage all possible tools to collect data and make highly targeted, personalised suggestions.

SNURK: 'From charity project to thriving webshop'

SNURK sells bedding and clothing for women, men, children and babies with original, digital photo prints. 

Founder Peggy van Neer shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Invest in a good navigation structure for your webshop. This will contribute to a positive user experience and ultimately to more sales.

  • Highlight your USPs, your Google review score and authentic customer reviews.

  • Abandoned shopping baskets? Remind shoppers with a nice e-mail message that there is another item in their shopping basket. Consumers see this as a service these days.

SNURK sells bedding and clothing for women, men, children and babies with original, digital photo prints. 

Founder Peggy van Neer shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Invest in a good navigation structure for your webshop. This will contribute to a positive user experience and ultimately to more sales.

  • Highlight your USPs, your Google review score and authentic customer reviews.

  • Abandoned shopping baskets? Remind shoppers with a nice e-mail message that there is another item in their shopping basket. Consumers see this as a service these days.

SNURK sells bedding and clothing for women, men, children and babies with original, digital photo prints. 

Founder Peggy van Neer shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Invest in a good navigation structure for your webshop. This will contribute to a positive user experience and ultimately to more sales.

  • Highlight your USPs, your Google review score and authentic customer reviews.

  • Abandoned shopping baskets? Remind shoppers with a nice e-mail message that there is another item in their shopping basket. Consumers see this as a service these days.

SNURK sells bedding and clothing for women, men, children and babies with original, digital photo prints. 

Founder Peggy van Neer shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Invest in a good navigation structure for your webshop. This will contribute to a positive user experience and ultimately to more sales.

  • Highlight your USPs, your Google review score and authentic customer reviews.

  • Abandoned shopping baskets? Remind shoppers with a nice e-mail message that there is another item in their shopping basket. Consumers see this as a service these days.

XXL Nutrition: 'The biggest in sports nutrition is in top shape'

XXL Nutrition is a webshop offering sports nutrition and all kinds of supplements. 

General manager Guus van Nunen shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Highlight your knowledge and expertise by giving away valuable information for free.

  • Avoid choice stress. Guide shoppers to quickly find the right product by spotlighting bestsellers, adding labels (e.g. 'the choice of') or offering choice aids. 

  • Do you see visitors dropping out? Experiment with A/B testing to optimise your page and increase conversion. It's sometimes in very small details. Frequent testing is the message.

XXL Nutrition is a webshop offering sports nutrition and all kinds of supplements. 

General manager Guus van Nunen shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Highlight your knowledge and expertise by giving away valuable information for free.

  • Avoid choice stress. Guide shoppers to quickly find the right product by spotlighting bestsellers, adding labels (e.g. 'the choice of') or offering choice aids. 

  • Do you see visitors dropping out? Experiment with A/B testing to optimise your page and increase conversion. It's sometimes in very small details. Frequent testing is the message.

XXL Nutrition is a webshop offering sports nutrition and all kinds of supplements. 

General manager Guus van Nunen shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Highlight your knowledge and expertise by giving away valuable information for free.

  • Avoid choice stress. Guide shoppers to quickly find the right product by spotlighting bestsellers, adding labels (e.g. 'the choice of') or offering choice aids. 

  • Do you see visitors dropping out? Experiment with A/B testing to optimise your page and increase conversion. It's sometimes in very small details. Frequent testing is the message.

XXL Nutrition is a webshop offering sports nutrition and all kinds of supplements. 

General manager Guus van Nunen shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Highlight your knowledge and expertise by giving away valuable information for free.

  • Avoid choice stress. Guide shoppers to quickly find the right product by spotlighting bestsellers, adding labels (e.g. 'the choice of') or offering choice aids. 

  • Do you see visitors dropping out? Experiment with A/B testing to optimise your page and increase conversion. It's sometimes in very small details. Frequent testing is the message.

Want to know more?

Wondering what tricks Parfumado, SNURK and XXL Nutrition are using to optimise the other phases of the customer journey? In our extensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you will discover:

  • How to easily collect valuable data to make personalised suggestions;

  • How recommendations from existing customers can create an oil slick effect;

  • How to use simple tricks to prevent consumers from dropping out during the customer journey;

  • How to create a user-friendly navigation structure;

  • How A/B testing can increase your conversion rate by over 3%; 

  • And much more.

Read the full paper by clicking on the photo below and boost your webshop's conversion rate right away!

Others are also interested in

Others are also interested in tips about optimizing your customer journey from: Just Russel, Mamzel and Duvel. Click on the image below to read the the Belgian whitepaper.

Wondering what tricks Parfumado, SNURK and XXL Nutrition are using to optimise the other phases of the customer journey? In our extensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you will discover:

  • How to easily collect valuable data to make personalised suggestions;

  • How recommendations from existing customers can create an oil slick effect;

  • How to use simple tricks to prevent consumers from dropping out during the customer journey;

  • How to create a user-friendly navigation structure;

  • How A/B testing can increase your conversion rate by over 3%; 

  • And much more.

Read the full paper by clicking on the photo below and boost your webshop's conversion rate right away!

Others are also interested in

Others are also interested in tips about optimizing your customer journey from: Just Russel, Mamzel and Duvel. Click on the image below to read the the Belgian whitepaper.

Wondering what tricks Parfumado, SNURK and XXL Nutrition are using to optimise the other phases of the customer journey? In our extensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you will discover:

  • How to easily collect valuable data to make personalised suggestions;

  • How recommendations from existing customers can create an oil slick effect;

  • How to use simple tricks to prevent consumers from dropping out during the customer journey;

  • How to create a user-friendly navigation structure;

  • How A/B testing can increase your conversion rate by over 3%; 

  • And much more.

Read the full paper by clicking on the photo below and boost your webshop's conversion rate right away!

Others are also interested in

Others are also interested in tips about optimizing your customer journey from: Just Russel, Mamzel and Duvel. Click on the image below to read the the Belgian whitepaper.

Wondering what tricks Parfumado, SNURK and XXL Nutrition are using to optimise the other phases of the customer journey? In our extensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you will discover:

  • How to easily collect valuable data to make personalised suggestions;

  • How recommendations from existing customers can create an oil slick effect;

  • How to use simple tricks to prevent consumers from dropping out during the customer journey;

  • How to create a user-friendly navigation structure;

  • How A/B testing can increase your conversion rate by over 3%; 

  • And much more.

Read the full paper by clicking on the photo below and boost your webshop's conversion rate right away!

Others are also interested in

Others are also interested in tips about optimizing your customer journey from: Just Russel, Mamzel and Duvel. Click on the image below to read the the Belgian whitepaper.

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Table of contents

Table of contents

Table of contents

Parfumado: 'How the Netflix of the perfume world sparked a revolution'

SNURK: 'From charity project to thriving webshop'

XXL Nutrition: 'The biggest in sports nutrition is in top shape'

Want to know more?

More updates

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MollieGrowthOptimise your customer journey with tips from Parfumado, SNURK and XXL Nutrition
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