If one looks back at humankind’s history, many events mark a clear ‘before and after’ demarcation in human civilisation. And today, the COVID-19 pandemic is a similar pivotal moment!

Undeniably, the societal and economic implications that the current pandemic has brought forth will last for decades. Take people’s shopping behaviour, for example. At the start of the pandemic, the global population resorted to e-commerce to survive through the periods of lockdown. Now, even though many countries have relaxed their lockdown norms, people are still opting for online shopping to maintain social distancing and curb the risk of a new viral outbreak.

A telltale sign of this drastic change is the triple-digit order and revenue growth the online retail industry is witnessing today. Subsequently, the e-commerce sector is investing significantly in improving customer experiences as the pandemic is creating and reinforcing new online buying behaviours and habits. And just as the latest approaches to personalising web content, along with offers, pricing, and promotions, are adapting to each customers’ unique preferences and buying history, online payment processing must also do the same. The challenge for the sellers, at this point, is to ensure a hassle-free and safe online payment process, considering many consumers are choosing pre-paid delivery to avoid physical monetary exchange for reducing the chances of contracting the virus. Helping retailers of all sizes overcome this hurdle and strengthen their online businesses is Mollie—one of the pioneers in the payment industry and one of Europe’s fastest-growing fintech companies.