According to the 2022 Global Payments Report by Worldpay, cards – after digital wallets – are the most widely used payment method in global ecommerce. To boost your conversion rate, it's crucial to allow customers to pay with cards in your online store.
But what advantages do the new Debit Mastercard and Visa Debit offer your business? Let's delve into the benefits:
Advanced Security
Maestro debit cards are unsuitable for ecommerce transactions due to the lack of a standard card number and specific security features crucial for online fraud prevention. However, Visa Debit employs advanced technologies like Visa Secure to secure personal data and transactions, providing protection against fraud.
Debit Mastercard encompasses all the security features of other Mastercard cards. With card details and two-step verification, shoppers can securely and swiftly complete transactions. In a digital environment, Debit Mastercard ensures online payments are as safe as in a physical store.
Wider Acceptance
The phasing out of Maestro will lead to more consumers wanting to pay with Debit Mastercard and Visa Debit. As an ecommerce business, it becomes crucial to be able to receive payments with these new debit cards. With networks of around 80 million and 70 million points of sale, Mastercard and Visa are accepted in more places than Maestro, which is valid at approximately 15 million points of sale.
An added benefit: by offering the new debit cards as a payment method, you reach a broader audience. Foreign customers and online shoppers can easily make purchases in your physical store or webshop. This minimises the chance of missing out on a sale because you don't offer the right payment method.
User-Friendly Experience
Paying with cards is straightforward, even online. All your customers need to do is enter their card details and authorise the payment.
With Debit Mastercard and Visa Debit, cardholders can save their card details, making future payments even quicker and more straightforward.
Reliable Trust
Consumers consider cards a reliable payment method. Card companies and payment providers adhere to strict guidelines and procedures to protect businesses and customers during transactions. Consumers know that their financial data is secure when paying online with cards. This trust can help you build a customer base, leading to more loyal customers and repeat purchases.
By accepting cards through a payment provider like Mollie, you also benefit from advanced fraud detection and security tools, including screenings, risk assessments, and dynamic verification with 3D Secure.