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The French and the sales in 2024: 59% will not be taking part

The French and the sales in 2024: 59% will not be taking part

The French and the sales in 2024: 59% will not be taking part

The French and the sales in 2024: 59% will not be taking part

Mollie unveils its first report on the intentions of the French during upcoming sales. Conducted by OpinionWay, it highlights, the impact of inflation on French people's habits.

Mollie unveils its first report on the intentions of the French during upcoming sales. Conducted by OpinionWay, it highlights, the impact of inflation on French people's habits.

Company-updates

Company-updates

Company-updates

Jun 19, 2024

  • Despite inflation, four out of ten French people are planning to do the sales this year.

  • Renewing your wardrobe with familiar brands: the French's priority for this year's sales

  • The average French budget has fallen by 15% compared to 2023.

On the eve of the 2024 summer sales, Mollie, one of Europe's fastest-growing financial services providers, unveils its first report on the intentions of the French. Conducted by research firm OpinionWay for Mollie, the "The French and the sales" survey highlights, among other things, the impact of inflation on French people's shopping habits.

  • Despite inflation, four out of ten French people are planning to do the sales this year.

  • Renewing your wardrobe with familiar brands: the French's priority for this year's sales

  • The average French budget has fallen by 15% compared to 2023.

On the eve of the 2024 summer sales, Mollie, one of Europe's fastest-growing financial services providers, unveils its first report on the intentions of the French. Conducted by research firm OpinionWay for Mollie, the "The French and the sales" survey highlights, among other things, the impact of inflation on French people's shopping habits.

  • Despite inflation, four out of ten French people are planning to do the sales this year.

  • Renewing your wardrobe with familiar brands: the French's priority for this year's sales

  • The average French budget has fallen by 15% compared to 2023.

On the eve of the 2024 summer sales, Mollie, one of Europe's fastest-growing financial services providers, unveils its first report on the intentions of the French. Conducted by research firm OpinionWay for Mollie, the "The French and the sales" survey highlights, among other things, the impact of inflation on French people's shopping habits.

  • Despite inflation, four out of ten French people are planning to do the sales this year.

  • Renewing your wardrobe with familiar brands: the French's priority for this year's sales

  • The average French budget has fallen by 15% compared to 2023.

On the eve of the 2024 summer sales, Mollie, one of Europe's fastest-growing financial services providers, unveils its first report on the intentions of the French. Conducted by research firm OpinionWay for Mollie, the "The French and the sales" survey highlights, among other things, the impact of inflation on French people's shopping habits.

More than half of French people are losing interest in sales

While inflation seems to have stabilised in recent months, more than half of French people say they have no intention of going to the sales this year. One in five see no point in going to the sales (20%), and the same proportion consider that there are already enough attractive promotions throughout the year (20%). Finally, 19% feel that they cannot take advantage of the sales because of a lack of financial means.

Households with incomes of less than €2,000 a month put the financial reason first (30%), while those with incomes of €2,000 or more put lack of interest first (23%)

While inflation seems to have stabilised in recent months, more than half of French people say they have no intention of going to the sales this year. One in five see no point in going to the sales (20%), and the same proportion consider that there are already enough attractive promotions throughout the year (20%). Finally, 19% feel that they cannot take advantage of the sales because of a lack of financial means.

Households with incomes of less than €2,000 a month put the financial reason first (30%), while those with incomes of €2,000 or more put lack of interest first (23%)

While inflation seems to have stabilised in recent months, more than half of French people say they have no intention of going to the sales this year. One in five see no point in going to the sales (20%), and the same proportion consider that there are already enough attractive promotions throughout the year (20%). Finally, 19% feel that they cannot take advantage of the sales because of a lack of financial means.

Households with incomes of less than €2,000 a month put the financial reason first (30%), while those with incomes of €2,000 or more put lack of interest first (23%)

While inflation seems to have stabilised in recent months, more than half of French people say they have no intention of going to the sales this year. One in five see no point in going to the sales (20%), and the same proportion consider that there are already enough attractive promotions throughout the year (20%). Finally, 19% feel that they cannot take advantage of the sales because of a lack of financial means.

Households with incomes of less than €2,000 a month put the financial reason first (30%), while those with incomes of €2,000 or more put lack of interest first (23%)

Who will be there?

The June sales are still a must for 4 out of 10 French people, whether by choice (27%) or necessity (13%), in order to get the best deals. This year, the under-50s will be taking greater advantage of this time of year to make their purchases (48% compared with 32% of the over-50s). Families with at least one child under the age of 18 in the household are also more likely to want to go to the sales (51% compared to 35% of households without children).

Residents of south-west France (43%) are the most likely to take advantage of the period, while those in the north-east are more cautious.

The June sales are still a must for 4 out of 10 French people, whether by choice (27%) or necessity (13%), in order to get the best deals. This year, the under-50s will be taking greater advantage of this time of year to make their purchases (48% compared with 32% of the over-50s). Families with at least one child under the age of 18 in the household are also more likely to want to go to the sales (51% compared to 35% of households without children).

Residents of south-west France (43%) are the most likely to take advantage of the period, while those in the north-east are more cautious.

The June sales are still a must for 4 out of 10 French people, whether by choice (27%) or necessity (13%), in order to get the best deals. This year, the under-50s will be taking greater advantage of this time of year to make their purchases (48% compared with 32% of the over-50s). Families with at least one child under the age of 18 in the household are also more likely to want to go to the sales (51% compared to 35% of households without children).

Residents of south-west France (43%) are the most likely to take advantage of the period, while those in the north-east are more cautious.

The June sales are still a must for 4 out of 10 French people, whether by choice (27%) or necessity (13%), in order to get the best deals. This year, the under-50s will be taking greater advantage of this time of year to make their purchases (48% compared with 32% of the over-50s). Families with at least one child under the age of 18 in the household are also more likely to want to go to the sales (51% compared to 35% of households without children).

Residents of south-west France (43%) are the most likely to take advantage of the period, while those in the north-east are more cautious.

The French are planning an average budget of €307.

Their budget envelope is substantial, with almost one in two people planning to spend €200 or more at this time of year (46%). A further 37% plan to spend between €100 and €199, and 14% less than €100. While intentions are balanced between male and female buyers, the average budget envisaged by men is €50 higher than that of women.

Finally, young people are generally bigger spenders during this period: last year, 18 - 24 year-olds alone spent an average of €1,048. This year, they are likely to spend more reasonably, but still more than others. The under-35s are planning to spend an average of €378 (up €71 on the overall average). Finally, residents of Ile-de-France have a larger budget than those in other regions, with an average planned expenditure of €494 (compared with €262 for residents of other regions).

Their budget envelope is substantial, with almost one in two people planning to spend €200 or more at this time of year (46%). A further 37% plan to spend between €100 and €199, and 14% less than €100. While intentions are balanced between male and female buyers, the average budget envisaged by men is €50 higher than that of women.

Finally, young people are generally bigger spenders during this period: last year, 18 - 24 year-olds alone spent an average of €1,048. This year, they are likely to spend more reasonably, but still more than others. The under-35s are planning to spend an average of €378 (up €71 on the overall average). Finally, residents of Ile-de-France have a larger budget than those in other regions, with an average planned expenditure of €494 (compared with €262 for residents of other regions).

Their budget envelope is substantial, with almost one in two people planning to spend €200 or more at this time of year (46%). A further 37% plan to spend between €100 and €199, and 14% less than €100. While intentions are balanced between male and female buyers, the average budget envisaged by men is €50 higher than that of women.

Finally, young people are generally bigger spenders during this period: last year, 18 - 24 year-olds alone spent an average of €1,048. This year, they are likely to spend more reasonably, but still more than others. The under-35s are planning to spend an average of €378 (up €71 on the overall average). Finally, residents of Ile-de-France have a larger budget than those in other regions, with an average planned expenditure of €494 (compared with €262 for residents of other regions).

Their budget envelope is substantial, with almost one in two people planning to spend €200 or more at this time of year (46%). A further 37% plan to spend between €100 and €199, and 14% less than €100. While intentions are balanced between male and female buyers, the average budget envisaged by men is €50 higher than that of women.

Finally, young people are generally bigger spenders during this period: last year, 18 - 24 year-olds alone spent an average of €1,048. This year, they are likely to spend more reasonably, but still more than others. The under-35s are planning to spend an average of €378 (up €71 on the overall average). Finally, residents of Ile-de-France have a larger budget than those in other regions, with an average planned expenditure of €494 (compared with €262 for residents of other regions).

Renewing your wardrobe with familiar brands: the French's priority for this year's sales

Clothing is the favourite type of purchase for French people planning to go to the sales this year (68%), and more specifically one in two people will be buying clothes as a priority for the occasion (49%). The sales are also an opportunity to buy children's equipment (clothes, toys) (28%). As well as wardrobe, the French also plan to invest in household appliances (27%), leisure items (20%) and home decoration (20%).

During the sales, the majority of French shoppers (82%) go to stores they already frequent. The exception is the under-35s, who are more likely to turn to retailers they usually find too expensive (27% compared to 17% of those aged 35 and over) or to other retailers (22% compared to 14%).

Clothing is the favourite type of purchase for French people planning to go to the sales this year (68%), and more specifically one in two people will be buying clothes as a priority for the occasion (49%). The sales are also an opportunity to buy children's equipment (clothes, toys) (28%). As well as wardrobe, the French also plan to invest in household appliances (27%), leisure items (20%) and home decoration (20%).

During the sales, the majority of French shoppers (82%) go to stores they already frequent. The exception is the under-35s, who are more likely to turn to retailers they usually find too expensive (27% compared to 17% of those aged 35 and over) or to other retailers (22% compared to 14%).

Clothing is the favourite type of purchase for French people planning to go to the sales this year (68%), and more specifically one in two people will be buying clothes as a priority for the occasion (49%). The sales are also an opportunity to buy children's equipment (clothes, toys) (28%). As well as wardrobe, the French also plan to invest in household appliances (27%), leisure items (20%) and home decoration (20%).

During the sales, the majority of French shoppers (82%) go to stores they already frequent. The exception is the under-35s, who are more likely to turn to retailers they usually find too expensive (27% compared to 17% of those aged 35 and over) or to other retailers (22% compared to 14%).

Clothing is the favourite type of purchase for French people planning to go to the sales this year (68%), and more specifically one in two people will be buying clothes as a priority for the occasion (49%). The sales are also an opportunity to buy children's equipment (clothes, toys) (28%). As well as wardrobe, the French also plan to invest in household appliances (27%), leisure items (20%) and home decoration (20%).

During the sales, the majority of French shoppers (82%) go to stores they already frequent. The exception is the under-35s, who are more likely to turn to retailers they usually find too expensive (27% compared to 17% of those aged 35 and over) or to other retailers (22% compared to 14%).

Physical stores are still popular

One in two French people prefers to shop in-store. However, the Mollie study points to a divide between the under-35s and the over-50s. The former make more use of online shopping (32% compared with 20% of those aged 35 and over). The latter mainly go to physical points of sale (58% compared to 47% of the under-50s).

Of those intending to go to the sales, 49% say they will only shop in-store. However, for 51% of them, online shopping is envisaged, whether exclusively (22%) or omnichannel (29%).

"This study sheds light on the practices of the French in the run-up to the sales. It gives us a better understanding of consumer expectations in the run-up to the crucial summer sales period. To maximise their sales, more and more SMEs are opting for a multi- or even omni-channel approach. At Mollie, we are committed to supporting them by offering turnkey online payment solutions and providing the best possible experience for their customers," explains Philippe Daly, Vice-President of Mollie France.

You can download the full report (in french): The French and the Sales

Methodology:

This study was carried out on 12 and 13 June 2024 among a sample of 1,060 people, representative of the French population aged 18 and over, compiled using the quota method on the basis of gender, age, socio-professional category, conurbation category and region of residence. OpinionWay conducted this survey in accordance with the procedures and rules of the ISO 20252 standard.

One in two French people prefers to shop in-store. However, the Mollie study points to a divide between the under-35s and the over-50s. The former make more use of online shopping (32% compared with 20% of those aged 35 and over). The latter mainly go to physical points of sale (58% compared to 47% of the under-50s).

Of those intending to go to the sales, 49% say they will only shop in-store. However, for 51% of them, online shopping is envisaged, whether exclusively (22%) or omnichannel (29%).

"This study sheds light on the practices of the French in the run-up to the sales. It gives us a better understanding of consumer expectations in the run-up to the crucial summer sales period. To maximise their sales, more and more SMEs are opting for a multi- or even omni-channel approach. At Mollie, we are committed to supporting them by offering turnkey online payment solutions and providing the best possible experience for their customers," explains Philippe Daly, Vice-President of Mollie France.

You can download the full report (in french): The French and the Sales

Methodology:

This study was carried out on 12 and 13 June 2024 among a sample of 1,060 people, representative of the French population aged 18 and over, compiled using the quota method on the basis of gender, age, socio-professional category, conurbation category and region of residence. OpinionWay conducted this survey in accordance with the procedures and rules of the ISO 20252 standard.

One in two French people prefers to shop in-store. However, the Mollie study points to a divide between the under-35s and the over-50s. The former make more use of online shopping (32% compared with 20% of those aged 35 and over). The latter mainly go to physical points of sale (58% compared to 47% of the under-50s).

Of those intending to go to the sales, 49% say they will only shop in-store. However, for 51% of them, online shopping is envisaged, whether exclusively (22%) or omnichannel (29%).

"This study sheds light on the practices of the French in the run-up to the sales. It gives us a better understanding of consumer expectations in the run-up to the crucial summer sales period. To maximise their sales, more and more SMEs are opting for a multi- or even omni-channel approach. At Mollie, we are committed to supporting them by offering turnkey online payment solutions and providing the best possible experience for their customers," explains Philippe Daly, Vice-President of Mollie France.

You can download the full report (in french): The French and the Sales

Methodology:

This study was carried out on 12 and 13 June 2024 among a sample of 1,060 people, representative of the French population aged 18 and over, compiled using the quota method on the basis of gender, age, socio-professional category, conurbation category and region of residence. OpinionWay conducted this survey in accordance with the procedures and rules of the ISO 20252 standard.

One in two French people prefers to shop in-store. However, the Mollie study points to a divide between the under-35s and the over-50s. The former make more use of online shopping (32% compared with 20% of those aged 35 and over). The latter mainly go to physical points of sale (58% compared to 47% of the under-50s).

Of those intending to go to the sales, 49% say they will only shop in-store. However, for 51% of them, online shopping is envisaged, whether exclusively (22%) or omnichannel (29%).

"This study sheds light on the practices of the French in the run-up to the sales. It gives us a better understanding of consumer expectations in the run-up to the crucial summer sales period. To maximise their sales, more and more SMEs are opting for a multi- or even omni-channel approach. At Mollie, we are committed to supporting them by offering turnkey online payment solutions and providing the best possible experience for their customers," explains Philippe Daly, Vice-President of Mollie France.

You can download the full report (in french): The French and the Sales

Methodology:

This study was carried out on 12 and 13 June 2024 among a sample of 1,060 people, representative of the French population aged 18 and over, compiled using the quota method on the basis of gender, age, socio-professional category, conurbation category and region of residence. OpinionWay conducted this survey in accordance with the procedures and rules of the ISO 20252 standard.

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Table of contents

More than half of French people are losing interest in sales

Who will be there?

The French are planning an average budget of €307.

Renewing your wardrobe with familiar brands: the French's priority for this year's sales

Physical stores are still popular

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MollieNewsThe French and the sales in 2024: 59% will not be taking part
MollieNewsThe French and the sales in 2024: 59% will not be taking part
MollieNewsThe French and the sales in 2024: 59% will not be taking part