One in two French people prefers to shop in-store. However, the Mollie study points to a divide between the under-35s and the over-50s. The former make more use of online shopping (32% compared with 20% of those aged 35 and over). The latter mainly go to physical points of sale (58% compared to 47% of the under-50s).
Of those intending to go to the sales, 49% say they will only shop in-store. However, for 51% of them, online shopping is envisaged, whether exclusively (22%) or omnichannel (29%).
"This study sheds light on the practices of the French in the run-up to the sales. It gives us a better understanding of consumer expectations in the run-up to the crucial summer sales period. To maximise their sales, more and more SMEs are opting for a multi- or even omni-channel approach. At Mollie, we are committed to supporting them by offering turnkey online payment solutions and providing the best possible experience for their customers," explains Philippe Daly, Vice-President of Mollie France.
You can download the full report (in french): The French and the Sales
Methodology:
This study was carried out on 12 and 13 June 2024 among a sample of 1,060 people, representative of the French population aged 18 and over, compiled using the quota method on the basis of gender, age, socio-professional category, conurbation category and region of residence. OpinionWay conducted this survey in accordance with the procedures and rules of the ISO 20252 standard.
