Paris, 16 June 2025 - French consumers remain loyal to the sales season, but with significantly reduced budgets
Nearly 4 in 10 French people (39%) plan to take part in the 2025 summer sales, a stable proportion compared to last year, despite a challenging economic climate.
The average budget has dropped to €233 – €74 less than in 2024 – with over half of shoppers planning to spend less than €200.
92% of consumers say they will remain loyal to brands they already know, while hybrid shopping (in-store + online) has increased by 11 percentage points.
Ahead of the 2025 summer sales, Mollie – one of Europe’s fastest-growing financial service providers – is releasing its consumer insight report for the second year in a row. Conducted by OpinionWay, the survey “The French and the Summer Sales” highlights more cautious and even constrained purchasing behaviour, particularly marked by a sharp decline in expected budgets.
Paris, 16 June 2025 - French consumers remain loyal to the sales season, but with significantly reduced budgets
Nearly 4 in 10 French people (39%) plan to take part in the 2025 summer sales, a stable proportion compared to last year, despite a challenging economic climate.
The average budget has dropped to €233 – €74 less than in 2024 – with over half of shoppers planning to spend less than €200.
92% of consumers say they will remain loyal to brands they already know, while hybrid shopping (in-store + online) has increased by 11 percentage points.
Ahead of the 2025 summer sales, Mollie – one of Europe’s fastest-growing financial service providers – is releasing its consumer insight report for the second year in a row. Conducted by OpinionWay, the survey “The French and the Summer Sales” highlights more cautious and even constrained purchasing behaviour, particularly marked by a sharp decline in expected budgets.
Paris, 16 June 2025 - French consumers remain loyal to the sales season, but with significantly reduced budgets
Nearly 4 in 10 French people (39%) plan to take part in the 2025 summer sales, a stable proportion compared to last year, despite a challenging economic climate.
The average budget has dropped to €233 – €74 less than in 2024 – with over half of shoppers planning to spend less than €200.
92% of consumers say they will remain loyal to brands they already know, while hybrid shopping (in-store + online) has increased by 11 percentage points.
Ahead of the 2025 summer sales, Mollie – one of Europe’s fastest-growing financial service providers – is releasing its consumer insight report for the second year in a row. Conducted by OpinionWay, the survey “The French and the Summer Sales” highlights more cautious and even constrained purchasing behaviour, particularly marked by a sharp decline in expected budgets.
Paris, 16 June 2025 - French consumers remain loyal to the sales season, but with significantly reduced budgets
Nearly 4 in 10 French people (39%) plan to take part in the 2025 summer sales, a stable proportion compared to last year, despite a challenging economic climate.
The average budget has dropped to €233 – €74 less than in 2024 – with over half of shoppers planning to spend less than €200.
92% of consumers say they will remain loyal to brands they already know, while hybrid shopping (in-store + online) has increased by 11 percentage points.
Ahead of the 2025 summer sales, Mollie – one of Europe’s fastest-growing financial service providers – is releasing its consumer insight report for the second year in a row. Conducted by OpinionWay, the survey “The French and the Summer Sales” highlights more cautious and even constrained purchasing behaviour, particularly marked by a sharp decline in expected budgets.