How ATM Groupe Optimized Payments for Its 3 Brands

With several specialized e-commerce brands — Valébio (natural dietary supplements), Sport Orthèse (sports and recovery equipment), and Cigarettelec (electronic cigarettes and accessories) — ATM Groupe is experiencing rapid growth, driven by dynamic markets and demanding customers. But this expansion also comes with new challenges: multi-site management, complex financial flows, and high expectations for the customer experience. In this context, ATM Groupe needed to find a payment solution that could support its growth.

Between multiple providers, missing payment methods, hard-to-explain transaction failures, and a burdensome accounting process, ATM Groupe needed a smoother, more efficient solution. The goal? To centralize everything, offer the best possible experience to customers, and simplify internal management.

By integrating Mollie, ATM found exactly what it was looking for: smoother payments, an increase in average basket size, and simplified management. Beyond the technical solution, it was also the human support, responsive customer service, and partnership approach with Mollie that made all the difference.

Here’s how this transition changed everything for them.

With several specialized e-commerce brands — Valébio (natural dietary supplements), Sport Orthèse (sports and recovery equipment), and Cigarettelec (electronic cigarettes and accessories) — ATM Groupe is experiencing rapid growth, driven by dynamic markets and demanding customers. But this expansion also comes with new challenges: multi-site management, complex financial flows, and high expectations for the customer experience. In this context, ATM Groupe needed to find a payment solution that could support its growth.

Between multiple providers, missing payment methods, hard-to-explain transaction failures, and a burdensome accounting process, ATM Groupe needed a smoother, more efficient solution. The goal? To centralize everything, offer the best possible experience to customers, and simplify internal management.

By integrating Mollie, ATM found exactly what it was looking for: smoother payments, an increase in average basket size, and simplified management. Beyond the technical solution, it was also the human support, responsive customer service, and partnership approach with Mollie that made all the difference.

Here’s how this transition changed everything for them.

With several specialized e-commerce brands — Valébio (natural dietary supplements), Sport Orthèse (sports and recovery equipment), and Cigarettelec (electronic cigarettes and accessories) — ATM Groupe is experiencing rapid growth, driven by dynamic markets and demanding customers. But this expansion also comes with new challenges: multi-site management, complex financial flows, and high expectations for the customer experience. In this context, ATM Groupe needed to find a payment solution that could support its growth.

Between multiple providers, missing payment methods, hard-to-explain transaction failures, and a burdensome accounting process, ATM Groupe needed a smoother, more efficient solution. The goal? To centralize everything, offer the best possible experience to customers, and simplify internal management.

By integrating Mollie, ATM found exactly what it was looking for: smoother payments, an increase in average basket size, and simplified management. Beyond the technical solution, it was also the human support, responsive customer service, and partnership approach with Mollie that made all the difference.

Here’s how this transition changed everything for them.

A Multi-Brand E-Commerce Business with Specific Needs

ATM Groupe is not limited to a single business activity: with Valébio, Sport Orthèse, and Cigarettelec, the company runs multiple e-commerce sites with very distinct universes. This diversity is an asset, but it also complicates daily management, especially when it comes to payments. Each store has its own needs and its own type of customer, so ATM had to find a solution that could meet all these requirements while remaining simple to manage.

“We needed a single payment solution that could adapt to our different sites and help us become more efficient, both in accounting management and customer follow-up.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Before switching to Mollie, ATM Groupe used multiple payment providers for its different sites. This setup caused several issues:

Fragmented management: Each provider offered its own payment methods, forcing ATM to juggle between different platforms.
Complex accounting follow-up: With multiple exports to handle, the accounting department was losing valuable time.
A heavier customer service workload: In case of a payment issue, the team had to identify which provider was involved and navigate through multiple interfaces.
Frequent and unexplained transaction failures: Some payments did not go through for unclear reasons, leading to frustration for customers and internal teams alike.
Lack of Apple Pay: A major obstacle, especially for Sport Orthèse, where 15% of payments are now made using this method.

Faced with these challenges, ATM Groupe needed a provider that could unify its payment management, offer more flexibility to customers, and simplify the work of its internal teams. That’s where Mollie came in.

A Multi-Brand E-Commerce Business with Specific Needs

ATM Groupe is not limited to a single business activity: with Valébio, Sport Orthèse, and Cigarettelec, the company runs multiple e-commerce sites with very distinct universes. This diversity is an asset, but it also complicates daily management, especially when it comes to payments. Each store has its own needs and its own type of customer, so ATM had to find a solution that could meet all these requirements while remaining simple to manage.

“We needed a single payment solution that could adapt to our different sites and help us become more efficient, both in accounting management and customer follow-up.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Before switching to Mollie, ATM Groupe used multiple payment providers for its different sites. This setup caused several issues:

Fragmented management: Each provider offered its own payment methods, forcing ATM to juggle between different platforms.
Complex accounting follow-up: With multiple exports to handle, the accounting department was losing valuable time.
A heavier customer service workload: In case of a payment issue, the team had to identify which provider was involved and navigate through multiple interfaces.
Frequent and unexplained transaction failures: Some payments did not go through for unclear reasons, leading to frustration for customers and internal teams alike.
Lack of Apple Pay: A major obstacle, especially for Sport Orthèse, where 15% of payments are now made using this method.

Faced with these challenges, ATM Groupe needed a provider that could unify its payment management, offer more flexibility to customers, and simplify the work of its internal teams. That’s where Mollie came in.

A Multi-Brand E-Commerce Business with Specific Needs

ATM Groupe is not limited to a single business activity: with Valébio, Sport Orthèse, and Cigarettelec, the company runs multiple e-commerce sites with very distinct universes. This diversity is an asset, but it also complicates daily management, especially when it comes to payments. Each store has its own needs and its own type of customer, so ATM had to find a solution that could meet all these requirements while remaining simple to manage.

“We needed a single payment solution that could adapt to our different sites and help us become more efficient, both in accounting management and customer follow-up.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Before switching to Mollie, ATM Groupe used multiple payment providers for its different sites. This setup caused several issues:

Fragmented management: Each provider offered its own payment methods, forcing ATM to juggle between different platforms.
Complex accounting follow-up: With multiple exports to handle, the accounting department was losing valuable time.
A heavier customer service workload: In case of a payment issue, the team had to identify which provider was involved and navigate through multiple interfaces.
Frequent and unexplained transaction failures: Some payments did not go through for unclear reasons, leading to frustration for customers and internal teams alike.
Lack of Apple Pay: A major obstacle, especially for Sport Orthèse, where 15% of payments are now made using this method.

Faced with these challenges, ATM Groupe needed a provider that could unify its payment management, offer more flexibility to customers, and simplify the work of its internal teams. That’s where Mollie came in.

Choosing a Unified and Intuitive Solution

One of the main advantages of Mollie for ATM Groupe was the centralization of payments. With a single provider, the company can now manage all its online and in-store payment methods from one interface.

This unification brought several immediate benefits:

Simplified accounting management: no more juggling multiple exports — everything is consolidated in a single dashboard.
Smoother transaction tracking: the customer service team saves time by having a clear view of payments and their statuses.
Improved user experience: customers can choose their preferred payment method without friction, reducing cart abandonment.

Choosing a Unified and Intuitive Solution

One of the main advantages of Mollie for ATM Groupe was the centralization of payments. With a single provider, the company can now manage all its online and in-store payment methods from one interface.

This unification brought several immediate benefits:

Simplified accounting management: no more juggling multiple exports — everything is consolidated in a single dashboard.
Smoother transaction tracking: the customer service team saves time by having a clear view of payments and their statuses.
Improved user experience: customers can choose their preferred payment method without friction, reducing cart abandonment.

Choosing a Unified and Intuitive Solution

One of the main advantages of Mollie for ATM Groupe was the centralization of payments. With a single provider, the company can now manage all its online and in-store payment methods from one interface.

This unification brought several immediate benefits:

Simplified accounting management: no more juggling multiple exports — everything is consolidated in a single dashboard.
Smoother transaction tracking: the customer service team saves time by having a clear view of payments and their statuses.
Improved user experience: customers can choose their preferred payment method without friction, reducing cart abandonment.

Apple Pay: A Key Driver for Conversion

One of the decisive factors for ATM was the integration of Apple Pay. On Sport Orthèse, 15% of transactions are now made using this payment method, and 16% on Valébio. Before Mollie, this option simply wasn’t available with their previous provider. With more than 65% of revenue coming from mobile devices, offering a smooth purchasing journey and fast payment options like Apple Pay has become essential for maximizing conversion.

This high adoption rate of Apple Pay — especially on mobile — reflects customers’ expectations for speed and simplicity. More broadly, the integration of Mollie has had a clear impact on commercial performance:

An increase in average order value: +42% on Sport Orthèse and +24.5% on Valébio.
Smoother conversion: with Apple Pay available directly on the product page, customers can purchase with a single click without navigating a complex checkout page.
Fewer payment failures: a key improvement for ATM, which faced recurring problems with its former provider.

“The integration of Apple Pay was a real game changer. Not only did it simplify the customer journey, but we also saw a clear increase in average order value.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Technical and Human Support
The technical integration was another crucial point. ATM Groupe uses only custom-developed PrestaShop modules and therefore had specific requirements. This is where Mollie truly stood out:

A flexible, well-documented API that made the developers’ job easier.
Highly responsive technical support, which assisted ATM throughout the integration — especially for Cigarettelec, where complex technical challenges arose, but Mollie enabled a fast and smooth setup.
A close working relationship, with open communication and real follow-up — something ATM Groupe particularly valued.

“We’ve always had highly responsive support that adapted to our specific needs. That made all the difference for us.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

With all these elements combined, Mollie proved to be the ideal partner to support ATM’s growth and simplify its payment management.

Apple Pay: A Key Driver for Conversion

One of the decisive factors for ATM was the integration of Apple Pay. On Sport Orthèse, 15% of transactions are now made using this payment method, and 16% on Valébio. Before Mollie, this option simply wasn’t available with their previous provider. With more than 65% of revenue coming from mobile devices, offering a smooth purchasing journey and fast payment options like Apple Pay has become essential for maximizing conversion.

This high adoption rate of Apple Pay — especially on mobile — reflects customers’ expectations for speed and simplicity. More broadly, the integration of Mollie has had a clear impact on commercial performance:

An increase in average order value: +42% on Sport Orthèse and +24.5% on Valébio.
Smoother conversion: with Apple Pay available directly on the product page, customers can purchase with a single click without navigating a complex checkout page.
Fewer payment failures: a key improvement for ATM, which faced recurring problems with its former provider.

“The integration of Apple Pay was a real game changer. Not only did it simplify the customer journey, but we also saw a clear increase in average order value.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Technical and Human Support
The technical integration was another crucial point. ATM Groupe uses only custom-developed PrestaShop modules and therefore had specific requirements. This is where Mollie truly stood out:

A flexible, well-documented API that made the developers’ job easier.
Highly responsive technical support, which assisted ATM throughout the integration — especially for Cigarettelec, where complex technical challenges arose, but Mollie enabled a fast and smooth setup.
A close working relationship, with open communication and real follow-up — something ATM Groupe particularly valued.

“We’ve always had highly responsive support that adapted to our specific needs. That made all the difference for us.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

With all these elements combined, Mollie proved to be the ideal partner to support ATM’s growth and simplify its payment management.

Apple Pay: A Key Driver for Conversion

One of the decisive factors for ATM was the integration of Apple Pay. On Sport Orthèse, 15% of transactions are now made using this payment method, and 16% on Valébio. Before Mollie, this option simply wasn’t available with their previous provider. With more than 65% of revenue coming from mobile devices, offering a smooth purchasing journey and fast payment options like Apple Pay has become essential for maximizing conversion.

This high adoption rate of Apple Pay — especially on mobile — reflects customers’ expectations for speed and simplicity. More broadly, the integration of Mollie has had a clear impact on commercial performance:

An increase in average order value: +42% on Sport Orthèse and +24.5% on Valébio.
Smoother conversion: with Apple Pay available directly on the product page, customers can purchase with a single click without navigating a complex checkout page.
Fewer payment failures: a key improvement for ATM, which faced recurring problems with its former provider.

“The integration of Apple Pay was a real game changer. Not only did it simplify the customer journey, but we also saw a clear increase in average order value.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Technical and Human Support
The technical integration was another crucial point. ATM Groupe uses only custom-developed PrestaShop modules and therefore had specific requirements. This is where Mollie truly stood out:

A flexible, well-documented API that made the developers’ job easier.
Highly responsive technical support, which assisted ATM throughout the integration — especially for Cigarettelec, where complex technical challenges arose, but Mollie enabled a fast and smooth setup.
A close working relationship, with open communication and real follow-up — something ATM Groupe particularly valued.

“We’ve always had highly responsive support that adapted to our specific needs. That made all the difference for us.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

With all these elements combined, Mollie proved to be the ideal partner to support ATM’s growth and simplify its payment management.

A Gradual Rollout Across All Sites

The integration of Mollie was carried out in several stages. This gradual transition allowed ATM Groupe to adapt the solution to the specific needs of each store and optimize the user experience without disrupting sales.

Thanks to the clarity of Mollie’s technical documentation and the support team’s guidance, the integration went smoothly, despite the high technical requirements linked to ATM’s custom-developed PrestaShop modules.

Although ATM Groupe is primarily an e-commerce player, it also makes some in-person sales, particularly through micro points of sale and trade shows, especially for Sport Orthèse. Until now, managing payments at these events was complicated: the system lacked fluidity, and transactions failed too frequently.

With Mollie Terminal, ATM now benefits from a physical payment solution that connects seamlessly with its e-commerce environment, offering several advantages:

Centralized management of online and in-person payments: all transactions are visible in one place, simplifying accounting follow-up.
A better customer experience: payments go through smoothly, no matter the sales channel.
Direct integration with PrestaShop, allowing all sales flows to be unified.

A Gradual Rollout Across All Sites

The integration of Mollie was carried out in several stages. This gradual transition allowed ATM Groupe to adapt the solution to the specific needs of each store and optimize the user experience without disrupting sales.

Thanks to the clarity of Mollie’s technical documentation and the support team’s guidance, the integration went smoothly, despite the high technical requirements linked to ATM’s custom-developed PrestaShop modules.

Although ATM Groupe is primarily an e-commerce player, it also makes some in-person sales, particularly through micro points of sale and trade shows, especially for Sport Orthèse. Until now, managing payments at these events was complicated: the system lacked fluidity, and transactions failed too frequently.

With Mollie Terminal, ATM now benefits from a physical payment solution that connects seamlessly with its e-commerce environment, offering several advantages:

Centralized management of online and in-person payments: all transactions are visible in one place, simplifying accounting follow-up.
A better customer experience: payments go through smoothly, no matter the sales channel.
Direct integration with PrestaShop, allowing all sales flows to be unified.

A Gradual Rollout Across All Sites

The integration of Mollie was carried out in several stages. This gradual transition allowed ATM Groupe to adapt the solution to the specific needs of each store and optimize the user experience without disrupting sales.

Thanks to the clarity of Mollie’s technical documentation and the support team’s guidance, the integration went smoothly, despite the high technical requirements linked to ATM’s custom-developed PrestaShop modules.

Although ATM Groupe is primarily an e-commerce player, it also makes some in-person sales, particularly through micro points of sale and trade shows, especially for Sport Orthèse. Until now, managing payments at these events was complicated: the system lacked fluidity, and transactions failed too frequently.

With Mollie Terminal, ATM now benefits from a physical payment solution that connects seamlessly with its e-commerce environment, offering several advantages:

Centralized management of online and in-person payments: all transactions are visible in one place, simplifying accounting follow-up.
A better customer experience: payments go through smoothly, no matter the sales channel.
Direct integration with PrestaShop, allowing all sales flows to be unified.

An Immediate Impact on Management and Customer Service

One of the major problems ATM faced before switching to Mollie was the high number of payment failures and the lack of information about their causes. Thanks to Mollie, several improvements were observed within the first few weeks:

Fewer payment failures: customers complete their purchases more easily with a smooth, personalized checkout, which increases conversion rates.
More precise transaction tracking: ATM can immediately identify the reasons for failures and respond effectively to customer inquiries.
Reduced customer service workload: with smoother payments and clear reasons in case of issues, teams spend less time handling complaints.

“For an e-merchant, losing a customer at the payment stage is frustrating. With Mollie, we found a true partner who helps us maximize our conversion rate.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Finally, accounting has been greatly simplified: instead of managing multiple exports from different providers, everything is now consolidated on a single interface — a considerable time saver for the finance teams.

And ATM Groupe doesn’t intend to stop there. With a rapidly growing business, one of the next challenges will be internationalization. Currently, about 10% of their sales occur outside France or in overseas territories, but the goal is to accelerate their expansion across Europe. Sport Orthèse has already begun this process by offering Bancontact — the preferred payment method of Belgian consumers — directly through Mollie.

This is a simple yet decisive adaptation to gain the trust of local customers. The rest will follow: site translations, expanding payment options by country, and always maintaining the goal of offering a seamless experience, whatever the market.

“Human, smooth, and pleasant. That’s how I would summarize our collaboration with Mollie.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

An Immediate Impact on Management and Customer Service

One of the major problems ATM faced before switching to Mollie was the high number of payment failures and the lack of information about their causes. Thanks to Mollie, several improvements were observed within the first few weeks:

Fewer payment failures: customers complete their purchases more easily with a smooth, personalized checkout, which increases conversion rates.
More precise transaction tracking: ATM can immediately identify the reasons for failures and respond effectively to customer inquiries.
Reduced customer service workload: with smoother payments and clear reasons in case of issues, teams spend less time handling complaints.

“For an e-merchant, losing a customer at the payment stage is frustrating. With Mollie, we found a true partner who helps us maximize our conversion rate.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Finally, accounting has been greatly simplified: instead of managing multiple exports from different providers, everything is now consolidated on a single interface — a considerable time saver for the finance teams.

And ATM Groupe doesn’t intend to stop there. With a rapidly growing business, one of the next challenges will be internationalization. Currently, about 10% of their sales occur outside France or in overseas territories, but the goal is to accelerate their expansion across Europe. Sport Orthèse has already begun this process by offering Bancontact — the preferred payment method of Belgian consumers — directly through Mollie.

This is a simple yet decisive adaptation to gain the trust of local customers. The rest will follow: site translations, expanding payment options by country, and always maintaining the goal of offering a seamless experience, whatever the market.

“Human, smooth, and pleasant. That’s how I would summarize our collaboration with Mollie.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

An Immediate Impact on Management and Customer Service

One of the major problems ATM faced before switching to Mollie was the high number of payment failures and the lack of information about their causes. Thanks to Mollie, several improvements were observed within the first few weeks:

Fewer payment failures: customers complete their purchases more easily with a smooth, personalized checkout, which increases conversion rates.
More precise transaction tracking: ATM can immediately identify the reasons for failures and respond effectively to customer inquiries.
Reduced customer service workload: with smoother payments and clear reasons in case of issues, teams spend less time handling complaints.

“For an e-merchant, losing a customer at the payment stage is frustrating. With Mollie, we found a true partner who helps us maximize our conversion rate.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Finally, accounting has been greatly simplified: instead of managing multiple exports from different providers, everything is now consolidated on a single interface — a considerable time saver for the finance teams.

And ATM Groupe doesn’t intend to stop there. With a rapidly growing business, one of the next challenges will be internationalization. Currently, about 10% of their sales occur outside France or in overseas territories, but the goal is to accelerate their expansion across Europe. Sport Orthèse has already begun this process by offering Bancontact — the preferred payment method of Belgian consumers — directly through Mollie.

This is a simple yet decisive adaptation to gain the trust of local customers. The rest will follow: site translations, expanding payment options by country, and always maintaining the goal of offering a seamless experience, whatever the market.

“Human, smooth, and pleasant. That’s how I would summarize our collaboration with Mollie.”
— Thibaud Durand, Co-founder and CEO of ATM Groupe

Success Stories

Success Stories

ATM Groupe

ATM Groupe

ATM Groupe

“Human, smooth, and pleasant. That’s how I would summarize our collaboration with Mollie.”

A Multi-Brand E-Commerce Business with Specific Needs

A Multi-Brand E-Commerce Business with Specific Needs

A Multi-Brand E-Commerce Business with Specific Needs

Choosing a Unified and Intuitive Solution

Choosing a Unified and Intuitive Solution

Choosing a Unified and Intuitive Solution

Apple Pay: A Key Driver for Conversion

Apple Pay: A Key Driver for Conversion

Apple Pay: A Key Driver for Conversion

A Gradual Rollout Across All Sites

A Gradual Rollout Across All Sites

A Gradual Rollout Across All Sites

An Immediate Impact on Management and Customer Service

An Immediate Impact on Management and Customer Service

An Immediate Impact on Management and Customer Service

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