Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Technical resources
About Mollie
Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Technical resources
About Mollie
Grow online without technical headaches
Babette combines a store in Oostduinkerke with a stylish webshop. Thanks to Mollie, the fashion brand continues to grow without technical headaches.
Babette combines a store in Oostduinkerke with a stylish webshop. Thanks to Mollie, the fashion brand continues to grow without technical headaches.
![](data:image/svg+xml,<svg display="block" id="3618108600" role="presentation" viewBox="0 0 60 60" xmlns="http://www.w3.org/2000/svg"><path d="M 0 0 L 39 0 L 39 9 L 0 9 Z" fill="rgba(194, 194, 194, 0)" height="9px" id="pL3PXF39e" transform="translate(9 9)" width="39px"/></svg>)
“When I saw the Odoo connector was available, I reached out immediately. Since we were already using Mollie online and were very satisfied, it made total sense to handle our in-store payments through Mollie as well.”
Bart Joris, Co-owner at Babette Concept
Launched as an online shop in 2022, Babette opened a physical store in Oostduinkerke a year later. The family business still generates most of its revenue there today, giving it plenty of room to grow online. Mollie simplifies the technical and administrative complexity of payments, allowing the team to focus entirely on the store and its customers.
Babette primarily sells baby and children’s clothing up to 16 years old, as well as women’s clothing, through a webshop and a boutique in Oostduinkerke. “Right from the start, we wanted to combine online and offline,” explains business owner Margot Verhulst. “That was always the plan. Online offers convenience, but in the store, customers can feel products, compare items, and ask for advice. That combination remains crucial for us.”
Today, the physical store is still the primary sales channel, accounting for 95 percent of revenue. Nevertheless, Verhulst wants to invest more time in the webshop in the coming years. “The store is running smoothly and is fully optimized. That allows us to focus completely on scaling our webshop now.”
Launched as an online shop in 2022, Babette opened a physical store in Oostduinkerke a year later. The family business still generates most of its revenue there today, giving it plenty of room to grow online. Mollie simplifies the technical and administrative complexity of payments, allowing the team to focus entirely on the store and its customers.
Babette primarily sells baby and children’s clothing up to 16 years old, as well as women’s clothing, through a webshop and a boutique in Oostduinkerke. “Right from the start, we wanted to combine online and offline,” explains business owner Margot Verhulst. “That was always the plan. Online offers convenience, but in the store, customers can feel products, compare items, and ask for advice. That combination remains crucial for us.”
Today, the physical store is still the primary sales channel, accounting for 95 percent of revenue. Nevertheless, Verhulst wants to invest more time in the webshop in the coming years. “The store is running smoothly and is fully optimized. That allows us to focus completely on scaling our webshop now.”
Launched as an online shop in 2022, Babette opened a physical store in Oostduinkerke a year later. The family business still generates most of its revenue there today, giving it plenty of room to grow online. Mollie simplifies the technical and administrative complexity of payments, allowing the team to focus entirely on the store and its customers.
Babette primarily sells baby and children’s clothing up to 16 years old, as well as women’s clothing, through a webshop and a boutique in Oostduinkerke. “Right from the start, we wanted to combine online and offline,” explains business owner Margot Verhulst. “That was always the plan. Online offers convenience, but in the store, customers can feel products, compare items, and ask for advice. That combination remains crucial for us.”
Today, the physical store is still the primary sales channel, accounting for 95 percent of revenue. Nevertheless, Verhulst wants to invest more time in the webshop in the coming years. “The store is running smoothly and is fully optimized. That allows us to focus completely on scaling our webshop now.”
“I don’t need to know everything myself. As an entrepreneur, you have to admit when others are better at something.”
Margot Verhulst, Co-owner at Babette Concept
More than just a pickup point
Although Babette is heavily investing in online growth, the physical store remains a key cornerstone. Customers don’t just visit to pick up a webshop order. They also want to compare products, feel fabrics, ask questions, and get inspired. “Many customers with a second home at the coast order online during the week and pick up their package during the weekend,” says Verhulst. “They often send their parents or grandparents by as well. And they rarely leave with just one item,” she laughs.
That trend is also reflected in the numbers. The average order value in-store is higher than online. “In the boutique, customers often discover other products and find new ideas. Naturally, that happens less quickly online,” Verhulst notes.
More than just a pickup point
Although Babette is heavily investing in online growth, the physical store remains a key cornerstone. Customers don’t just visit to pick up a webshop order. They also want to compare products, feel fabrics, ask questions, and get inspired. “Many customers with a second home at the coast order online during the week and pick up their package during the weekend,” says Verhulst. “They often send their parents or grandparents by as well. And they rarely leave with just one item,” she laughs.
That trend is also reflected in the numbers. The average order value in-store is higher than online. “In the boutique, customers often discover other products and find new ideas. Naturally, that happens less quickly online,” Verhulst notes.
More than just a pickup point
Although Babette is heavily investing in online growth, the physical store remains a key cornerstone. Customers don’t just visit to pick up a webshop order. They also want to compare products, feel fabrics, ask questions, and get inspired. “Many customers with a second home at the coast order online during the week and pick up their package during the weekend,” says Verhulst. “They often send their parents or grandparents by as well. And they rarely leave with just one item,” she laughs.
That trend is also reflected in the numbers. The average order value in-store is higher than online. “In the boutique, customers often discover other products and find new ideas. Naturally, that happens less quickly online,” Verhulst notes.
From two systems to a unified payment environment
Babette used Mollie right from the start for online payments in the webshop. When the physical store opened in 2023, the business initially had to work with different payment providers at the checkout. “That made everything quite cumbersome,” Verhulst explains. “You had to merge payments from different systems, leaving little oversight. With Mollie, everything is much more centralized.”
The solution arrived when Mollie launched an integration with Odoo, the system powering Babette’s POS checkout. The family business was one of the first to adopt this new integration. For Bart Joris, co-owner, Verhulst’s husband, and head of tech operations, it came at just the right time. “We were looking for a better in-store solution. When I saw the Odoo connector was available, I reached out immediately. Since we were already using Mollie online and were very satisfied, it made total sense to handle our in-store payments through Mollie as well.”
Today, Babette uses Mollie for both webshop and POS checkout payments. The in-store payment process also became much simpler. “Previously, staff had to enter amounts manually into the payment terminal, which occasionally led to errors. Today, it happens automatically.” Through the Mollie app, Verhulst keeps a clear eye on transactions and payouts. Every payment appears instantly on her smartphone and smartwatch. “That way, I don’t have to constantly check everything,” she adds.
From two systems to a unified payment environment
Babette used Mollie right from the start for online payments in the webshop. When the physical store opened in 2023, the business initially had to work with different payment providers at the checkout. “That made everything quite cumbersome,” Verhulst explains. “You had to merge payments from different systems, leaving little oversight. With Mollie, everything is much more centralized.”
The solution arrived when Mollie launched an integration with Odoo, the system powering Babette’s POS checkout. The family business was one of the first to adopt this new integration. For Bart Joris, co-owner, Verhulst’s husband, and head of tech operations, it came at just the right time. “We were looking for a better in-store solution. When I saw the Odoo connector was available, I reached out immediately. Since we were already using Mollie online and were very satisfied, it made total sense to handle our in-store payments through Mollie as well.”
Today, Babette uses Mollie for both webshop and POS checkout payments. The in-store payment process also became much simpler. “Previously, staff had to enter amounts manually into the payment terminal, which occasionally led to errors. Today, it happens automatically.” Through the Mollie app, Verhulst keeps a clear eye on transactions and payouts. Every payment appears instantly on her smartphone and smartwatch. “That way, I don’t have to constantly check everything,” she adds.
From two systems to a unified payment environment
Babette used Mollie right from the start for online payments in the webshop. When the physical store opened in 2023, the business initially had to work with different payment providers at the checkout. “That made everything quite cumbersome,” Verhulst explains. “You had to merge payments from different systems, leaving little oversight. With Mollie, everything is much more centralized.”
The solution arrived when Mollie launched an integration with Odoo, the system powering Babette’s POS checkout. The family business was one of the first to adopt this new integration. For Bart Joris, co-owner, Verhulst’s husband, and head of tech operations, it came at just the right time. “We were looking for a better in-store solution. When I saw the Odoo connector was available, I reached out immediately. Since we were already using Mollie online and were very satisfied, it made total sense to handle our in-store payments through Mollie as well.”
Today, Babette uses Mollie for both webshop and POS checkout payments. The in-store payment process also became much simpler. “Previously, staff had to enter amounts manually into the payment terminal, which occasionally led to errors. Today, it happens automatically.” Through the Mollie app, Verhulst keeps a clear eye on transactions and payouts. Every payment appears instantly on her smartphone and smartwatch. “That way, I don’t have to constantly check everything,” she adds.
Receive updates in your mailbox
Sign up for our Newsletter and learn more about Mollie.
By clicking "Sign up" you confirm to opt-in for Newsletters by Mollie.
Daring to ask for help
For Verhulst, the priority is ensuring technology doesn’t create extra work. “I don’t need to know everything myself,” she smiles. “As an entrepreneur, you have to admit when others are better at something. Ask for help where needed and let experts take care of it. That allows me to focus on what I love most: our store and our customers.”
That technical foundation will soon become even more important. Although the physical store currently generates 95 percent of revenue, Babette’s next growth phase lies online. The Netherlands is already a key market, with other European countries on the wishlist. Through the Mollie dashboard, the business can easily activate additional payment methods whenever entering a new market. “After the summer—traditionally the busiest period at the coast—we plan to get to work on that,” Verhulst shares. “It gives peace of mind knowing payments won’t cause any extra headaches.”
Daring to ask for help
For Verhulst, the priority is ensuring technology doesn’t create extra work. “I don’t need to know everything myself,” she smiles. “As an entrepreneur, you have to admit when others are better at something. Ask for help where needed and let experts take care of it. That allows me to focus on what I love most: our store and our customers.”
That technical foundation will soon become even more important. Although the physical store currently generates 95 percent of revenue, Babette’s next growth phase lies online. The Netherlands is already a key market, with other European countries on the wishlist. Through the Mollie dashboard, the business can easily activate additional payment methods whenever entering a new market. “After the summer—traditionally the busiest period at the coast—we plan to get to work on that,” Verhulst shares. “It gives peace of mind knowing payments won’t cause any extra headaches.”
Daring to ask for help
For Verhulst, the priority is ensuring technology doesn’t create extra work. “I don’t need to know everything myself,” she smiles. “As an entrepreneur, you have to admit when others are better at something. Ask for help where needed and let experts take care of it. That allows me to focus on what I love most: our store and our customers.”
That technical foundation will soon become even more important. Although the physical store currently generates 95 percent of revenue, Babette’s next growth phase lies online. The Netherlands is already a key market, with other European countries on the wishlist. Through the Mollie dashboard, the business can easily activate additional payment methods whenever entering a new market. “After the summer—traditionally the busiest period at the coast—we plan to get to work on that,” Verhulst shares. “It gives peace of mind knowing payments won’t cause any extra headaches.”
Stay up to date
Never miss an update. Receive product updates, news and customer stories right into your inbox.
Connect every payment. Upgrade every part of your business.
Never miss an update. Receive product updates, news and customer stories right into your inbox.
More stories:
CocoVero: 30% fewer customer service requests with Mollie and Shopware
By combining Shopware 6 and Mollie, CocoVero streamlined payments and returns, reducing customer service inquiries by 30%. The result: clearer checkout, fewer refund issues, and time saved.
How MADLADY eliminated payment friction and built for European expansion
MADLADY cut most of their product range overnight to build something better. To match that ambition, they needed a payments partner that was focused and reliable. They found it in Mollie.
Bringing online and in-store payments together
How Dreambaby uses Mollie’s integrated payment solution to connect their webshop and physical stores, giving their staff more time to support expectant parents.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Whether you want to grow internationally or focus on a specific market, everything is possible. Mollie supports all known payment methods, so you can grow your business regardless of location.