Founded in the Netherlands in 2006, Send a Smile, a branch of Kaartje2go, entered the German market in 2019 with its first card collection. Anna Scheibe from Send a Smile sheds light on the company's evolution.

Kaartje2go, a renowned Dutch card webshop, had a strong presence in the Netherlands. However, entering the German market in 2019 presented numerous challenges, from establishing the right tone to assembling a team of native speakers and finding a suitable print partner on German soil.

Today, the Send a Smile team works diligently to expand their card range, emphasising the simplicity and personal touch in designing cards. Whether it's a wedding, invitation, thank-you, or birthday card, Send a Smile makes sending personalised greetings easy and enjoyable.

Usability is Key

Simplicity is crucial for the Send a Smile online shop. A wide product range with simple filter options ensures a quick and easy search for the right card. The intuitive design tool allows users to transform card templates into personalised, unique items effortlessly.

Navigating International Waters

Internationalisation may seem straightforward for a webshop, but Send a Smile faced the challenge of cultural differences. As a Dutch company entering the German market, adjustments were necessary not only in approach but also in product range and payment options. Send a Smile strives to meet customers at eye level, offering a relevant range and familiar payment options.

"We used to have to do a lot ourselves, such as handling Rabobank or PayPal settlements. With Mollie, we have everything under one roof," explains Anna Scheibe from Send a Smile.

A Focus on User Experience

The ultimate goal at Send a Smile? Offering the best user experience. For a product centred around personalised cards, a seamless customer journey is crucial. In the event of a hiccup, ambitious customer service takes the forefront, offering concrete solutions, patience, an open ear, and a friendly word.