Publication Twinkle | 16 November 2023 | Interview with Melle Schellekens, co-founder The Good Roll and Anouschka Eleveld, customer success manager Mollie.

How The Good Roll Maximizes Market Opportunities

The Good Roll's mission is unique. Schellekens and his team aim to improve the world with an everyday product: toilet paper. They donate fifty percent of their net profits to building toilets in Africa. "We began with recycled paper six years ago. Now, we're transitioning to bamboo toilet paper, an even greener alternative. Bamboo grows thirty times faster than trees and absorbs 35% more CO2. We're on our way to creating the world's first fair-trade toilet paper, produced in collaboration with farmers from our community in Ghana."

Opportune Market

To enhance the world, The Good Roll is focused on its own growth. Its toilet rolls, already available in their webshop, are also stocked in supermarkets like Picnic, Crisp, and Jumbo and are now reaching other countries including the UK and Belgium. Financing for this expansion often comes from their payment provider, Mollie.

"The Good Roll finds itself in a market ripe with opportunities and rapid changes. Being a smaller entity facing a substantial opportunity means needing the agility to adapt quickly," Schellekens notes. He recently had the chance to distribute his toilet rolls in Asda supermarkets in England, a process that unexpectedly accelerated. This led to an immediate need for a large stock of toilet paper and a marketing campaign to grow their own webshop in England, necessitating prompt financing.

"These opportunities can secure long-term, stable growth. Fast-growing enterprises must grab them as they come." Traditional loan processes are too slow for such dynamics. "Some loans can be burdensome, requiring collateral that a growing company might not afford to lock down, especially if those assets are already committed elsewhere."