Picture the scene. You walk into a store and are greeted by a smiling employee who asks if you need any help. After explaining that you’re just browsing, you start to look around and see if there’s anything that takes your fancy. You pick up products, assessing the quality and seeing what’s on offer to find what you need. There are other customers in the shop, a clear returns policy on the counter, and help on hand if needed.
Now think about the online version of this. You visit a store but haven't heard of the brand before. You can browse the products‚ but it's harder to know exactly what they're like through images or video and some accompanying text. You can't see where the store is based‚ are unsure if they ship to your location‚ and don't know if you can use the (secure) payment methods you prefer to make a purchase.
If it wasn't clear‚ these examples show how a bad online experience can make things much more uncertain for shoppers. So gaining customer trust and loyalty in ecommerce is vital to running a healthy business. The data backs this up: 81% of online shoppers say they feel concerned when shopping on a website they don't know.
So‚ how do you build trust with customers? In this article‚ we'll share a range of tips to help you to gain customer trust to increase sales and drive growth.
Picture the scene. You walk into a store and are greeted by a smiling employee who asks if you need any help. After explaining that you’re just browsing, you start to look around and see if there’s anything that takes your fancy. You pick up products, assessing the quality and seeing what’s on offer to find what you need. There are other customers in the shop, a clear returns policy on the counter, and help on hand if needed.
Now think about the online version of this. You visit a store but haven't heard of the brand before. You can browse the products‚ but it's harder to know exactly what they're like through images or video and some accompanying text. You can't see where the store is based‚ are unsure if they ship to your location‚ and don't know if you can use the (secure) payment methods you prefer to make a purchase.
If it wasn't clear‚ these examples show how a bad online experience can make things much more uncertain for shoppers. So gaining customer trust and loyalty in ecommerce is vital to running a healthy business. The data backs this up: 81% of online shoppers say they feel concerned when shopping on a website they don't know.
So‚ how do you build trust with customers? In this article‚ we'll share a range of tips to help you to gain customer trust to increase sales and drive growth.
Picture the scene. You walk into a store and are greeted by a smiling employee who asks if you need any help. After explaining that you’re just browsing, you start to look around and see if there’s anything that takes your fancy. You pick up products, assessing the quality and seeing what’s on offer to find what you need. There are other customers in the shop, a clear returns policy on the counter, and help on hand if needed.
Now think about the online version of this. You visit a store but haven't heard of the brand before. You can browse the products‚ but it's harder to know exactly what they're like through images or video and some accompanying text. You can't see where the store is based‚ are unsure if they ship to your location‚ and don't know if you can use the (secure) payment methods you prefer to make a purchase.
If it wasn't clear‚ these examples show how a bad online experience can make things much more uncertain for shoppers. So gaining customer trust and loyalty in ecommerce is vital to running a healthy business. The data backs this up: 81% of online shoppers say they feel concerned when shopping on a website they don't know.
So‚ how do you build trust with customers? In this article‚ we'll share a range of tips to help you to gain customer trust to increase sales and drive growth.
Picture the scene. You walk into a store and are greeted by a smiling employee who asks if you need any help. After explaining that you’re just browsing, you start to look around and see if there’s anything that takes your fancy. You pick up products, assessing the quality and seeing what’s on offer to find what you need. There are other customers in the shop, a clear returns policy on the counter, and help on hand if needed.
Now think about the online version of this. You visit a store but haven't heard of the brand before. You can browse the products‚ but it's harder to know exactly what they're like through images or video and some accompanying text. You can't see where the store is based‚ are unsure if they ship to your location‚ and don't know if you can use the (secure) payment methods you prefer to make a purchase.
If it wasn't clear‚ these examples show how a bad online experience can make things much more uncertain for shoppers. So gaining customer trust and loyalty in ecommerce is vital to running a healthy business. The data backs this up: 81% of online shoppers say they feel concerned when shopping on a website they don't know.
So‚ how do you build trust with customers? In this article‚ we'll share a range of tips to help you to gain customer trust to increase sales and drive growth.
