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Growth

Optimise your customer journey with tips from Just Russel, Mamzel and Duvel

Optimise your customer journey with tips from Just Russel, Mamzel and Duvel

Optimise your customer journey with tips from Just Russel, Mamzel and Duvel

Optimise your customer journey with tips from Just Russel, Mamzel and Duvel

Learn from Just Russel, Mamzel and Duvel on how to optimise your webshop's customer journey and turn shoppers into ambassadors for your brand.

Learn from Just Russel, Mamzel and Duvel on how to optimise your webshop's customer journey and turn shoppers into ambassadors for your brand.

Mollie-guides

Mollie-guides

Mollie-guides

Jul 31, 2023

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you gathered over the years to optimise the different stages of the customer journey?

We put those (and many other) questions to Just Russel, Mamzel and Duvel. Together we delved into the journey their customers take: from the moment they first come into contact with the brand to the stage where they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you gathered over the years to optimise the different stages of the customer journey?

We put those (and many other) questions to Just Russel, Mamzel and Duvel. Together we delved into the journey their customers take: from the moment they first come into contact with the brand to the stage where they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you gathered over the years to optimise the different stages of the customer journey?

We put those (and many other) questions to Just Russel, Mamzel and Duvel. Together we delved into the journey their customers take: from the moment they first come into contact with the brand to the stage where they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

How would you define your webshop's customer journey? Where do you see shoppers dropping out? And what best practices have you gathered over the years to optimise the different stages of the customer journey?

We put those (and many other) questions to Just Russel, Mamzel and Duvel. Together we delved into the journey their customers take: from the moment they first come into contact with the brand to the stage where they become ambassadors.

We give you a sneak peek of the tips we collected.

Would you rather dive straight into the success stories? Continue reading by clicking on the image below.

Just Russel: 'Hello Fresh for your four-legged friend'

Ghent-based start-up Just Russel sells personalised premium food tailored to your dog or cat, using a flexible subscription formula. 

Co-founder Victor Mortreu shares three tips to optimise the Awareness & Consideration phase of the customer journey: 

  • Experiment with different channels to reach new audiences. Also think out-of-the-box: for example, you can establish partnerships with brands that share the same values. 

  • Highlight your knowledge and expertise by sharing free valuable content that answers common questions of your target audience. This is how you create added value.

  • Highlight authentic reviews from existing customers and awards your company has won.

Ghent-based start-up Just Russel sells personalised premium food tailored to your dog or cat, using a flexible subscription formula. 

Co-founder Victor Mortreu shares three tips to optimise the Awareness & Consideration phase of the customer journey: 

  • Experiment with different channels to reach new audiences. Also think out-of-the-box: for example, you can establish partnerships with brands that share the same values. 

  • Highlight your knowledge and expertise by sharing free valuable content that answers common questions of your target audience. This is how you create added value.

  • Highlight authentic reviews from existing customers and awards your company has won.

Ghent-based start-up Just Russel sells personalised premium food tailored to your dog or cat, using a flexible subscription formula. 

Co-founder Victor Mortreu shares three tips to optimise the Awareness & Consideration phase of the customer journey: 

  • Experiment with different channels to reach new audiences. Also think out-of-the-box: for example, you can establish partnerships with brands that share the same values. 

  • Highlight your knowledge and expertise by sharing free valuable content that answers common questions of your target audience. This is how you create added value.

  • Highlight authentic reviews from existing customers and awards your company has won.

Ghent-based start-up Just Russel sells personalised premium food tailored to your dog or cat, using a flexible subscription formula. 

Co-founder Victor Mortreu shares three tips to optimise the Awareness & Consideration phase of the customer journey: 

  • Experiment with different channels to reach new audiences. Also think out-of-the-box: for example, you can establish partnerships with brands that share the same values. 

  • Highlight your knowledge and expertise by sharing free valuable content that answers common questions of your target audience. This is how you create added value.

  • Highlight authentic reviews from existing customers and awards your company has won.

Mamzel: For sale: Delightful items.

Mamzel - originally a home party company - calls itself a "webshop full of, for and by happy people". It sells fun stuff and original gadgets, mainly for a female target audience.

Case manager Kim Severy shares three tips to optimise the Purchase phase:

  • Guide customers in the checkout by adding visual elements such as a banner indicating which stage of the process they are in. You can also nudge them with a personalised message encouraging them to move to the next step.

  • Offer shoppers different options to pay. In Belgium, for example, Bancontact should not be missing as a payment method.

  • Exceed your customers' expectations with nice extras. Let them decide how their order will be packed or add a small gift to each parcel.

Mamzel - originally a home party company - calls itself a "webshop full of, for and by happy people". It sells fun stuff and original gadgets, mainly for a female target audience.

Case manager Kim Severy shares three tips to optimise the Purchase phase:

  • Guide customers in the checkout by adding visual elements such as a banner indicating which stage of the process they are in. You can also nudge them with a personalised message encouraging them to move to the next step.

  • Offer shoppers different options to pay. In Belgium, for example, Bancontact should not be missing as a payment method.

  • Exceed your customers' expectations with nice extras. Let them decide how their order will be packed or add a small gift to each parcel.

Mamzel - originally a home party company - calls itself a "webshop full of, for and by happy people". It sells fun stuff and original gadgets, mainly for a female target audience.

Case manager Kim Severy shares three tips to optimise the Purchase phase:

  • Guide customers in the checkout by adding visual elements such as a banner indicating which stage of the process they are in. You can also nudge them with a personalised message encouraging them to move to the next step.

  • Offer shoppers different options to pay. In Belgium, for example, Bancontact should not be missing as a payment method.

  • Exceed your customers' expectations with nice extras. Let them decide how their order will be packed or add a small gift to each parcel.

Mamzel - originally a home party company - calls itself a "webshop full of, for and by happy people". It sells fun stuff and original gadgets, mainly for a female target audience.

Case manager Kim Severy shares three tips to optimise the Purchase phase:

  • Guide customers in the checkout by adding visual elements such as a banner indicating which stage of the process they are in. You can also nudge them with a personalised message encouraging them to move to the next step.

  • Offer shoppers different options to pay. In Belgium, for example, Bancontact should not be missing as a payment method.

  • Exceed your customers' expectations with nice extras. Let them decide how their order will be packed or add a small gift to each parcel.

Duvel: 'Webshop for the diehard fan'

Duvel Moortgat is an independent family of authentic breweries that has also had its own brand merchandise webshop since 2009. Besides special editions of the beers, enthusiasts can buy all kinds of collector's items there. 

Xenia Pauwels, Webshop Customer Experience & Media Manager at Duvel Moortgat, shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Promote items using authentic stories.

  • Make maximum use of user-generated content. Recent research shows that user-generated content ('UGC') is more effective than content created by brands themselves. A whopping 73% of respondents in the study said that user-generated content, such as images shared on social media or customer reviews, directly influences their purchase decision.

  • Capitalise on the scarcity effect by explicitly naming the number of available items of a product. particularly efficient technique to win over doubting consumers.

Duvel Moortgat is an independent family of authentic breweries that has also had its own brand merchandise webshop since 2009. Besides special editions of the beers, enthusiasts can buy all kinds of collector's items there. 

Xenia Pauwels, Webshop Customer Experience & Media Manager at Duvel Moortgat, shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Promote items using authentic stories.

  • Make maximum use of user-generated content. Recent research shows that user-generated content ('UGC') is more effective than content created by brands themselves. A whopping 73% of respondents in the study said that user-generated content, such as images shared on social media or customer reviews, directly influences their purchase decision.

  • Capitalise on the scarcity effect by explicitly naming the number of available items of a product. particularly efficient technique to win over doubting consumers.

Duvel Moortgat is an independent family of authentic breweries that has also had its own brand merchandise webshop since 2009. Besides special editions of the beers, enthusiasts can buy all kinds of collector's items there. 

Xenia Pauwels, Webshop Customer Experience & Media Manager at Duvel Moortgat, shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Promote items using authentic stories.

  • Make maximum use of user-generated content. Recent research shows that user-generated content ('UGC') is more effective than content created by brands themselves. A whopping 73% of respondents in the study said that user-generated content, such as images shared on social media or customer reviews, directly influences their purchase decision.

  • Capitalise on the scarcity effect by explicitly naming the number of available items of a product. particularly efficient technique to win over doubting consumers.

Duvel Moortgat is an independent family of authentic breweries that has also had its own brand merchandise webshop since 2009. Besides special editions of the beers, enthusiasts can buy all kinds of collector's items there. 

Xenia Pauwels, Webshop Customer Experience & Media Manager at Duvel Moortgat, shares three tips to optimise the Awareness & Consideration phase of the customer journey:

  • Promote items using authentic stories.

  • Make maximum use of user-generated content. Recent research shows that user-generated content ('UGC') is more effective than content created by brands themselves. A whopping 73% of respondents in the study said that user-generated content, such as images shared on social media or customer reviews, directly influences their purchase decision.

  • Capitalise on the scarcity effect by explicitly naming the number of available items of a product. particularly efficient technique to win over doubting consumers.

Do you want to know more?

Wondering what tricks Just Russel, Mamzel and Duvel use to optimise the other stages of the customer journey? In our comprehensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you'll discover:

  • How to collect valuable data in an accessible way to maximise personalisation of the journey;

  • How personalised packaging can boost brand awareness;

  • Which tools you can use to monitor visitors' website behaviour;

  • How to turn customers into true ambassadors for your brand;

  • How to create a checkout that maximises conversion;

  • And much more.

Read the full paper by clicking on the image below and boost your shop's conversion immediately!

Others are also interested in:

Others are also interested in tips from Parfumado: online discovery platform for branded perfumes, SNURK: the shop for sustainable bedding & horizontal wear with a twist and XXL Nutrition: the biggest in sports nutrition. Click on the image below to read the Dutch white paper for free.

Wondering what tricks Just Russel, Mamzel and Duvel use to optimise the other stages of the customer journey? In our comprehensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you'll discover:

  • How to collect valuable data in an accessible way to maximise personalisation of the journey;

  • How personalised packaging can boost brand awareness;

  • Which tools you can use to monitor visitors' website behaviour;

  • How to turn customers into true ambassadors for your brand;

  • How to create a checkout that maximises conversion;

  • And much more.

Read the full paper by clicking on the image below and boost your shop's conversion immediately!

Others are also interested in:

Others are also interested in tips from Parfumado: online discovery platform for branded perfumes, SNURK: the shop for sustainable bedding & horizontal wear with a twist and XXL Nutrition: the biggest in sports nutrition. Click on the image below to read the Dutch white paper for free.

Wondering what tricks Just Russel, Mamzel and Duvel use to optimise the other stages of the customer journey? In our comprehensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you'll discover:

  • How to collect valuable data in an accessible way to maximise personalisation of the journey;

  • How personalised packaging can boost brand awareness;

  • Which tools you can use to monitor visitors' website behaviour;

  • How to turn customers into true ambassadors for your brand;

  • How to create a checkout that maximises conversion;

  • And much more.

Read the full paper by clicking on the image below and boost your shop's conversion immediately!

Others are also interested in:

Others are also interested in tips from Parfumado: online discovery platform for branded perfumes, SNURK: the shop for sustainable bedding & horizontal wear with a twist and XXL Nutrition: the biggest in sports nutrition. Click on the image below to read the Dutch white paper for free.

Wondering what tricks Just Russel, Mamzel and Duvel use to optimise the other stages of the customer journey? In our comprehensive whitepaper, they share a lot of useful tips you can get started with right away. 

So you'll discover:

  • How to collect valuable data in an accessible way to maximise personalisation of the journey;

  • How personalised packaging can boost brand awareness;

  • Which tools you can use to monitor visitors' website behaviour;

  • How to turn customers into true ambassadors for your brand;

  • How to create a checkout that maximises conversion;

  • And much more.

Read the full paper by clicking on the image below and boost your shop's conversion immediately!

Others are also interested in:

Others are also interested in tips from Parfumado: online discovery platform for branded perfumes, SNURK: the shop for sustainable bedding & horizontal wear with a twist and XXL Nutrition: the biggest in sports nutrition. Click on the image below to read the Dutch white paper for free.

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Table of contents

Table of contents

Table of contents

Just Russel: 'Hello Fresh for your four-legged friend'

Mamzel: For sale: Delightful items.

Duvel: 'Webshop for the diehard fan'

Do you want to know more?

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