Just Russel

Just Russel

Just Russel

Just Russel

Just Russel uses subscriptions to deliver dog and cat food. Convenient for the founders and customers alike, as everything happens automatically. Read their story here.

Just Russel uses subscriptions to deliver dog and cat food. Convenient for the founders and customers alike, as everything happens automatically. Read their story here.

Ecommerce

"Subscriptions are convenient for our clients: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need."

"Subscriptions are convenient for our clients: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need."

"Subscriptions are convenient for our clients: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need."

"Subscriptions are convenient for our clients: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need."

Renaat Waeles, co-founder of Just Russel

If you have a pet at home, you want to take good care of your four-legged friend. That's why Just Russel founders Renaat Waeles, Louis Mortreu, Victor Mortreu, and Cyriel Van Steen focus on custom pet food for your dog or cat. Orders are delivered to your doorstep, and payments are smoothly processed through a flexible subscription. For the latter, the start-up relies on Mollie, right from the launch of their online store. "With subscriptions, both we and our customers have fewer worries because the ordering process happens automatically."

The idea behind Just Russel is as simple as it is ingenious: through the website www.justrussel.com, pet owners answer a questionnaire about their dog or cat. With those answers, Just Russell's unique algorithm gets to work, determining the right food for your pet and the daily quantity. "The algorithm takes into account factors such as the breed, age, size, or any allergies of the animal. It also considers the amount of treats they get each day," explains Renaat. "We like to spoil our pets, as evident from the fact that up to 60% of all pets in Belgium and the Netherlands are overweight. That's why it's crucial to provide the right nutritional composition and portions, based on all the parameters our algorithm considers."

Customers receive their personalized package delivered to their homes at a time of their choosing, both in Belgium and the Netherlands. "We've noticed that people usually don't weigh dog or cat food. It's not really efficient to have to use a scale every time. That's why we provide our customers with a Just Russell measuring cup and instructions on how much to fill it. It couldn't be easier," says Renaat.

If you have a pet at home, you want to take good care of your four-legged friend. That's why Just Russel founders Renaat Waeles, Louis Mortreu, Victor Mortreu, and Cyriel Van Steen focus on custom pet food for your dog or cat. Orders are delivered to your doorstep, and payments are smoothly processed through a flexible subscription. For the latter, the start-up relies on Mollie, right from the launch of their online store. "With subscriptions, both we and our customers have fewer worries because the ordering process happens automatically."

The idea behind Just Russel is as simple as it is ingenious: through the website www.justrussel.com, pet owners answer a questionnaire about their dog or cat. With those answers, Just Russell's unique algorithm gets to work, determining the right food for your pet and the daily quantity. "The algorithm takes into account factors such as the breed, age, size, or any allergies of the animal. It also considers the amount of treats they get each day," explains Renaat. "We like to spoil our pets, as evident from the fact that up to 60% of all pets in Belgium and the Netherlands are overweight. That's why it's crucial to provide the right nutritional composition and portions, based on all the parameters our algorithm considers."

Customers receive their personalized package delivered to their homes at a time of their choosing, both in Belgium and the Netherlands. "We've noticed that people usually don't weigh dog or cat food. It's not really efficient to have to use a scale every time. That's why we provide our customers with a Just Russell measuring cup and instructions on how much to fill it. It couldn't be easier," says Renaat.

If you have a pet at home, you want to take good care of your four-legged friend. That's why Just Russel founders Renaat Waeles, Louis Mortreu, Victor Mortreu, and Cyriel Van Steen focus on custom pet food for your dog or cat. Orders are delivered to your doorstep, and payments are smoothly processed through a flexible subscription. For the latter, the start-up relies on Mollie, right from the launch of their online store. "With subscriptions, both we and our customers have fewer worries because the ordering process happens automatically."

The idea behind Just Russel is as simple as it is ingenious: through the website www.justrussel.com, pet owners answer a questionnaire about their dog or cat. With those answers, Just Russell's unique algorithm gets to work, determining the right food for your pet and the daily quantity. "The algorithm takes into account factors such as the breed, age, size, or any allergies of the animal. It also considers the amount of treats they get each day," explains Renaat. "We like to spoil our pets, as evident from the fact that up to 60% of all pets in Belgium and the Netherlands are overweight. That's why it's crucial to provide the right nutritional composition and portions, based on all the parameters our algorithm considers."

Customers receive their personalized package delivered to their homes at a time of their choosing, both in Belgium and the Netherlands. "We've noticed that people usually don't weigh dog or cat food. It's not really efficient to have to use a scale every time. That's why we provide our customers with a Just Russell measuring cup and instructions on how much to fill it. It couldn't be easier," says Renaat.

If you have a pet at home, you want to take good care of your four-legged friend. That's why Just Russel founders Renaat Waeles, Louis Mortreu, Victor Mortreu, and Cyriel Van Steen focus on custom pet food for your dog or cat. Orders are delivered to your doorstep, and payments are smoothly processed through a flexible subscription. For the latter, the start-up relies on Mollie, right from the launch of their online store. "With subscriptions, both we and our customers have fewer worries because the ordering process happens automatically."

The idea behind Just Russel is as simple as it is ingenious: through the website www.justrussel.com, pet owners answer a questionnaire about their dog or cat. With those answers, Just Russell's unique algorithm gets to work, determining the right food for your pet and the daily quantity. "The algorithm takes into account factors such as the breed, age, size, or any allergies of the animal. It also considers the amount of treats they get each day," explains Renaat. "We like to spoil our pets, as evident from the fact that up to 60% of all pets in Belgium and the Netherlands are overweight. That's why it's crucial to provide the right nutritional composition and portions, based on all the parameters our algorithm considers."

Customers receive their personalized package delivered to their homes at a time of their choosing, both in Belgium and the Netherlands. "We've noticed that people usually don't weigh dog or cat food. It's not really efficient to have to use a scale every time. That's why we provide our customers with a Just Russell measuring cup and instructions on how much to fill it. It couldn't be easier," says Renaat.

"If customers want to pause or postpone deliveries, for example, if they're on vacation, they can easily do so with their flexible subscription."

Renaat Waeles, co-founder of Just Russel

Order automatically through a subscription

Many people quickly embraced the convenience of Just Russel. The company was officially launched in February 2020 and has been experiencing steady growth month after month. To put it in numbers: Just Russell now provides food for 10,000 pets every month. The four founders chose to process orders through Mollie's recurring payment solution right from the start. "Subscriptions are very convenient for our customers: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need," says Renaat. "If they want to pause or postpone deliveries because they're on vacation, for example, they can do so without any problems."

In addition to selling dog and cat food, Just Russel's webshop also offers toys and treats. "Customers can easily add these to their order," says Renaat. "A week before the delivery, we send an email that the bag of personalized food is on its way. At that time, customers can also add an extra item to their order. Our system adjusts the amount based on the additional items added. So, Mollie's subscription system is very flexible."

Order automatically through a subscription

Many people quickly embraced the convenience of Just Russel. The company was officially launched in February 2020 and has been experiencing steady growth month after month. To put it in numbers: Just Russell now provides food for 10,000 pets every month. The four founders chose to process orders through Mollie's recurring payment solution right from the start. "Subscriptions are very convenient for our customers: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need," says Renaat. "If they want to pause or postpone deliveries because they're on vacation, for example, they can do so without any problems."

In addition to selling dog and cat food, Just Russel's webshop also offers toys and treats. "Customers can easily add these to their order," says Renaat. "A week before the delivery, we send an email that the bag of personalized food is on its way. At that time, customers can also add an extra item to their order. Our system adjusts the amount based on the additional items added. So, Mollie's subscription system is very flexible."

Order automatically through a subscription

Many people quickly embraced the convenience of Just Russel. The company was officially launched in February 2020 and has been experiencing steady growth month after month. To put it in numbers: Just Russell now provides food for 10,000 pets every month. The four founders chose to process orders through Mollie's recurring payment solution right from the start. "Subscriptions are very convenient for our customers: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need," says Renaat. "If they want to pause or postpone deliveries because they're on vacation, for example, they can do so without any problems."

In addition to selling dog and cat food, Just Russel's webshop also offers toys and treats. "Customers can easily add these to their order," says Renaat. "A week before the delivery, we send an email that the bag of personalized food is on its way. At that time, customers can also add an extra item to their order. Our system adjusts the amount based on the additional items added. So, Mollie's subscription system is very flexible."

Order automatically through a subscription

Many people quickly embraced the convenience of Just Russel. The company was officially launched in February 2020 and has been experiencing steady growth month after month. To put it in numbers: Just Russell now provides food for 10,000 pets every month. The four founders chose to process orders through Mollie's recurring payment solution right from the start. "Subscriptions are very convenient for our customers: they never unexpectedly run out of pet food. Thanks to their online profile, we also know exactly what they need," says Renaat. "If they want to pause or postpone deliveries because they're on vacation, for example, they can do so without any problems."

In addition to selling dog and cat food, Just Russel's webshop also offers toys and treats. "Customers can easily add these to their order," says Renaat. "A week before the delivery, we send an email that the bag of personalized food is on its way. At that time, customers can also add an extra item to their order. Our system adjusts the amount based on the additional items added. So, Mollie's subscription system is very flexible."

Going with the growth

A flexible system: check. A smooth implementation: double-check; something Renaat can only be happy with: "The implementation went very smoothly; it took us surprisingly little effort." Even when the four founders face a significant challenge, Mollie moves smoothly with them, as it turns out. "We started a collaboration with BuddyBites at the end of 2021," says Renaat. "They were already using Mollie Subscriptions, but our two companies were working on different platforms. With the help of Mollie, we transferred BuddyBites to our system, making everything run more smoothly internally."

Going with the growth

A flexible system: check. A smooth implementation: double-check; something Renaat can only be happy with: "The implementation went very smoothly; it took us surprisingly little effort." Even when the four founders face a significant challenge, Mollie moves smoothly with them, as it turns out. "We started a collaboration with BuddyBites at the end of 2021," says Renaat. "They were already using Mollie Subscriptions, but our two companies were working on different platforms. With the help of Mollie, we transferred BuddyBites to our system, making everything run more smoothly internally."

Going with the growth

A flexible system: check. A smooth implementation: double-check; something Renaat can only be happy with: "The implementation went very smoothly; it took us surprisingly little effort." Even when the four founders face a significant challenge, Mollie moves smoothly with them, as it turns out. "We started a collaboration with BuddyBites at the end of 2021," says Renaat. "They were already using Mollie Subscriptions, but our two companies were working on different platforms. With the help of Mollie, we transferred BuddyBites to our system, making everything run more smoothly internally."

Going with the growth

A flexible system: check. A smooth implementation: double-check; something Renaat can only be happy with: "The implementation went very smoothly; it took us surprisingly little effort." Even when the four founders face a significant challenge, Mollie moves smoothly with them, as it turns out. "We started a collaboration with BuddyBites at the end of 2021," says Renaat. "They were already using Mollie Subscriptions, but our two companies were working on different platforms. With the help of Mollie, we transferred BuddyBites to our system, making everything run more smoothly internally."

"Mollie knows very well which payment methods are relevant in which countries and proactively advises us on this. They think and grow with us, which is, of course, very nice."

Renaat Waeles, co-founder of Just Russel

The next challenge for Just Russel? Continuing to grow beyond borders. "We've just completed a new round of investment, allowing us to expand to other countries more quickly. Currently, we're thinking about Germany, France, and Italy," says Renaat. "These are ambitious plans, but we're confident that Mollie will support us with advice and action. Mollie knows very well which payment methods are relevant in which countries and proactively advises us on this. They think and grow with us, which is very nice."

The next challenge for Just Russel? Continuing to grow beyond borders. "We've just completed a new round of investment, allowing us to expand to other countries more quickly. Currently, we're thinking about Germany, France, and Italy," says Renaat. "These are ambitious plans, but we're confident that Mollie will support us with advice and action. Mollie knows very well which payment methods are relevant in which countries and proactively advises us on this. They think and grow with us, which is very nice."

The next challenge for Just Russel? Continuing to grow beyond borders. "We've just completed a new round of investment, allowing us to expand to other countries more quickly. Currently, we're thinking about Germany, France, and Italy," says Renaat. "These are ambitious plans, but we're confident that Mollie will support us with advice and action. Mollie knows very well which payment methods are relevant in which countries and proactively advises us on this. They think and grow with us, which is very nice."

The next challenge for Just Russel? Continuing to grow beyond borders. "We've just completed a new round of investment, allowing us to expand to other countries more quickly. Currently, we're thinking about Germany, France, and Italy," says Renaat. "These are ambitious plans, but we're confident that Mollie will support us with advice and action. Mollie knows very well which payment methods are relevant in which countries and proactively advises us on this. They think and grow with us, which is very nice."

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