Investments in Online Shops as the Primary Measure Against the Crisis

Investments in Online Shops as the Primary Measure Against the Crisis

Investments in Online Shops as the Primary Measure Against the Crisis

Investments in Online Shops as the Primary Measure Against the Crisis

Joint Study by ECC COLOGNE and Financial Service Provider Mollie on Opportunities for Ecommerce in Times of Crisis

Joint Study by ECC COLOGNE and Financial Service Provider Mollie on Opportunities for Ecommerce in Times of Crisis

Company-updates

Company-updates

Company-updates

Jan 17, 2023

  • A joint study by ECC COLOGNE and the financial service provider Mollie: Four out of five online retailers expect continued declining consumer spending.

  • Higher energy, logistics, and procurement costs exacerbate the situation for the majority of online retailers.

  • Despite current challenges, two-thirds of online retailers look optimistically to the future and drive strategic development forward (investing in digital measures and optimising the online shop in focus).


Berlin / Amsterdam, January 17, 2023 – The current multiple crises also pose significant challenges to e-commerce due to high energy, logistics, and procurement costs, as well as delivery bottlenecks. Uncertainties also exist on the demand side: Nearly eight out of ten online retailers anticipate a decline in purchases by their consumers. Nevertheless, the majority of online retailers look optimistically to the future: About two-thirds (68%) do not expect a deterioration in their own economic situation in the next twelve months, and as many (67%) see a good medium- to long-term development in online retail. These are the results of the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V., for which 100 online retailers were surveyed about their current challenges and crisis management strategies.

  • A joint study by ECC COLOGNE and the financial service provider Mollie: Four out of five online retailers expect continued declining consumer spending.

  • Higher energy, logistics, and procurement costs exacerbate the situation for the majority of online retailers.

  • Despite current challenges, two-thirds of online retailers look optimistically to the future and drive strategic development forward (investing in digital measures and optimising the online shop in focus).


Berlin / Amsterdam, January 17, 2023 – The current multiple crises also pose significant challenges to e-commerce due to high energy, logistics, and procurement costs, as well as delivery bottlenecks. Uncertainties also exist on the demand side: Nearly eight out of ten online retailers anticipate a decline in purchases by their consumers. Nevertheless, the majority of online retailers look optimistically to the future: About two-thirds (68%) do not expect a deterioration in their own economic situation in the next twelve months, and as many (67%) see a good medium- to long-term development in online retail. These are the results of the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V., for which 100 online retailers were surveyed about their current challenges and crisis management strategies.

  • A joint study by ECC COLOGNE and the financial service provider Mollie: Four out of five online retailers expect continued declining consumer spending.

  • Higher energy, logistics, and procurement costs exacerbate the situation for the majority of online retailers.

  • Despite current challenges, two-thirds of online retailers look optimistically to the future and drive strategic development forward (investing in digital measures and optimising the online shop in focus).


Berlin / Amsterdam, January 17, 2023 – The current multiple crises also pose significant challenges to e-commerce due to high energy, logistics, and procurement costs, as well as delivery bottlenecks. Uncertainties also exist on the demand side: Nearly eight out of ten online retailers anticipate a decline in purchases by their consumers. Nevertheless, the majority of online retailers look optimistically to the future: About two-thirds (68%) do not expect a deterioration in their own economic situation in the next twelve months, and as many (67%) see a good medium- to long-term development in online retail. These are the results of the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V., for which 100 online retailers were surveyed about their current challenges and crisis management strategies.

  • A joint study by ECC COLOGNE and the financial service provider Mollie: Four out of five online retailers expect continued declining consumer spending.

  • Higher energy, logistics, and procurement costs exacerbate the situation for the majority of online retailers.

  • Despite current challenges, two-thirds of online retailers look optimistically to the future and drive strategic development forward (investing in digital measures and optimising the online shop in focus).


Berlin / Amsterdam, January 17, 2023 – The current multiple crises also pose significant challenges to e-commerce due to high energy, logistics, and procurement costs, as well as delivery bottlenecks. Uncertainties also exist on the demand side: Nearly eight out of ten online retailers anticipate a decline in purchases by their consumers. Nevertheless, the majority of online retailers look optimistically to the future: About two-thirds (68%) do not expect a deterioration in their own economic situation in the next twelve months, and as many (67%) see a good medium- to long-term development in online retail. These are the results of the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V., for which 100 online retailers were surveyed about their current challenges and crisis management strategies.

The activities of online retailers to address the crisis are diverse. In addition to general measures such as reducing energy consumption, price increases, and cost savings, it is evident that online retailers, contrary to the automatic trend to cut costs in times of crisis, continue to invest in strategic development. Expenditures on digital measures remain high. Already conducted or planned investments are primarily in the areas of online marketing (62%), mobile commerce (59%), marketplaces (43%), and online payments (41%).

"Especially because companies believe in the future of online retail, they continue to invest and optimise. It is noteworthy that investments primarily concern standard activities like online marketing or mobile commerce, where there still seems to be catch-up potential. Innovative topics like AI or blockchain, on the other hand, are still rarely tackled." - Mailin Schmelter, Deputy Head of Customer Insights at ECC COLOGNE.

The activities of online retailers to address the crisis are diverse. In addition to general measures such as reducing energy consumption, price increases, and cost savings, it is evident that online retailers, contrary to the automatic trend to cut costs in times of crisis, continue to invest in strategic development. Expenditures on digital measures remain high. Already conducted or planned investments are primarily in the areas of online marketing (62%), mobile commerce (59%), marketplaces (43%), and online payments (41%).

"Especially because companies believe in the future of online retail, they continue to invest and optimise. It is noteworthy that investments primarily concern standard activities like online marketing or mobile commerce, where there still seems to be catch-up potential. Innovative topics like AI or blockchain, on the other hand, are still rarely tackled." - Mailin Schmelter, Deputy Head of Customer Insights at ECC COLOGNE.

The activities of online retailers to address the crisis are diverse. In addition to general measures such as reducing energy consumption, price increases, and cost savings, it is evident that online retailers, contrary to the automatic trend to cut costs in times of crisis, continue to invest in strategic development. Expenditures on digital measures remain high. Already conducted or planned investments are primarily in the areas of online marketing (62%), mobile commerce (59%), marketplaces (43%), and online payments (41%).

"Especially because companies believe in the future of online retail, they continue to invest and optimise. It is noteworthy that investments primarily concern standard activities like online marketing or mobile commerce, where there still seems to be catch-up potential. Innovative topics like AI or blockchain, on the other hand, are still rarely tackled." - Mailin Schmelter, Deputy Head of Customer Insights at ECC COLOGNE.

The activities of online retailers to address the crisis are diverse. In addition to general measures such as reducing energy consumption, price increases, and cost savings, it is evident that online retailers, contrary to the automatic trend to cut costs in times of crisis, continue to invest in strategic development. Expenditures on digital measures remain high. Already conducted or planned investments are primarily in the areas of online marketing (62%), mobile commerce (59%), marketplaces (43%), and online payments (41%).

"Especially because companies believe in the future of online retail, they continue to invest and optimise. It is noteworthy that investments primarily concern standard activities like online marketing or mobile commerce, where there still seems to be catch-up potential. Innovative topics like AI or blockchain, on the other hand, are still rarely tackled." - Mailin Schmelter, Deputy Head of Customer Insights at ECC COLOGNE.

Investments Primarily in Digitalisation Measures

Further Development of the Online Shop

At the core of strategic development is the online shop as the flagship of online retailers. Along the entire customer journey, they try to strengthen areas such as assortment, value for money, and delivery. To improve the performance of the online shop, marketing and advertising measures are at the top of the agenda: Almost two-thirds of respondents advertise on social media (63%) and implement other advertising campaigns (65%) or have them planned shortly. Email marketing and optimised product images are also important measures from the perspective of online retailers.

"Furthermore, the optimisation and further development of the payment process and the use of new payment methods within the online shop remain one of the most important levers for satisfied consumers and a successful business model. From the perspective of online retailers, fraud minimisation, fast integration, and offering all relevant payment methods are currently the topics of particular importance." - Annett Polaszewski-Plath, Managing Director DACH at Mollie.

About the study

For the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V, a total of n=100 online retailers were surveyed online in October 2022. A prerequisite for participation in the survey was that the retailers sell through their own online shop. The respondents were decision-makers from the respective companies.

Download the Study

The study results will also be presented on January 24, 2023, at 2 pm in the ECC WEB TALK.

About ECC Cologne

As a subsidiary of IFH Cologne, ECC Cologne is the first point of contact for know-how transfer in the digital trading world. Retailers, manufacturers, and service providers benefit from unique market and customer insights as well as individual success and business-relevant impulses, events, and training. With ECC CLUB (www.ecc-club.de), ECC Cologne offers a unique community and networking platform for decision-makers in e-commerce.

Expertise, Channels, Community – That's what ECC Cologne stands for. www.ecckoeln.de

About Mollie

Mollie is one of the leading financial service providers in Europe. With a valuation of 6 billion euros, the company, founded in the Netherlands in 2004, is one of the most valuable fintechs on the continent. About 130,000 customers process their online payments across Europe via the cloud-based Mollie platform. This includes both regionally strong companies such as ROECKL, Reishunger, and L'Osteria, as well as global corporations such as TOMS® and UNICEF. Mollie employs more than 750 people at its headquarters in Amsterdam and has offices in Germany (Munich, Kiel, Cologne, and Berlin), France, Belgium, England, and Portugal.

Mollie | Grow your way.

Press contact:

Sebastian Ries, Openers GmbH

mollie@opnrs.com

+49 1578 058 8488

At the core of strategic development is the online shop as the flagship of online retailers. Along the entire customer journey, they try to strengthen areas such as assortment, value for money, and delivery. To improve the performance of the online shop, marketing and advertising measures are at the top of the agenda: Almost two-thirds of respondents advertise on social media (63%) and implement other advertising campaigns (65%) or have them planned shortly. Email marketing and optimised product images are also important measures from the perspective of online retailers.

"Furthermore, the optimisation and further development of the payment process and the use of new payment methods within the online shop remain one of the most important levers for satisfied consumers and a successful business model. From the perspective of online retailers, fraud minimisation, fast integration, and offering all relevant payment methods are currently the topics of particular importance." - Annett Polaszewski-Plath, Managing Director DACH at Mollie.

About the study

For the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V, a total of n=100 online retailers were surveyed online in October 2022. A prerequisite for participation in the survey was that the retailers sell through their own online shop. The respondents were decision-makers from the respective companies.

Download the Study

The study results will also be presented on January 24, 2023, at 2 pm in the ECC WEB TALK.

About ECC Cologne

As a subsidiary of IFH Cologne, ECC Cologne is the first point of contact for know-how transfer in the digital trading world. Retailers, manufacturers, and service providers benefit from unique market and customer insights as well as individual success and business-relevant impulses, events, and training. With ECC CLUB (www.ecc-club.de), ECC Cologne offers a unique community and networking platform for decision-makers in e-commerce.

Expertise, Channels, Community – That's what ECC Cologne stands for. www.ecckoeln.de

About Mollie

Mollie is one of the leading financial service providers in Europe. With a valuation of 6 billion euros, the company, founded in the Netherlands in 2004, is one of the most valuable fintechs on the continent. About 130,000 customers process their online payments across Europe via the cloud-based Mollie platform. This includes both regionally strong companies such as ROECKL, Reishunger, and L'Osteria, as well as global corporations such as TOMS® and UNICEF. Mollie employs more than 750 people at its headquarters in Amsterdam and has offices in Germany (Munich, Kiel, Cologne, and Berlin), France, Belgium, England, and Portugal.

Mollie | Grow your way.

Press contact:

Sebastian Ries, Openers GmbH

mollie@opnrs.com

+49 1578 058 8488

At the core of strategic development is the online shop as the flagship of online retailers. Along the entire customer journey, they try to strengthen areas such as assortment, value for money, and delivery. To improve the performance of the online shop, marketing and advertising measures are at the top of the agenda: Almost two-thirds of respondents advertise on social media (63%) and implement other advertising campaigns (65%) or have them planned shortly. Email marketing and optimised product images are also important measures from the perspective of online retailers.

"Furthermore, the optimisation and further development of the payment process and the use of new payment methods within the online shop remain one of the most important levers for satisfied consumers and a successful business model. From the perspective of online retailers, fraud minimisation, fast integration, and offering all relevant payment methods are currently the topics of particular importance." - Annett Polaszewski-Plath, Managing Director DACH at Mollie.

About the study

For the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V, a total of n=100 online retailers were surveyed online in October 2022. A prerequisite for participation in the survey was that the retailers sell through their own online shop. The respondents were decision-makers from the respective companies.

Download the Study

The study results will also be presented on January 24, 2023, at 2 pm in the ECC WEB TALK.

About ECC Cologne

As a subsidiary of IFH Cologne, ECC Cologne is the first point of contact for know-how transfer in the digital trading world. Retailers, manufacturers, and service providers benefit from unique market and customer insights as well as individual success and business-relevant impulses, events, and training. With ECC CLUB (www.ecc-club.de), ECC Cologne offers a unique community and networking platform for decision-makers in e-commerce.

Expertise, Channels, Community – That's what ECC Cologne stands for. www.ecckoeln.de

About Mollie

Mollie is one of the leading financial service providers in Europe. With a valuation of 6 billion euros, the company, founded in the Netherlands in 2004, is one of the most valuable fintechs on the continent. About 130,000 customers process their online payments across Europe via the cloud-based Mollie platform. This includes both regionally strong companies such as ROECKL, Reishunger, and L'Osteria, as well as global corporations such as TOMS® and UNICEF. Mollie employs more than 750 people at its headquarters in Amsterdam and has offices in Germany (Munich, Kiel, Cologne, and Berlin), France, Belgium, England, and Portugal.

Mollie | Grow your way.

Press contact:

Sebastian Ries, Openers GmbH

mollie@opnrs.com

+49 1578 058 8488

At the core of strategic development is the online shop as the flagship of online retailers. Along the entire customer journey, they try to strengthen areas such as assortment, value for money, and delivery. To improve the performance of the online shop, marketing and advertising measures are at the top of the agenda: Almost two-thirds of respondents advertise on social media (63%) and implement other advertising campaigns (65%) or have them planned shortly. Email marketing and optimised product images are also important measures from the perspective of online retailers.

"Furthermore, the optimisation and further development of the payment process and the use of new payment methods within the online shop remain one of the most important levers for satisfied consumers and a successful business model. From the perspective of online retailers, fraud minimisation, fast integration, and offering all relevant payment methods are currently the topics of particular importance." - Annett Polaszewski-Plath, Managing Director DACH at Mollie.

About the study

For the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V, a total of n=100 online retailers were surveyed online in October 2022. A prerequisite for participation in the survey was that the retailers sell through their own online shop. The respondents were decision-makers from the respective companies.

Download the Study

The study results will also be presented on January 24, 2023, at 2 pm in the ECC WEB TALK.

About ECC Cologne

As a subsidiary of IFH Cologne, ECC Cologne is the first point of contact for know-how transfer in the digital trading world. Retailers, manufacturers, and service providers benefit from unique market and customer insights as well as individual success and business-relevant impulses, events, and training. With ECC CLUB (www.ecc-club.de), ECC Cologne offers a unique community and networking platform for decision-makers in e-commerce.

Expertise, Channels, Community – That's what ECC Cologne stands for. www.ecckoeln.de

About Mollie

Mollie is one of the leading financial service providers in Europe. With a valuation of 6 billion euros, the company, founded in the Netherlands in 2004, is one of the most valuable fintechs on the continent. About 130,000 customers process their online payments across Europe via the cloud-based Mollie platform. This includes both regionally strong companies such as ROECKL, Reishunger, and L'Osteria, as well as global corporations such as TOMS® and UNICEF. Mollie employs more than 750 people at its headquarters in Amsterdam and has offices in Germany (Munich, Kiel, Cologne, and Berlin), France, Belgium, England, and Portugal.

Mollie | Grow your way.

Press contact:

Sebastian Ries, Openers GmbH

mollie@opnrs.com

+49 1578 058 8488

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MollieNewsInvestments in Online Shops as the Primary Measure Against the Crisis
MollieNewsInvestments in Online Shops as the Primary Measure Against the Crisis