At the core of strategic development is the online shop as the flagship of online retailers. Along the entire customer journey, they try to strengthen areas such as assortment, value for money, and delivery. To improve the performance of the online shop, marketing and advertising measures are at the top of the agenda: Almost two-thirds of respondents advertise on social media (63%) and implement other advertising campaigns (65%) or have them planned shortly. Email marketing and optimised product images are also important measures from the perspective of online retailers.
"Furthermore, the optimisation and further development of the payment process and the use of new payment methods within the online shop remain one of the most important levers for satisfied consumers and a successful business model. From the perspective of online retailers, fraud minimisation, fast integration, and offering all relevant payment methods are currently the topics of particular importance." - Annett Polaszewski-Plath, Managing Director DACH at Mollie.
About the study
For the study "Opportunities for E-Commerce in Times of Crisis: Navigating Online Retailers Through a Changing World" by ECC COLOGNE in collaboration with Mollie B.V, a total of n=100 online retailers were surveyed online in October 2022. A prerequisite for participation in the survey was that the retailers sell through their own online shop. The respondents were decision-makers from the respective companies.
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The study results will also be presented on January 24, 2023, at 2 pm in the ECC WEB TALK.
About ECC Cologne
As a subsidiary of IFH Cologne, ECC Cologne is the first point of contact for know-how transfer in the digital trading world. Retailers, manufacturers, and service providers benefit from unique market and customer insights as well as individual success and business-relevant impulses, events, and training. With ECC CLUB (www.ecc-club.de), ECC Cologne offers a unique community and networking platform for decision-makers in e-commerce.
Expertise, Channels, Community – That's what ECC Cologne stands for. www.ecckoeln.de
About Mollie
Mollie is one of the leading financial service providers in Europe. With a valuation of 6 billion euros, the company, founded in the Netherlands in 2004, is one of the most valuable fintechs on the continent. About 130,000 customers process their online payments across Europe via the cloud-based Mollie platform. This includes both regionally strong companies such as ROECKL, Reishunger, and L'Osteria, as well as global corporations such as TOMS® and UNICEF. Mollie employs more than 750 people at its headquarters in Amsterdam and has offices in Germany (Munich, Kiel, Cologne, and Berlin), France, Belgium, England, and Portugal.
Mollie | Grow your way.
Press contact:
Sebastian Ries, Openers GmbH
mollie@opnrs.com
+49 1578 058 8488
