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Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Flattered x Mollie: Finding the perfect payments fit
Flattered x Mollie: Finding the perfect payments fit
Flattered x Mollie: Finding the perfect payments fit
See how fashion brand Flattered uses Mollie to enhance its Shopify store, offering local payments and optimising costs to scale across Europe.
See how fashion brand Flattered uses Mollie to enhance its Shopify store, offering local payments and optimising costs to scale across Europe.
Ecommerce
Ecommerce
Ecommerce
Partner:Webshop
Partner:Webshop
Partner:Webshop
“Mollie came out as the better solution. We got good help from the start, and we were able to activate all the local payment methods at once”.”
Gustav Lidén - Founder @ Flattered
Introducing Flattered
Founded in 2013, on the twin pillars of Scandinavian design principles and sustainable European craftsmanship, Flattered creates "affordable premium" shoes for the modern professional who refuses to choose between style and value.
More than just a local favourite, Flattered has grown into an international ecommerce brand with key markets across Europe and the US, and devoted customers from Como to California.
They run their global operation on Shopify, balancing a premium online experience with a flagship store in Stockholm.
Introducing Flattered
Founded in 2013, on the twin pillars of Scandinavian design principles and sustainable European craftsmanship, Flattered creates "affordable premium" shoes for the modern professional who refuses to choose between style and value.
More than just a local favourite, Flattered has grown into an international ecommerce brand with key markets across Europe and the US, and devoted customers from Como to California.
They run their global operation on Shopify, balancing a premium online experience with a flagship store in Stockholm.
Introducing Flattered
Founded in 2013, on the twin pillars of Scandinavian design principles and sustainable European craftsmanship, Flattered creates "affordable premium" shoes for the modern professional who refuses to choose between style and value.
More than just a local favourite, Flattered has grown into an international ecommerce brand with key markets across Europe and the US, and devoted customers from Como to California.
They run their global operation on Shopify, balancing a premium online experience with a flagship store in Stockholm.
The challenge: Pricing and payment methods
As Flattered scaled across Europe, its payment setup became a primary focus for optimisation. Founder Gustav Lidén personally took on the responsibility of finding a new solution with one primary objective: "to lower the transaction cost."
However, Gustav soon learned that there was another major hurdle to overcome.
While price certainly mattered, a few of the payment options he looked at "didn't have the local payment methods that we were looking for."
Flattered's customers expect sophistication at every touchpoint. To deliver that premium experience across Europe, they needed a payment partner who matched their design philosophy: seamlessly integrated with Shopify, locally relevant, and built to scale alongside their ambition.
The challenge: Pricing and payment methods
As Flattered scaled across Europe, its payment setup became a primary focus for optimisation. Founder Gustav Lidén personally took on the responsibility of finding a new solution with one primary objective: "to lower the transaction cost."
However, Gustav soon learned that there was another major hurdle to overcome.
While price certainly mattered, a few of the payment options he looked at "didn't have the local payment methods that we were looking for."
Flattered's customers expect sophistication at every touchpoint. To deliver that premium experience across Europe, they needed a payment partner who matched their design philosophy: seamlessly integrated with Shopify, locally relevant, and built to scale alongside their ambition.
The challenge: Pricing and payment methods
As Flattered scaled across Europe, its payment setup became a primary focus for optimisation. Founder Gustav Lidén personally took on the responsibility of finding a new solution with one primary objective: "to lower the transaction cost."
However, Gustav soon learned that there was another major hurdle to overcome.
While price certainly mattered, a few of the payment options he looked at "didn't have the local payment methods that we were looking for."
Flattered's customers expect sophistication at every touchpoint. To deliver that premium experience across Europe, they needed a payment partner who matched their design philosophy: seamlessly integrated with Shopify, locally relevant, and built to scale alongside their ambition.
The Goldilocks solution: Getting payments “just right”
Gustav’s search for a new payment provider felt like the classic Goldilocks dilemma.
Some providers were too big and impersonal. "We looked at Adyen, but you could really tell that they didn't care about us as a customer," Gustav explains. "I think we are too small for them."
Others were too clunky. They might have been competitive on price, but they failed the usability test on both the back-end and front-end.
Then they found Mollie. It was the "just right" solution.
Mollie provided the best of both worlds: an attractive pricing model that solved their primary challenge and a "very smooth process" from start to finish, as Gustav calls it.
"Mollie came out as the better solution and seemed easier to work with," he says. "We got good help from the start, and we were able to activate all the local payment methods at once”.
The Goldilocks solution: Getting payments “just right”
Gustav’s search for a new payment provider felt like the classic Goldilocks dilemma.
Some providers were too big and impersonal. "We looked at Adyen, but you could really tell that they didn't care about us as a customer," Gustav explains. "I think we are too small for them."
Others were too clunky. They might have been competitive on price, but they failed the usability test on both the back-end and front-end.
Then they found Mollie. It was the "just right" solution.
Mollie provided the best of both worlds: an attractive pricing model that solved their primary challenge and a "very smooth process" from start to finish, as Gustav calls it.
"Mollie came out as the better solution and seemed easier to work with," he says. "We got good help from the start, and we were able to activate all the local payment methods at once”.
The Goldilocks solution: Getting payments “just right”
Gustav’s search for a new payment provider felt like the classic Goldilocks dilemma.
Some providers were too big and impersonal. "We looked at Adyen, but you could really tell that they didn't care about us as a customer," Gustav explains. "I think we are too small for them."
Others were too clunky. They might have been competitive on price, but they failed the usability test on both the back-end and front-end.
Then they found Mollie. It was the "just right" solution.
Mollie provided the best of both worlds: an attractive pricing model that solved their primary challenge and a "very smooth process" from start to finish, as Gustav calls it.
"Mollie came out as the better solution and seemed easier to work with," he says. "We got good help from the start, and we were able to activate all the local payment methods at once”.
The results: Scaling in style
By partnering with Mollie, Flattered now has a payment setup that aligns with its brand quality and supports its growth ambitions.
Optimised transaction costs: Mollie's transparent, competitive pricing model immediately addressed the main challenge, improving our bottom line on European transactions, without adding complexity.
A truly native Shopify experience: The biggest win for the team is how seamlessly Mollie integrates into their store. "I like that you have a good integration with Shopify," says Gustav. "It looks very native." This simplicity extends to the backend, which he describes as "very intuitive and fast."
A growth partner, not just a platform: With Mollie, Flattered feels they have a genuine partnership. This sentiment was validated by other leaders in the Swedish ecommerce community. "I've also talked to other ecommerce brands, like Nudient, who is also a customer of yours," Gustav shares. "They are also very like, 'Oh, the platform is so smooth and it's so easy to work with.'"
Cashflow clarity: For a founder, clarity is king. The Mollie Dashboard provides a simple, direct view of the company's cash flow. "The dashboard is very clear," Gustav says. "It's also nice that it's so visible how much is pending. It's all there from the start."
The results: Scaling in style
By partnering with Mollie, Flattered now has a payment setup that aligns with its brand quality and supports its growth ambitions.
Optimised transaction costs: Mollie's transparent, competitive pricing model immediately addressed the main challenge, improving our bottom line on European transactions, without adding complexity.
A truly native Shopify experience: The biggest win for the team is how seamlessly Mollie integrates into their store. "I like that you have a good integration with Shopify," says Gustav. "It looks very native." This simplicity extends to the backend, which he describes as "very intuitive and fast."
A growth partner, not just a platform: With Mollie, Flattered feels they have a genuine partnership. This sentiment was validated by other leaders in the Swedish ecommerce community. "I've also talked to other ecommerce brands, like Nudient, who is also a customer of yours," Gustav shares. "They are also very like, 'Oh, the platform is so smooth and it's so easy to work with.'"
Cashflow clarity: For a founder, clarity is king. The Mollie Dashboard provides a simple, direct view of the company's cash flow. "The dashboard is very clear," Gustav says. "It's also nice that it's so visible how much is pending. It's all there from the start."
The results: Scaling in style
By partnering with Mollie, Flattered now has a payment setup that aligns with its brand quality and supports its growth ambitions.
Optimised transaction costs: Mollie's transparent, competitive pricing model immediately addressed the main challenge, improving our bottom line on European transactions, without adding complexity.
A truly native Shopify experience: The biggest win for the team is how seamlessly Mollie integrates into their store. "I like that you have a good integration with Shopify," says Gustav. "It looks very native." This simplicity extends to the backend, which he describes as "very intuitive and fast."
A growth partner, not just a platform: With Mollie, Flattered feels they have a genuine partnership. This sentiment was validated by other leaders in the Swedish ecommerce community. "I've also talked to other ecommerce brands, like Nudient, who is also a customer of yours," Gustav shares. "They are also very like, 'Oh, the platform is so smooth and it's so easy to work with.'"
Cashflow clarity: For a founder, clarity is king. The Mollie Dashboard provides a simple, direct view of the company's cash flow. "The dashboard is very clear," Gustav says. "It's also nice that it's so visible how much is pending. It's all there from the start."
“If you’re looking to expand in Europe, you want to look at Mollie. Especially if you're on Shopify, I think the integration works very well. You get a native checkout, and everything has been very smooth, I would say. It feels like we have a good collaboration.”
Gustav Lidén, Founder @ Flattered
Looking forward to the future
With its European payments now fully optimised, Flattered is focused on consolidating its key markets and driving long-term, stable profitability. As they continue to scale, they know they have a payment partner that can help them reach their goals. Gustav’s advice is simple:
“If you’re looking to expand in Europe, you want to look at Mollie. Especially if you're on Shopify, I think the integration works very well. You get a native checkout, and everything has been very smooth, I would say. It feels like we have a good collaboration."
Gustav Lidén, Founder, Flattered
Looking to scale your Shopify store without the high fees and complexity? Find out more about payments with Mollie.
Looking forward to the future
With its European payments now fully optimised, Flattered is focused on consolidating its key markets and driving long-term, stable profitability. As they continue to scale, they know they have a payment partner that can help them reach their goals. Gustav’s advice is simple:
“If you’re looking to expand in Europe, you want to look at Mollie. Especially if you're on Shopify, I think the integration works very well. You get a native checkout, and everything has been very smooth, I would say. It feels like we have a good collaboration."
Gustav Lidén, Founder, Flattered
Looking to scale your Shopify store without the high fees and complexity? Find out more about payments with Mollie.
Looking forward to the future
With its European payments now fully optimised, Flattered is focused on consolidating its key markets and driving long-term, stable profitability. As they continue to scale, they know they have a payment partner that can help them reach their goals. Gustav’s advice is simple:
“If you’re looking to expand in Europe, you want to look at Mollie. Especially if you're on Shopify, I think the integration works very well. You get a native checkout, and everything has been very smooth, I would say. It feels like we have a good collaboration."
Gustav Lidén, Founder, Flattered
Looking to scale your Shopify store without the high fees and complexity? Find out more about payments with Mollie.
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