tasko boosts conversion rate by 8% with Apple Pay
Ecommerce
conversion rate for card payments
credit card transactions via Apple Pay
“Integrating Apple Pay was an important step for us to offer convenient payment methods and remove purchase barriers. ”
Florian Weber, Managing Director, tasko Products GmbH
tasko Products GmbH operates successful online shops such as koffer.com and welovebags.de, developing premium bags, suitcases, and travel accessories that combine design and functionality. In eCommerce, the company pursues one clear goal: enabling customers to complete their purchases quickly, easily, and without barriers – whether locally or internationally. The shops are built on the OXID eShop platform, providing tasko with a flexible and scalable foundation for international eCommerce.
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Convenient payment methods as a key to conversion
To reduce cart abandonment and improve customer satisfaction, tasko was looking for a solution to make checkout even simpler. The focus was on integrating Apple Pay – a fast, convenient, and globally trusted payment method that builds confidence and increases the appeal of their online stores.
Together with Mollie, implementation was seamless. Thanks to Mollie’s easy-to-integrate payment gateway, Apple Pay went live in the shop within a short time. Combined with performance analysis from Mollie’s Customer Success team, the impact of this new payment method on customer behaviour became clearly visible.
Measurable success at checkout
The results speak for themselves:
+8% conversion rate for card payments
25.38% of all credit card transactions are now processed via Apple Pay
With Mollie, tasko has found a payment partner that not only supports local optimisation but also enables expansion into international markets. The integration of Apple Pay is a key driver in reducing purchase barriers and providing customers with a smooth shopping experience – everywhere.
The combination of OXID eShop and Mollie allows merchants to quickly enable modern payment methods such as Apple Pay and strategically optimise checkout processes.
Optimise your checkout today
Discover how Mollie can support your business with Apple Pay and other smart payment options – from simple integration to data-driven performance analysis.
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