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Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Sustainable expansion of Mother’s Earth with smart payment solutions
Sustainable expansion of Mother’s Earth with smart payment solutions
Sustainable expansion of Mother’s Earth with smart payment solutions
With Mollie as a partner, the environmentally conscious company, Mother's Earth, effortlessly expands into new markets and good causes.
With Mollie as a partner, the environmentally conscious company, Mother's Earth, effortlessly expands into new markets and good causes.
Ecommerce
Ecommerce
Ecommerce
“What’s great about Mollie is that communication lines are short and we can switch quickly. That makes a big difference in a fast-growing environment.”
Floris Gutker de Geus - CEO Mother's Earth
Mother’s Earth, an innovative player in the ecological detergent market, has built a global customer base in record time with its sustainable laundry strips. The company was founded in 2023 by Lisette and Floris Gutker de Geus, mother and son, and now sells in dozens of countries. With Mollie as a partner, the environmentally conscious company effortlessly expands into new markets and good causes.
Mother’s Earth, an innovative player in the ecological detergent market, has built a global customer base in record time with its sustainable laundry strips. The company was founded in 2023 by Lisette and Floris Gutker de Geus, mother and son, and now sells in dozens of countries. With Mollie as a partner, the environmentally conscious company effortlessly expands into new markets and good causes.
Mother’s Earth, an innovative player in the ecological detergent market, has built a global customer base in record time with its sustainable laundry strips. The company was founded in 2023 by Lisette and Floris Gutker de Geus, mother and son, and now sells in dozens of countries. With Mollie as a partner, the environmentally conscious company effortlessly expands into new markets and good causes.
Mother’s Earth started with selling laundry strips: an eco-friendly and pleasantly scented detergent that cleans just as powerfully as traditional alternatives. The product is primarily a means to achieve a bigger goal: improving the world while encouraging customers to do the same. For every order, Mother’s Earth donates five laundry strips to a charity of choice, such as a cat or dog shelter, a refuge for victims of domestic violence, or Stichting AAP. Additionally, the company donates money monthly to good causes.
This combination of sustainability and social engagement is a successful formula. Since becoming a Mollie customer in December 2023, their revenue has increased by no less than 350%. The Mother’s Earth team now counts 20 employees working worldwide.
Mother’s Earth started with selling laundry strips: an eco-friendly and pleasantly scented detergent that cleans just as powerfully as traditional alternatives. The product is primarily a means to achieve a bigger goal: improving the world while encouraging customers to do the same. For every order, Mother’s Earth donates five laundry strips to a charity of choice, such as a cat or dog shelter, a refuge for victims of domestic violence, or Stichting AAP. Additionally, the company donates money monthly to good causes.
This combination of sustainability and social engagement is a successful formula. Since becoming a Mollie customer in December 2023, their revenue has increased by no less than 350%. The Mother’s Earth team now counts 20 employees working worldwide.
Mother’s Earth started with selling laundry strips: an eco-friendly and pleasantly scented detergent that cleans just as powerfully as traditional alternatives. The product is primarily a means to achieve a bigger goal: improving the world while encouraging customers to do the same. For every order, Mother’s Earth donates five laundry strips to a charity of choice, such as a cat or dog shelter, a refuge for victims of domestic violence, or Stichting AAP. Additionally, the company donates money monthly to good causes.
This combination of sustainability and social engagement is a successful formula. Since becoming a Mollie customer in December 2023, their revenue has increased by no less than 350%. The Mother’s Earth team now counts 20 employees working worldwide.
Supporting growth
Mother’s Earth spreads like the scent of fresh laundry in a sunny garden. They now sell laundry strips in 52 countries. This international expansion, combined with their growing customer base, brings new challenges in payments and logistics. To manage this growth smoothly, choosing Mollie as their payment service provider (PSP) has been essential.
CEO Floris Gutker de Geus explains why choosing Mollie was so important: “We have many recurring payments in the form of subscriptions. We use a CRM system where customers can make changes at any time. Mollie integrates well with Firmhouse, our CRM partner, allowing us to manage everything smoothly. Also, I already had good experiences with Mollie from previous webshops, so the choice was quickly made.”
For a company offering both one-time and recurring payments and becoming increasingly international, it is important to have a PSP that can support their growth. Mollie provided the perfect solution by offering a wide range of payment methods that align with Mother’s Earth’s international ambitions. This was important not only for local markets in Europe but also for broader international expansion.
Supporting growth
Mother’s Earth spreads like the scent of fresh laundry in a sunny garden. They now sell laundry strips in 52 countries. This international expansion, combined with their growing customer base, brings new challenges in payments and logistics. To manage this growth smoothly, choosing Mollie as their payment service provider (PSP) has been essential.
CEO Floris Gutker de Geus explains why choosing Mollie was so important: “We have many recurring payments in the form of subscriptions. We use a CRM system where customers can make changes at any time. Mollie integrates well with Firmhouse, our CRM partner, allowing us to manage everything smoothly. Also, I already had good experiences with Mollie from previous webshops, so the choice was quickly made.”
For a company offering both one-time and recurring payments and becoming increasingly international, it is important to have a PSP that can support their growth. Mollie provided the perfect solution by offering a wide range of payment methods that align with Mother’s Earth’s international ambitions. This was important not only for local markets in Europe but also for broader international expansion.
Supporting growth
Mother’s Earth spreads like the scent of fresh laundry in a sunny garden. They now sell laundry strips in 52 countries. This international expansion, combined with their growing customer base, brings new challenges in payments and logistics. To manage this growth smoothly, choosing Mollie as their payment service provider (PSP) has been essential.
CEO Floris Gutker de Geus explains why choosing Mollie was so important: “We have many recurring payments in the form of subscriptions. We use a CRM system where customers can make changes at any time. Mollie integrates well with Firmhouse, our CRM partner, allowing us to manage everything smoothly. Also, I already had good experiences with Mollie from previous webshops, so the choice was quickly made.”
For a company offering both one-time and recurring payments and becoming increasingly international, it is important to have a PSP that can support their growth. Mollie provided the perfect solution by offering a wide range of payment methods that align with Mother’s Earth’s international ambitions. This was important not only for local markets in Europe but also for broader international expansion.
Optimized checkout
What makes Mother’s Earth special is not only the huge revenue growth but also their ambition to expand further. Mollie actively supports them in this growth phase. The contact between both parties is smooth and personal, which is an important element for the success of their collaboration. The CEO emphasizes: “What’s great about Mollie is that communication lines are short and we can switch quickly. The contact is always good, and that makes a big difference in a fast-growing environment.”
A crucial role Mollie plays is thinking along about issues related to international growth. “Every country has its own payment methods,” Gutker de Geus explains. “In the Netherlands, iDeal is the standard, in Belgium Bancontact, but in countries like Sweden or Norway, you need to know what the most popular methods are there. It’s nice to have Mollie as a partner because they already have that knowledge in-house.”
Nikan Yaghout, Customer Success Manager at Mollie, regularly contacts Mother’s Earth. “Europe is diverse. If you want to expand into a new market, it’s essential to know which payment methods are popular there. My role is mainly to advise on that. We ensure new payment methods are seamlessly integrated into the checkout process so our customers can expand internationally without problems."
Yaghout involves Mother’s Earth in new developments that are relevant so the partnership can keep growing. For example, Mollie recently launched an embedded credit card checkout for Shopify, Yaghout says. “Customers stay on the same page when entering their details, without being redirected. That helps keep conversion rates high. We keep working on such improvements to support our customers.”
Optimized checkout
What makes Mother’s Earth special is not only the huge revenue growth but also their ambition to expand further. Mollie actively supports them in this growth phase. The contact between both parties is smooth and personal, which is an important element for the success of their collaboration. The CEO emphasizes: “What’s great about Mollie is that communication lines are short and we can switch quickly. The contact is always good, and that makes a big difference in a fast-growing environment.”
A crucial role Mollie plays is thinking along about issues related to international growth. “Every country has its own payment methods,” Gutker de Geus explains. “In the Netherlands, iDeal is the standard, in Belgium Bancontact, but in countries like Sweden or Norway, you need to know what the most popular methods are there. It’s nice to have Mollie as a partner because they already have that knowledge in-house.”
Nikan Yaghout, Customer Success Manager at Mollie, regularly contacts Mother’s Earth. “Europe is diverse. If you want to expand into a new market, it’s essential to know which payment methods are popular there. My role is mainly to advise on that. We ensure new payment methods are seamlessly integrated into the checkout process so our customers can expand internationally without problems."
Yaghout involves Mother’s Earth in new developments that are relevant so the partnership can keep growing. For example, Mollie recently launched an embedded credit card checkout for Shopify, Yaghout says. “Customers stay on the same page when entering their details, without being redirected. That helps keep conversion rates high. We keep working on such improvements to support our customers.”
Optimized checkout
What makes Mother’s Earth special is not only the huge revenue growth but also their ambition to expand further. Mollie actively supports them in this growth phase. The contact between both parties is smooth and personal, which is an important element for the success of their collaboration. The CEO emphasizes: “What’s great about Mollie is that communication lines are short and we can switch quickly. The contact is always good, and that makes a big difference in a fast-growing environment.”
A crucial role Mollie plays is thinking along about issues related to international growth. “Every country has its own payment methods,” Gutker de Geus explains. “In the Netherlands, iDeal is the standard, in Belgium Bancontact, but in countries like Sweden or Norway, you need to know what the most popular methods are there. It’s nice to have Mollie as a partner because they already have that knowledge in-house.”
Nikan Yaghout, Customer Success Manager at Mollie, regularly contacts Mother’s Earth. “Europe is diverse. If you want to expand into a new market, it’s essential to know which payment methods are popular there. My role is mainly to advise on that. We ensure new payment methods are seamlessly integrated into the checkout process so our customers can expand internationally without problems."
Yaghout involves Mother’s Earth in new developments that are relevant so the partnership can keep growing. For example, Mollie recently launched an embedded credit card checkout for Shopify, Yaghout says. “Customers stay on the same page when entering their details, without being redirected. That helps keep conversion rates high. We keep working on such improvements to support our customers.”
Every step has impact
Mother’s Earth is not done growing yet. Their goal is to make an impact worldwide. Gutker de Geus says: “We won’t stop until everyone is washing with Mother’s Earth. Our goal is to create a community of people who want to contribute to a better world. Every small step has a big impact, and we can encourage that.”
This vision is strengthened by their monthly donations to good causes and their transparent business operations. Customers feel connected to the brand because they know their purchase goes beyond just the product. Lisette’s personal involvement in the donation process is also an important factor. “I drive all over the Netherlands to personally deliver donations to the charities,” Lisette says. “We want to buy an electric van to make this process even more sustainable. Many charities rely entirely on donations. Thanks to our support, they are completely free from laundry costs. And by using the laundry strips, they don’t pollute with bleach, optical brighteners, and phosphonates. It’s wonderful to see how happy the charities are with our support, and that gives us energy to keep going.”
Every step has impact
Mother’s Earth is not done growing yet. Their goal is to make an impact worldwide. Gutker de Geus says: “We won’t stop until everyone is washing with Mother’s Earth. Our goal is to create a community of people who want to contribute to a better world. Every small step has a big impact, and we can encourage that.”
This vision is strengthened by their monthly donations to good causes and their transparent business operations. Customers feel connected to the brand because they know their purchase goes beyond just the product. Lisette’s personal involvement in the donation process is also an important factor. “I drive all over the Netherlands to personally deliver donations to the charities,” Lisette says. “We want to buy an electric van to make this process even more sustainable. Many charities rely entirely on donations. Thanks to our support, they are completely free from laundry costs. And by using the laundry strips, they don’t pollute with bleach, optical brighteners, and phosphonates. It’s wonderful to see how happy the charities are with our support, and that gives us energy to keep going.”
Every step has impact
Mother’s Earth is not done growing yet. Their goal is to make an impact worldwide. Gutker de Geus says: “We won’t stop until everyone is washing with Mother’s Earth. Our goal is to create a community of people who want to contribute to a better world. Every small step has a big impact, and we can encourage that.”
This vision is strengthened by their monthly donations to good causes and their transparent business operations. Customers feel connected to the brand because they know their purchase goes beyond just the product. Lisette’s personal involvement in the donation process is also an important factor. “I drive all over the Netherlands to personally deliver donations to the charities,” Lisette says. “We want to buy an electric van to make this process even more sustainable. Many charities rely entirely on donations. Thanks to our support, they are completely free from laundry costs. And by using the laundry strips, they don’t pollute with bleach, optical brighteners, and phosphonates. It’s wonderful to see how happy the charities are with our support, and that gives us energy to keep going.”
Future plans
Mother’s Earth wants not only to expand its product line in the near future but also to increase its societal impact. “We want to make the world holistically better,” says Floris. “And we can’t do that alone. With the right partners, like Mollie, we can keep growing and realize our vision.” Besides expanding into new markets within Europe, the United States is also on the agenda. “It’s now about continuing and maintaining momentum.”
Future plans
Mother’s Earth wants not only to expand its product line in the near future but also to increase its societal impact. “We want to make the world holistically better,” says Floris. “And we can’t do that alone. With the right partners, like Mollie, we can keep growing and realize our vision.” Besides expanding into new markets within Europe, the United States is also on the agenda. “It’s now about continuing and maintaining momentum.”
Future plans
Mother’s Earth wants not only to expand its product line in the near future but also to increase its societal impact. “We want to make the world holistically better,” says Floris. “And we can’t do that alone. With the right partners, like Mollie, we can keep growing and realize our vision.” Besides expanding into new markets within Europe, the United States is also on the agenda. “It’s now about continuing and maintaining momentum.”
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