Wopilo

Wopilo

Wopilo

The French company offering innovative pillows owes its growth to purely digital communication and distribution.

The French company offering innovative pillows owes its growth to purely digital communication and distribution.

Ecommerce

"Online sales and optimised customer experience: Wopilo, the DNVB that can rest easy."

"Online sales and optimised customer experience: Wopilo, the DNVB that can rest easy."

"Online sales and optimised customer experience: Wopilo, the DNVB that can rest easy."

"Online sales and optimised customer experience: Wopilo, the DNVB that can rest easy."

Thomas Head of Operations at Wopilo

The French start-up Wopilo has set itself the task of becoming the benefactor of our nights by offering a small revolution in the world of sleep: an innovative pillow that merges the traditional feather pillow with the ergonomic pillow. Launched in 2017, the brand has since grown steadily, arousing the enthusiasm of consumers and professionals. His secret? '' Total control of the confection, but also of communication and distribution, since our products are only available via our website '', explains the Head of Operations, Thomas Cagnard.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

Wopilo, three times elected product of the year (2019, 2020 and 2021)

After being voted Product of the Year in December 2018, the Wopilo is joined by the Wopilo+, an adjustable version of the Wopilo, also voted Product of the Year 2020. The team currently has a dozen enthusiasts dedicated to sleep, with a range of top-of-the-range and customisable products, including more recently GOTS-certified organic cotton bed linen. “The idea was to develop the brand with innovative products in order to diversify ourselves, while bringing added value to the consumer. We are now producing duvets, which is quite consistent with our approach of well-designed, pleasant and yet affordable products,” says Thomas Cagnard.

The French start-up Wopilo has set itself the task of becoming the benefactor of our nights by offering a small revolution in the world of sleep: an innovative pillow that merges the traditional feather pillow with the ergonomic pillow. Launched in 2017, the brand has since grown steadily, arousing the enthusiasm of consumers and professionals. His secret? '' Total control of the confection, but also of communication and distribution, since our products are only available via our website '', explains the Head of Operations, Thomas Cagnard.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

Wopilo, three times elected product of the year (2019, 2020 and 2021)

After being voted Product of the Year in December 2018, the Wopilo is joined by the Wopilo+, an adjustable version of the Wopilo, also voted Product of the Year 2020. The team currently has a dozen enthusiasts dedicated to sleep, with a range of top-of-the-range and customisable products, including more recently GOTS-certified organic cotton bed linen. “The idea was to develop the brand with innovative products in order to diversify ourselves, while bringing added value to the consumer. We are now producing duvets, which is quite consistent with our approach of well-designed, pleasant and yet affordable products,” says Thomas Cagnard.

The French start-up Wopilo has set itself the task of becoming the benefactor of our nights by offering a small revolution in the world of sleep: an innovative pillow that merges the traditional feather pillow with the ergonomic pillow. Launched in 2017, the brand has since grown steadily, arousing the enthusiasm of consumers and professionals. His secret? '' Total control of the confection, but also of communication and distribution, since our products are only available via our website '', explains the Head of Operations, Thomas Cagnard.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

Wopilo, three times elected product of the year (2019, 2020 and 2021)

After being voted Product of the Year in December 2018, the Wopilo is joined by the Wopilo+, an adjustable version of the Wopilo, also voted Product of the Year 2020. The team currently has a dozen enthusiasts dedicated to sleep, with a range of top-of-the-range and customisable products, including more recently GOTS-certified organic cotton bed linen. “The idea was to develop the brand with innovative products in order to diversify ourselves, while bringing added value to the consumer. We are now producing duvets, which is quite consistent with our approach of well-designed, pleasant and yet affordable products,” says Thomas Cagnard.

The French start-up Wopilo has set itself the task of becoming the benefactor of our nights by offering a small revolution in the world of sleep: an innovative pillow that merges the traditional feather pillow with the ergonomic pillow. Launched in 2017, the brand has since grown steadily, arousing the enthusiasm of consumers and professionals. His secret? '' Total control of the confection, but also of communication and distribution, since our products are only available via our website '', explains the Head of Operations, Thomas Cagnard.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

It was in 2015 that the Wopilo concept began to germinate in the mind of Thomas Hervet. Surrounded by professionals (osteopath and sports doctor), the latter wanted to provide a solution to the problem of difficult nights. A phenomenon that he himself had to face, like 63% of the French. After a successful crowdfunding campaign on Kickstarter in 2017, Wopilo releases its first product on the market: an eponymous pillow that refuses to compromise. Where the usual pillows are either ergonomic or comfortable, Wopilo has bet on a pillow that is both soft and developed to soothe neck pain. Clearly explained, this simple and effective response to sleep problems has directly formed the basis of a strong and coherent discourse, arousing interest, fundraising and consumer confidence.

Wopilo, three times elected product of the year (2019, 2020 and 2021)

After being voted Product of the Year in December 2018, the Wopilo is joined by the Wopilo+, an adjustable version of the Wopilo, also voted Product of the Year 2020. The team currently has a dozen enthusiasts dedicated to sleep, with a range of top-of-the-range and customisable products, including more recently GOTS-certified organic cotton bed linen. “The idea was to develop the brand with innovative products in order to diversify ourselves, while bringing added value to the consumer. We are now producing duvets, which is quite consistent with our approach of well-designed, pleasant and yet affordable products,” says Thomas Cagnard.

"Right after quality, the most important thing for Wopilo is the customer experience."

Thomas Cagnard Head of Operations at Wopilo

The success of a 100% digital business model

If the Wopilo adventure started on the Internet, it also continues online. Only online, even. “From the start, we chose a direct-to-consumer business model, focusing on French B2C and online sales”.

Because Wopilo is what we call a DNVB – a Digital Native Vertical Brand, a brand that expresses itself, interacts and sells directly via the web. As a digital pure-player, it is radically reshaping market standards. “ This way of doing things allows us to keep control of the design, promotion and distribution of our products from A to Z by eliminating intermediaries, thus being able to rethink and control the entire value chain ”, adds Thomas. The goal ? Establish a strong emotional bond with the consumer, federate an active and loyal long-term community to create added value from scratch. “Just after the quality of our products, it is above all the customer experience that matters to us. What we call customer experience includes the sensory experience with the product, the online advice and purchase experience and the interactions with our customer service. In this sense, we consider that it is done at 360°, both before, during and after the sale, through everything we can offer on the site and via the support. »

The success of a 100% digital business model

If the Wopilo adventure started on the Internet, it also continues online. Only online, even. “From the start, we chose a direct-to-consumer business model, focusing on French B2C and online sales”.

Because Wopilo is what we call a DNVB – a Digital Native Vertical Brand, a brand that expresses itself, interacts and sells directly via the web. As a digital pure-player, it is radically reshaping market standards. “ This way of doing things allows us to keep control of the design, promotion and distribution of our products from A to Z by eliminating intermediaries, thus being able to rethink and control the entire value chain ”, adds Thomas. The goal ? Establish a strong emotional bond with the consumer, federate an active and loyal long-term community to create added value from scratch. “Just after the quality of our products, it is above all the customer experience that matters to us. What we call customer experience includes the sensory experience with the product, the online advice and purchase experience and the interactions with our customer service. In this sense, we consider that it is done at 360°, both before, during and after the sale, through everything we can offer on the site and via the support. »

The success of a 100% digital business model

If the Wopilo adventure started on the Internet, it also continues online. Only online, even. “From the start, we chose a direct-to-consumer business model, focusing on French B2C and online sales”.

Because Wopilo is what we call a DNVB – a Digital Native Vertical Brand, a brand that expresses itself, interacts and sells directly via the web. As a digital pure-player, it is radically reshaping market standards. “ This way of doing things allows us to keep control of the design, promotion and distribution of our products from A to Z by eliminating intermediaries, thus being able to rethink and control the entire value chain ”, adds Thomas. The goal ? Establish a strong emotional bond with the consumer, federate an active and loyal long-term community to create added value from scratch. “Just after the quality of our products, it is above all the customer experience that matters to us. What we call customer experience includes the sensory experience with the product, the online advice and purchase experience and the interactions with our customer service. In this sense, we consider that it is done at 360°, both before, during and after the sale, through everything we can offer on the site and via the support. »

The success of a 100% digital business model

If the Wopilo adventure started on the Internet, it also continues online. Only online, even. “From the start, we chose a direct-to-consumer business model, focusing on French B2C and online sales”.

Because Wopilo is what we call a DNVB – a Digital Native Vertical Brand, a brand that expresses itself, interacts and sells directly via the web. As a digital pure-player, it is radically reshaping market standards. “ This way of doing things allows us to keep control of the design, promotion and distribution of our products from A to Z by eliminating intermediaries, thus being able to rethink and control the entire value chain ”, adds Thomas. The goal ? Establish a strong emotional bond with the consumer, federate an active and loyal long-term community to create added value from scratch. “Just after the quality of our products, it is above all the customer experience that matters to us. What we call customer experience includes the sensory experience with the product, the online advice and purchase experience and the interactions with our customer service. In this sense, we consider that it is done at 360°, both before, during and after the sale, through everything we can offer on the site and via the support. »

Wopilo, the French DNVB with a 100% digital customer journey

The importance of a good PSP partner and smooth collaboration

And this is where choosing a PSP like Mollie makes sense. “For the sake of convenience, we initially opted for the most widespread plug and play provider via the e-commerce platform we use. “But who says easy does not necessarily say more economical. “When our business took off, we were able to take the time to look more deeply into the issue. By opening ourselves to commercial discussions, we quickly realised that we could find better. Given the very strong growth in our business volumes, we have decided to make a change of PSP this summer, in order to benefit from more advantageous and competitive conditions. »

When the success of a business depends on an impeccable online experience, it is normal that the choice of payment provider remains a sensitive issue. Above all, Wopilo wanted an experienced service provider offering a variety of payment methods to guarantee an optimal shopping experience. “From the start, we knew that Mollie would be able to meet our expectations, because they offered good conditions, support in French, in-depth knowledge of interactions with our ecommerce platform — which for us was fundamental, and development prospects on our scale. We were never going to grow faster than them, which eliminated from the start the fear of a mismatch between what Mollie would have to offer us and what we might need in the future. »

Wopilo, the French DNVB with a 100% digital customer journey

The importance of a good PSP partner and smooth collaboration

And this is where choosing a PSP like Mollie makes sense. “For the sake of convenience, we initially opted for the most widespread plug and play provider via the e-commerce platform we use. “But who says easy does not necessarily say more economical. “When our business took off, we were able to take the time to look more deeply into the issue. By opening ourselves to commercial discussions, we quickly realised that we could find better. Given the very strong growth in our business volumes, we have decided to make a change of PSP this summer, in order to benefit from more advantageous and competitive conditions. »

When the success of a business depends on an impeccable online experience, it is normal that the choice of payment provider remains a sensitive issue. Above all, Wopilo wanted an experienced service provider offering a variety of payment methods to guarantee an optimal shopping experience. “From the start, we knew that Mollie would be able to meet our expectations, because they offered good conditions, support in French, in-depth knowledge of interactions with our ecommerce platform — which for us was fundamental, and development prospects on our scale. We were never going to grow faster than them, which eliminated from the start the fear of a mismatch between what Mollie would have to offer us and what we might need in the future. »

Wopilo, the French DNVB with a 100% digital customer journey

The importance of a good PSP partner and smooth collaboration

And this is where choosing a PSP like Mollie makes sense. “For the sake of convenience, we initially opted for the most widespread plug and play provider via the e-commerce platform we use. “But who says easy does not necessarily say more economical. “When our business took off, we were able to take the time to look more deeply into the issue. By opening ourselves to commercial discussions, we quickly realised that we could find better. Given the very strong growth in our business volumes, we have decided to make a change of PSP this summer, in order to benefit from more advantageous and competitive conditions. »

When the success of a business depends on an impeccable online experience, it is normal that the choice of payment provider remains a sensitive issue. Above all, Wopilo wanted an experienced service provider offering a variety of payment methods to guarantee an optimal shopping experience. “From the start, we knew that Mollie would be able to meet our expectations, because they offered good conditions, support in French, in-depth knowledge of interactions with our ecommerce platform — which for us was fundamental, and development prospects on our scale. We were never going to grow faster than them, which eliminated from the start the fear of a mismatch between what Mollie would have to offer us and what we might need in the future. »

Wopilo, the French DNVB with a 100% digital customer journey

The importance of a good PSP partner and smooth collaboration

And this is where choosing a PSP like Mollie makes sense. “For the sake of convenience, we initially opted for the most widespread plug and play provider via the e-commerce platform we use. “But who says easy does not necessarily say more economical. “When our business took off, we were able to take the time to look more deeply into the issue. By opening ourselves to commercial discussions, we quickly realised that we could find better. Given the very strong growth in our business volumes, we have decided to make a change of PSP this summer, in order to benefit from more advantageous and competitive conditions. »

When the success of a business depends on an impeccable online experience, it is normal that the choice of payment provider remains a sensitive issue. Above all, Wopilo wanted an experienced service provider offering a variety of payment methods to guarantee an optimal shopping experience. “From the start, we knew that Mollie would be able to meet our expectations, because they offered good conditions, support in French, in-depth knowledge of interactions with our ecommerce platform — which for us was fundamental, and development prospects on our scale. We were never going to grow faster than them, which eliminated from the start the fear of a mismatch between what Mollie would have to offer us and what we might need in the future. »

"By opening up to business discussions when our business took off, we quickly realized that we could find a better PSP."

Thomas Cagnard Head of Operations at Wopilo

Obviously in this context, a PSP migration can at first sight be frightening. “Our biggest concern was about potential integration issues, which could have quickly impacted the customer experience and thereby led to higher failure, abandonment and fraud rates. »

In order to anticipate these risks, Wopilo’s approach was first informative. “Upstream, we asked Mollie for clarification and collected customer opinions around us. As the discussions with the team were very frank and constructive, and none of their clients raised specific alerts, we took the plunge. In the end, despite a few minor adjustments along the way, it was a very smooth, painless transition. »

There remained the financial component. And here too, Thomas and the Wopilo team saw the difference. “As our turnover has evolved, we have moved through activity levels and been able to benefit from advantageous pricing based on the volume of transactions. Looking back, we are now very happy to have been able to make substantial savings on our electronic payment costs thanks to Mollie’s share. »

Thomas Hervet (founder), accompanied by his flagship product, the Wopilo pillow.

Obviously in this context, a PSP migration can at first sight be frightening. “Our biggest concern was about potential integration issues, which could have quickly impacted the customer experience and thereby led to higher failure, abandonment and fraud rates. »

In order to anticipate these risks, Wopilo’s approach was first informative. “Upstream, we asked Mollie for clarification and collected customer opinions around us. As the discussions with the team were very frank and constructive, and none of their clients raised specific alerts, we took the plunge. In the end, despite a few minor adjustments along the way, it was a very smooth, painless transition. »

There remained the financial component. And here too, Thomas and the Wopilo team saw the difference. “As our turnover has evolved, we have moved through activity levels and been able to benefit from advantageous pricing based on the volume of transactions. Looking back, we are now very happy to have been able to make substantial savings on our electronic payment costs thanks to Mollie’s share. »

Thomas Hervet (founder), accompanied by his flagship product, the Wopilo pillow.

Obviously in this context, a PSP migration can at first sight be frightening. “Our biggest concern was about potential integration issues, which could have quickly impacted the customer experience and thereby led to higher failure, abandonment and fraud rates. »

In order to anticipate these risks, Wopilo’s approach was first informative. “Upstream, we asked Mollie for clarification and collected customer opinions around us. As the discussions with the team were very frank and constructive, and none of their clients raised specific alerts, we took the plunge. In the end, despite a few minor adjustments along the way, it was a very smooth, painless transition. »

There remained the financial component. And here too, Thomas and the Wopilo team saw the difference. “As our turnover has evolved, we have moved through activity levels and been able to benefit from advantageous pricing based on the volume of transactions. Looking back, we are now very happy to have been able to make substantial savings on our electronic payment costs thanks to Mollie’s share. »

Thomas Hervet (founder), accompanied by his flagship product, the Wopilo pillow.

Obviously in this context, a PSP migration can at first sight be frightening. “Our biggest concern was about potential integration issues, which could have quickly impacted the customer experience and thereby led to higher failure, abandonment and fraud rates. »

In order to anticipate these risks, Wopilo’s approach was first informative. “Upstream, we asked Mollie for clarification and collected customer opinions around us. As the discussions with the team were very frank and constructive, and none of their clients raised specific alerts, we took the plunge. In the end, despite a few minor adjustments along the way, it was a very smooth, painless transition. »

There remained the financial component. And here too, Thomas and the Wopilo team saw the difference. “As our turnover has evolved, we have moved through activity levels and been able to benefit from advantageous pricing based on the volume of transactions. Looking back, we are now very happy to have been able to make substantial savings on our electronic payment costs thanks to Mollie’s share. »

Thomas Hervet (founder), accompanied by his flagship product, the Wopilo pillow.

"As our turnover has evolved, we have increased our activity levels and been able to benefit from advantageous pricing based on volume."

Thomas Cagnard Head of Operations at Wopilo

From French B2C to a probable expansion beyond borders

Most of Wopilo’s business is currently located in France and Belgium. If the company is not yet considering it, it does not rule out future expansion outside French-speaking countries either. “Mollie is a bit like Excel: as a user, Wopilo currently only uses a very small part of this tool, but we are well aware of the enormous functionalities that are at our fingertips. Today we already know that if Wopilo decides to open up to other countries in Europe with more local payment methods, Mollie will always have the answer. And that, too, is also a form of reassurance. »

From French B2C to a probable expansion beyond borders

Most of Wopilo’s business is currently located in France and Belgium. If the company is not yet considering it, it does not rule out future expansion outside French-speaking countries either. “Mollie is a bit like Excel: as a user, Wopilo currently only uses a very small part of this tool, but we are well aware of the enormous functionalities that are at our fingertips. Today we already know that if Wopilo decides to open up to other countries in Europe with more local payment methods, Mollie will always have the answer. And that, too, is also a form of reassurance. »

From French B2C to a probable expansion beyond borders

Most of Wopilo’s business is currently located in France and Belgium. If the company is not yet considering it, it does not rule out future expansion outside French-speaking countries either. “Mollie is a bit like Excel: as a user, Wopilo currently only uses a very small part of this tool, but we are well aware of the enormous functionalities that are at our fingertips. Today we already know that if Wopilo decides to open up to other countries in Europe with more local payment methods, Mollie will always have the answer. And that, too, is also a form of reassurance. »

From French B2C to a probable expansion beyond borders

Most of Wopilo’s business is currently located in France and Belgium. If the company is not yet considering it, it does not rule out future expansion outside French-speaking countries either. “Mollie is a bit like Excel: as a user, Wopilo currently only uses a very small part of this tool, but we are well aware of the enormous functionalities that are at our fingertips. Today we already know that if Wopilo decides to open up to other countries in Europe with more local payment methods, Mollie will always have the answer. And that, too, is also a form of reassurance. »

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