In ecommerce, online consumers are no longer window shopping – they're quickly clicking through a digital market that offers endless possibilities. That means they need more than just functional storefronts; now, you need to offer seamless, tailored shopping experiences that make finding and paying for products feel intuitive. Rewarding even.
Of course, delivering these experiences isn’t always simple. And attracting and converting customers is an art that’s difficult to perfect: there’s economic factors, technological advancements, and changing habits. Basically, you need to adapt quickly – and in the right ways – or risk losing out to your competition. Or even going out of business.
But what are the key features that attract shoppers? And what turns browsers into buyers and builds lasting loyalty?
To answer these questions, we surveyed 10,000 consumers across Europe. This article uses the resulting data to show the essential features you should offer to attract and delight shoppers throughout the customer journey.
In ecommerce, online consumers are no longer window shopping – they're quickly clicking through a digital market that offers endless possibilities. That means they need more than just functional storefronts; now, you need to offer seamless, tailored shopping experiences that make finding and paying for products feel intuitive. Rewarding even.
Of course, delivering these experiences isn’t always simple. And attracting and converting customers is an art that’s difficult to perfect: there’s economic factors, technological advancements, and changing habits. Basically, you need to adapt quickly – and in the right ways – or risk losing out to your competition. Or even going out of business.
But what are the key features that attract shoppers? And what turns browsers into buyers and builds lasting loyalty?
To answer these questions, we surveyed 10,000 consumers across Europe. This article uses the resulting data to show the essential features you should offer to attract and delight shoppers throughout the customer journey.
In ecommerce, online consumers are no longer window shopping – they're quickly clicking through a digital market that offers endless possibilities. That means they need more than just functional storefronts; now, you need to offer seamless, tailored shopping experiences that make finding and paying for products feel intuitive. Rewarding even.
Of course, delivering these experiences isn’t always simple. And attracting and converting customers is an art that’s difficult to perfect: there’s economic factors, technological advancements, and changing habits. Basically, you need to adapt quickly – and in the right ways – or risk losing out to your competition. Or even going out of business.
But what are the key features that attract shoppers? And what turns browsers into buyers and builds lasting loyalty?
To answer these questions, we surveyed 10,000 consumers across Europe. This article uses the resulting data to show the essential features you should offer to attract and delight shoppers throughout the customer journey.
In ecommerce, online consumers are no longer window shopping – they're quickly clicking through a digital market that offers endless possibilities. That means they need more than just functional storefronts; now, you need to offer seamless, tailored shopping experiences that make finding and paying for products feel intuitive. Rewarding even.
Of course, delivering these experiences isn’t always simple. And attracting and converting customers is an art that’s difficult to perfect: there’s economic factors, technological advancements, and changing habits. Basically, you need to adapt quickly – and in the right ways – or risk losing out to your competition. Or even going out of business.
But what are the key features that attract shoppers? And what turns browsers into buyers and builds lasting loyalty?
To answer these questions, we surveyed 10,000 consumers across Europe. This article uses the resulting data to show the essential features you should offer to attract and delight shoppers throughout the customer journey.
