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Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
The right omnichannel strategy for retail: what you need to consider
The right omnichannel strategy for retail: what you need to consider
The right omnichannel strategy for retail: what you need to consider
With the right omnichannel strategy for retail, you can offer customers a seamless shopping experience – across all channels, efficient and competitive.
With the right omnichannel strategy for retail, you can offer customers a seamless shopping experience – across all channels, efficient and competitive.
Jul 11, 2025
Overview: Omnichannel strategy
Connects online shops, branches and other channels to create a consistent shopping experience
Builds on networked systems – CRM, ERP, payment API and real-time data are central
Requires clear planning: from data structure to process integration and cross-channel KPIs
Mollie supports retailers with a flexible solution for online and POS payments
Practical examples show that successful strategies range from social commerce to loyalty programmes
Connects online shops, branches and other channels to create a consistent shopping experience
Builds on networked systems – CRM, ERP, payment API and real-time data are central
Requires clear planning: from data structure to process integration and cross-channel KPIs
Mollie supports retailers with a flexible solution for online and POS payments
Practical examples show that successful strategies range from social commerce to loyalty programmes
Connects online shops, branches and other channels to create a consistent shopping experience
Builds on networked systems – CRM, ERP, payment API and real-time data are central
Requires clear planning: from data structure to process integration and cross-channel KPIs
Mollie supports retailers with a flexible solution for online and POS payments
Practical examples show that successful strategies range from social commerce to loyalty programmes
Connects online shops, branches and other channels to create a consistent shopping experience
Builds on networked systems – CRM, ERP, payment API and real-time data are central
Requires clear planning: from data structure to process integration and cross-channel KPIs
Mollie supports retailers with a flexible solution for online and POS payments
Practical examples show that successful strategies range from social commerce to loyalty programmes
What does omnichannel actually mean?
The omnichannel strategy describes an approach in retail where all sales channels are linked – from the store to the online shop to social networks. The goal is a consistent, connected shopping experience: omnichannel commerce.
Current data shows how firmly established this behaviour already is: according to a UniformMarket study, 73% of customers already use multiple channels in their customer journey. Only seven percent buy exclusively online, while 20% buy exclusively in retail stores.
In contrast to the classic multichannel strategy, where channels exist side by side, the omnichannel retailing strategy is based on fully integrated processes. Customer data, payments, inventory and communication converge across channels. A clear definition of omnichannel strategies helps to distinguish this approach from multichannel retailing.
For retailers, this means that anyone who wants to operate successfully in omnichannel retail today needs connected systems – from CRM to a reliable payment solution. This is the only way to exploit the full potential of omnichannel e-commerce.
The omnichannel strategy describes an approach in retail where all sales channels are linked – from the store to the online shop to social networks. The goal is a consistent, connected shopping experience: omnichannel commerce.
Current data shows how firmly established this behaviour already is: according to a UniformMarket study, 73% of customers already use multiple channels in their customer journey. Only seven percent buy exclusively online, while 20% buy exclusively in retail stores.
In contrast to the classic multichannel strategy, where channels exist side by side, the omnichannel retailing strategy is based on fully integrated processes. Customer data, payments, inventory and communication converge across channels. A clear definition of omnichannel strategies helps to distinguish this approach from multichannel retailing.
For retailers, this means that anyone who wants to operate successfully in omnichannel retail today needs connected systems – from CRM to a reliable payment solution. This is the only way to exploit the full potential of omnichannel e-commerce.
The omnichannel strategy describes an approach in retail where all sales channels are linked – from the store to the online shop to social networks. The goal is a consistent, connected shopping experience: omnichannel commerce.
Current data shows how firmly established this behaviour already is: according to a UniformMarket study, 73% of customers already use multiple channels in their customer journey. Only seven percent buy exclusively online, while 20% buy exclusively in retail stores.
In contrast to the classic multichannel strategy, where channels exist side by side, the omnichannel retailing strategy is based on fully integrated processes. Customer data, payments, inventory and communication converge across channels. A clear definition of omnichannel strategies helps to distinguish this approach from multichannel retailing.
For retailers, this means that anyone who wants to operate successfully in omnichannel retail today needs connected systems – from CRM to a reliable payment solution. This is the only way to exploit the full potential of omnichannel e-commerce.
The omnichannel strategy describes an approach in retail where all sales channels are linked – from the store to the online shop to social networks. The goal is a consistent, connected shopping experience: omnichannel commerce.
Current data shows how firmly established this behaviour already is: according to a UniformMarket study, 73% of customers already use multiple channels in their customer journey. Only seven percent buy exclusively online, while 20% buy exclusively in retail stores.
In contrast to the classic multichannel strategy, where channels exist side by side, the omnichannel retailing strategy is based on fully integrated processes. Customer data, payments, inventory and communication converge across channels. A clear definition of omnichannel strategies helps to distinguish this approach from multichannel retailing.
For retailers, this means that anyone who wants to operate successfully in omnichannel retail today needs connected systems – from CRM to a reliable payment solution. This is the only way to exploit the full potential of omnichannel e-commerce.
Omnichannel strategy in retail: step by step
A successful omnichannel strategy starts with a clear plan. Processes, systems and customer expectations must fit together. The following steps will help you get started with omnichannel retail in a structured way.
1. Change your perspective: Think in terms of shopping experiences
The first step towards a successful omnichannel strategy starts with a simple question: How do your customers experience the purchasing process? Those who implement omnichannel retail correctly do not plan separately for each channel, but instead connect the entire journey from initial contact to returns – both online and offline.
2. Create a central database
To achieve this, you need a cross-channel data structure. A CRM system that bundles customer information from the online shop, branch and app is at the heart of every omnichannel marketing strategy. This creates a solid foundation for personalised communication and automated workflows.
3. Integrate systems: ERP, inventory, returns
The next step is to lay the technical foundation. ERP and merchandise management systems must map and synchronise all channels – otherwise, any omnichannel approach will fail in practice. For retailers, this means:
Keeping inventory up to date across all channels
Enabling click & collect and in-store returns
Coordinating processes for shipping, availability and returns
This is often the biggest challenge in omnichannel retail – especially without a clearly structured ERP omnichannel system.
4. Use key figures and monitoring
Without measurable goals, any strategy remains incomplete. That's why you need defined KPIs: conversion per channel, shopping cart size, return rate, dwell time per touchpoint. A good omnichannel sales strategy actively uses this data to optimise processes and channels.
5. Consider uniform payments
Payments are often planned last, even though they are a key element of the customer journey. Using a central payment API instead of operating different POS systems saves effort and costs and avoids disruptions. The integration of online and POS payments makes all the difference – and creates real added value.
With Mollie, online and POS payments can be bundled into one solution. Merchants get a unified overview, retain full control over payment flows and create a seamless shopping experience – in the online shop, at the terminal or on the go.
A successful omnichannel strategy starts with a clear plan. Processes, systems and customer expectations must fit together. The following steps will help you get started with omnichannel retail in a structured way.
1. Change your perspective: Think in terms of shopping experiences
The first step towards a successful omnichannel strategy starts with a simple question: How do your customers experience the purchasing process? Those who implement omnichannel retail correctly do not plan separately for each channel, but instead connect the entire journey from initial contact to returns – both online and offline.
2. Create a central database
To achieve this, you need a cross-channel data structure. A CRM system that bundles customer information from the online shop, branch and app is at the heart of every omnichannel marketing strategy. This creates a solid foundation for personalised communication and automated workflows.
3. Integrate systems: ERP, inventory, returns
The next step is to lay the technical foundation. ERP and merchandise management systems must map and synchronise all channels – otherwise, any omnichannel approach will fail in practice. For retailers, this means:
Keeping inventory up to date across all channels
Enabling click & collect and in-store returns
Coordinating processes for shipping, availability and returns
This is often the biggest challenge in omnichannel retail – especially without a clearly structured ERP omnichannel system.
4. Use key figures and monitoring
Without measurable goals, any strategy remains incomplete. That's why you need defined KPIs: conversion per channel, shopping cart size, return rate, dwell time per touchpoint. A good omnichannel sales strategy actively uses this data to optimise processes and channels.
5. Consider uniform payments
Payments are often planned last, even though they are a key element of the customer journey. Using a central payment API instead of operating different POS systems saves effort and costs and avoids disruptions. The integration of online and POS payments makes all the difference – and creates real added value.
With Mollie, online and POS payments can be bundled into one solution. Merchants get a unified overview, retain full control over payment flows and create a seamless shopping experience – in the online shop, at the terminal or on the go.
A successful omnichannel strategy starts with a clear plan. Processes, systems and customer expectations must fit together. The following steps will help you get started with omnichannel retail in a structured way.
1. Change your perspective: Think in terms of shopping experiences
The first step towards a successful omnichannel strategy starts with a simple question: How do your customers experience the purchasing process? Those who implement omnichannel retail correctly do not plan separately for each channel, but instead connect the entire journey from initial contact to returns – both online and offline.
2. Create a central database
To achieve this, you need a cross-channel data structure. A CRM system that bundles customer information from the online shop, branch and app is at the heart of every omnichannel marketing strategy. This creates a solid foundation for personalised communication and automated workflows.
3. Integrate systems: ERP, inventory, returns
The next step is to lay the technical foundation. ERP and merchandise management systems must map and synchronise all channels – otherwise, any omnichannel approach will fail in practice. For retailers, this means:
Keeping inventory up to date across all channels
Enabling click & collect and in-store returns
Coordinating processes for shipping, availability and returns
This is often the biggest challenge in omnichannel retail – especially without a clearly structured ERP omnichannel system.
4. Use key figures and monitoring
Without measurable goals, any strategy remains incomplete. That's why you need defined KPIs: conversion per channel, shopping cart size, return rate, dwell time per touchpoint. A good omnichannel sales strategy actively uses this data to optimise processes and channels.
5. Consider uniform payments
Payments are often planned last, even though they are a key element of the customer journey. Using a central payment API instead of operating different POS systems saves effort and costs and avoids disruptions. The integration of online and POS payments makes all the difference – and creates real added value.
With Mollie, online and POS payments can be bundled into one solution. Merchants get a unified overview, retain full control over payment flows and create a seamless shopping experience – in the online shop, at the terminal or on the go.
A successful omnichannel strategy starts with a clear plan. Processes, systems and customer expectations must fit together. The following steps will help you get started with omnichannel retail in a structured way.
1. Change your perspective: Think in terms of shopping experiences
The first step towards a successful omnichannel strategy starts with a simple question: How do your customers experience the purchasing process? Those who implement omnichannel retail correctly do not plan separately for each channel, but instead connect the entire journey from initial contact to returns – both online and offline.
2. Create a central database
To achieve this, you need a cross-channel data structure. A CRM system that bundles customer information from the online shop, branch and app is at the heart of every omnichannel marketing strategy. This creates a solid foundation for personalised communication and automated workflows.
3. Integrate systems: ERP, inventory, returns
The next step is to lay the technical foundation. ERP and merchandise management systems must map and synchronise all channels – otherwise, any omnichannel approach will fail in practice. For retailers, this means:
Keeping inventory up to date across all channels
Enabling click & collect and in-store returns
Coordinating processes for shipping, availability and returns
This is often the biggest challenge in omnichannel retail – especially without a clearly structured ERP omnichannel system.
4. Use key figures and monitoring
Without measurable goals, any strategy remains incomplete. That's why you need defined KPIs: conversion per channel, shopping cart size, return rate, dwell time per touchpoint. A good omnichannel sales strategy actively uses this data to optimise processes and channels.
5. Consider uniform payments
Payments are often planned last, even though they are a key element of the customer journey. Using a central payment API instead of operating different POS systems saves effort and costs and avoids disruptions. The integration of online and POS payments makes all the difference – and creates real added value.
With Mollie, online and POS payments can be bundled into one solution. Merchants get a unified overview, retain full control over payment flows and create a seamless shopping experience – in the online shop, at the terminal or on the go.
Typical challenges in omnichannel retail
An omnichannel strategy in retail brings many opportunities, but also poses specific hurdles. These five challenges are particularly common:
Calculate costs clearly
Omnichannel is not an add-on, but a transformation. New systems, networked processes, training – all of this requires effort.
If you start without sound cost planning, you will quickly lose track of things.
Set up ERP systems correctly
Without a stable ERP system, integration is impossible. An ERP omnichannel system must map cross-channel inventories, customer data and transactions, otherwise processes will remain incomplete. This is often the deciding factor in whether an omnichannel strategy works or fails.
Keep inventory consistent
Customers expect the availability displayed to be accurate – both in the online shop and in the store. This only works if inventory management and channels are closely linked. Real-time data is a must here.
Manage returns efficiently
Returns across channels are complex.
Whether purchased online and returned in-store or vice versa, retailers need coordinated processes to avoid losing customers and keep internal costs low.
Think cross-system payments
Many retailers still use separate payment systems for their online shop and checkout. This makes it difficult to maintain an overview, causes additional work and disrupts the customer journey. A centralised solution such as a payment API offers clear advantages here.
With Mollie, online and POS payments can be bundled in one system. This not only simplifies billing, but also ensures a consistent experience for your customers – from the first click to the card payment at the checkout.
Simple online and POS payments for all businesses – register with Mollie now
Consolidate responsibility
An omnichannel sales strategy requires cross-departmental coordination. When IT, marketing, sales and operations plan separately, gaps arise. Clear responsibilities and coordinated goals are therefore essential for success in omnichannel retail.
An omnichannel strategy in retail brings many opportunities, but also poses specific hurdles. These five challenges are particularly common:
Calculate costs clearly
Omnichannel is not an add-on, but a transformation. New systems, networked processes, training – all of this requires effort.
If you start without sound cost planning, you will quickly lose track of things.
Set up ERP systems correctly
Without a stable ERP system, integration is impossible. An ERP omnichannel system must map cross-channel inventories, customer data and transactions, otherwise processes will remain incomplete. This is often the deciding factor in whether an omnichannel strategy works or fails.
Keep inventory consistent
Customers expect the availability displayed to be accurate – both in the online shop and in the store. This only works if inventory management and channels are closely linked. Real-time data is a must here.
Manage returns efficiently
Returns across channels are complex.
Whether purchased online and returned in-store or vice versa, retailers need coordinated processes to avoid losing customers and keep internal costs low.
Think cross-system payments
Many retailers still use separate payment systems for their online shop and checkout. This makes it difficult to maintain an overview, causes additional work and disrupts the customer journey. A centralised solution such as a payment API offers clear advantages here.
With Mollie, online and POS payments can be bundled in one system. This not only simplifies billing, but also ensures a consistent experience for your customers – from the first click to the card payment at the checkout.
Simple online and POS payments for all businesses – register with Mollie now
Consolidate responsibility
An omnichannel sales strategy requires cross-departmental coordination. When IT, marketing, sales and operations plan separately, gaps arise. Clear responsibilities and coordinated goals are therefore essential for success in omnichannel retail.
An omnichannel strategy in retail brings many opportunities, but also poses specific hurdles. These five challenges are particularly common:
Calculate costs clearly
Omnichannel is not an add-on, but a transformation. New systems, networked processes, training – all of this requires effort.
If you start without sound cost planning, you will quickly lose track of things.
Set up ERP systems correctly
Without a stable ERP system, integration is impossible. An ERP omnichannel system must map cross-channel inventories, customer data and transactions, otherwise processes will remain incomplete. This is often the deciding factor in whether an omnichannel strategy works or fails.
Keep inventory consistent
Customers expect the availability displayed to be accurate – both in the online shop and in the store. This only works if inventory management and channels are closely linked. Real-time data is a must here.
Manage returns efficiently
Returns across channels are complex.
Whether purchased online and returned in-store or vice versa, retailers need coordinated processes to avoid losing customers and keep internal costs low.
Think cross-system payments
Many retailers still use separate payment systems for their online shop and checkout. This makes it difficult to maintain an overview, causes additional work and disrupts the customer journey. A centralised solution such as a payment API offers clear advantages here.
With Mollie, online and POS payments can be bundled in one system. This not only simplifies billing, but also ensures a consistent experience for your customers – from the first click to the card payment at the checkout.
Simple online and POS payments for all businesses – register with Mollie now
Consolidate responsibility
An omnichannel sales strategy requires cross-departmental coordination. When IT, marketing, sales and operations plan separately, gaps arise. Clear responsibilities and coordinated goals are therefore essential for success in omnichannel retail.
An omnichannel strategy in retail brings many opportunities, but also poses specific hurdles. These five challenges are particularly common:
Calculate costs clearly
Omnichannel is not an add-on, but a transformation. New systems, networked processes, training – all of this requires effort.
If you start without sound cost planning, you will quickly lose track of things.
Set up ERP systems correctly
Without a stable ERP system, integration is impossible. An ERP omnichannel system must map cross-channel inventories, customer data and transactions, otherwise processes will remain incomplete. This is often the deciding factor in whether an omnichannel strategy works or fails.
Keep inventory consistent
Customers expect the availability displayed to be accurate – both in the online shop and in the store. This only works if inventory management and channels are closely linked. Real-time data is a must here.
Manage returns efficiently
Returns across channels are complex.
Whether purchased online and returned in-store or vice versa, retailers need coordinated processes to avoid losing customers and keep internal costs low.
Think cross-system payments
Many retailers still use separate payment systems for their online shop and checkout. This makes it difficult to maintain an overview, causes additional work and disrupts the customer journey. A centralised solution such as a payment API offers clear advantages here.
With Mollie, online and POS payments can be bundled in one system. This not only simplifies billing, but also ensures a consistent experience for your customers – from the first click to the card payment at the checkout.
Simple online and POS payments for all businesses – register with Mollie now
Consolidate responsibility
An omnichannel sales strategy requires cross-departmental coordination. When IT, marketing, sales and operations plan separately, gaps arise. Clear responsibilities and coordinated goals are therefore essential for success in omnichannel retail.
Payment API instead of ZVT: modern payments, uniformly designed
The ZVT interface is a child of the nineties. And it is still standard in many places in Germany. It transmits little more than the status ‘payment successful’ – and thus creates isolated systems between the cash register and the terminal. This is a problem for modern omnichannel retail.
A payment API goes far beyond this: it connects payments with processes, data and channels. Customer data, product information and loyalty data can be transferred and used in a targeted manner – regardless of whether the purchase was made online or paid for in-store. This transforms fragmented processes into a networked system.
ZVT vs. payment API: the most important differences
Function | ZVT interface | Payment API |
|---|---|---|
Data transfer | Minimal (status only) | Comprehensive (including customer, item and CRM data) |
Integration of new payment methods | Complex | Fast and flexible |
Omnichannel capability | Limited | Fully integrated |
Customisability | Static | Modular and expandable |
Operating costs | High due to separate systems | Low due to centralised management |
For retailers looking to implement an omnichannel strategy, choosing a payment system is more than just a technical decision. It's about flexibility, customer experience and competitiveness.
Mollie provides a payment API that not only connects online shops and brick-and-mortar payments, but also flexibly complements existing systems. Whether as part of an omnichannel sales strategy or integrated into a comprehensive omnichannel marketing strategy, Mollie helps merchants simplify payments across channels and make their omnichannel strategy scalable.
Register with Mollie now and implement omnichannel payments with ease.
The ZVT interface is a child of the nineties. And it is still standard in many places in Germany. It transmits little more than the status ‘payment successful’ – and thus creates isolated systems between the cash register and the terminal. This is a problem for modern omnichannel retail.
A payment API goes far beyond this: it connects payments with processes, data and channels. Customer data, product information and loyalty data can be transferred and used in a targeted manner – regardless of whether the purchase was made online or paid for in-store. This transforms fragmented processes into a networked system.
ZVT vs. payment API: the most important differences
Function | ZVT interface | Payment API |
|---|---|---|
Data transfer | Minimal (status only) | Comprehensive (including customer, item and CRM data) |
Integration of new payment methods | Complex | Fast and flexible |
Omnichannel capability | Limited | Fully integrated |
Customisability | Static | Modular and expandable |
Operating costs | High due to separate systems | Low due to centralised management |
For retailers looking to implement an omnichannel strategy, choosing a payment system is more than just a technical decision. It's about flexibility, customer experience and competitiveness.
Mollie provides a payment API that not only connects online shops and brick-and-mortar payments, but also flexibly complements existing systems. Whether as part of an omnichannel sales strategy or integrated into a comprehensive omnichannel marketing strategy, Mollie helps merchants simplify payments across channels and make their omnichannel strategy scalable.
Register with Mollie now and implement omnichannel payments with ease.
The ZVT interface is a child of the nineties. And it is still standard in many places in Germany. It transmits little more than the status ‘payment successful’ – and thus creates isolated systems between the cash register and the terminal. This is a problem for modern omnichannel retail.
A payment API goes far beyond this: it connects payments with processes, data and channels. Customer data, product information and loyalty data can be transferred and used in a targeted manner – regardless of whether the purchase was made online or paid for in-store. This transforms fragmented processes into a networked system.
ZVT vs. payment API: the most important differences
Function | ZVT interface | Payment API |
|---|---|---|
Data transfer | Minimal (status only) | Comprehensive (including customer, item and CRM data) |
Integration of new payment methods | Complex | Fast and flexible |
Omnichannel capability | Limited | Fully integrated |
Customisability | Static | Modular and expandable |
Operating costs | High due to separate systems | Low due to centralised management |
For retailers looking to implement an omnichannel strategy, choosing a payment system is more than just a technical decision. It's about flexibility, customer experience and competitiveness.
Mollie provides a payment API that not only connects online shops and brick-and-mortar payments, but also flexibly complements existing systems. Whether as part of an omnichannel sales strategy or integrated into a comprehensive omnichannel marketing strategy, Mollie helps merchants simplify payments across channels and make their omnichannel strategy scalable.
Register with Mollie now and implement omnichannel payments with ease.
The ZVT interface is a child of the nineties. And it is still standard in many places in Germany. It transmits little more than the status ‘payment successful’ – and thus creates isolated systems between the cash register and the terminal. This is a problem for modern omnichannel retail.
A payment API goes far beyond this: it connects payments with processes, data and channels. Customer data, product information and loyalty data can be transferred and used in a targeted manner – regardless of whether the purchase was made online or paid for in-store. This transforms fragmented processes into a networked system.
ZVT vs. payment API: the most important differences
Function | ZVT interface | Payment API |
|---|---|---|
Data transfer | Minimal (status only) | Comprehensive (including customer, item and CRM data) |
Integration of new payment methods | Complex | Fast and flexible |
Omnichannel capability | Limited | Fully integrated |
Customisability | Static | Modular and expandable |
Operating costs | High due to separate systems | Low due to centralised management |
For retailers looking to implement an omnichannel strategy, choosing a payment system is more than just a technical decision. It's about flexibility, customer experience and competitiveness.
Mollie provides a payment API that not only connects online shops and brick-and-mortar payments, but also flexibly complements existing systems. Whether as part of an omnichannel sales strategy or integrated into a comprehensive omnichannel marketing strategy, Mollie helps merchants simplify payments across channels and make their omnichannel strategy scalable.
Register with Mollie now and implement omnichannel payments with ease.
Omnichannel in practice
Many merchants are already successfully implementing omnichannel strategies. Some rely on Mollie to bundle online and POS payments into one solution. The following success stories show how different a good omnichannel strategy can look. This is followed by further examples from the retail sector that illustrate typical use cases.
Success stories with Mollie
Veloretti: Direct sales with a consistent brand experience
Dutch bicycle manufacturer Veloretti combines its online shop, production and customer service in a clear digital concept – with Mollie as its central payment partner. The result: a consistent shopping experience from configuration to delivery.
Read the Veloretti success story
BBQ Experience Centre: online preparation, offline experience
Inspiration in the online shop, personal advice on site: the BBQ Experience Centre combines digital product access with a brick-and-mortar experience space. Mollie ensures smooth payments across all channels.
Read the BBQ Experience Centre success story
Mr and Mrs Klein: trust through proximity and consistency
This concept store for family products relies on an omnichannel strategy that combines advice, shopping and support across all channels. With Mollie as its payment partner, this works reliably both online and offline – a true example of an omnichannel strategy.
Read the success story of Mr and Mrs Klein
More omnichannel examples from retail
1. Social commerce as a direct sales channel
A popular example of an omnichannel strategy: products are advertised via social commerce, for example via an Instagram shop or TikTok shop. Purchases are made either directly via the platform or via the retailer's online shop. In both cases, providers link their social media presence to their online shop and logistics. Customers experience shopping as seamless – from swipe to delivery.
2. Chatbots and AI for personalised advice
A retailer integrates an AI-powered chatbot into its website and app. This accesses CRM data and recognises returning customers. It provides real-time advice, makes product recommendations and even helps with returns. A smart omnichannel retailing example that creates proximity.
3. Loyalty programmes across all channels
Loyalty programmes often only work in-store or online – but here they work both ways. Points are collected in the online shop and redeemed in the store. Customer data, purchases and preferences are all collated in one system. This omnichannel example increases both loyalty and sales.
4. Click & collect plus ‘return in store’
A customer buys online, picks up the goods in the store – and returns another product there. This omnichannel strategy combines ordering convenience with personal interaction. Returns management is streamlined and customer-friendly thanks to a networked ERP system.
5. Pop-up stores with POS connection
A retailer launches an offline test phase in the form of a pop-up store – fully connected to the online shop, warehouse and CRM. Sales, returns and customer data flow back into the system. A flexible omnichannel retailing example for retailers who want to test new markets.
Many merchants are already successfully implementing omnichannel strategies. Some rely on Mollie to bundle online and POS payments into one solution. The following success stories show how different a good omnichannel strategy can look. This is followed by further examples from the retail sector that illustrate typical use cases.
Success stories with Mollie
Veloretti: Direct sales with a consistent brand experience
Dutch bicycle manufacturer Veloretti combines its online shop, production and customer service in a clear digital concept – with Mollie as its central payment partner. The result: a consistent shopping experience from configuration to delivery.
Read the Veloretti success story
BBQ Experience Centre: online preparation, offline experience
Inspiration in the online shop, personal advice on site: the BBQ Experience Centre combines digital product access with a brick-and-mortar experience space. Mollie ensures smooth payments across all channels.
Read the BBQ Experience Centre success story
Mr and Mrs Klein: trust through proximity and consistency
This concept store for family products relies on an omnichannel strategy that combines advice, shopping and support across all channels. With Mollie as its payment partner, this works reliably both online and offline – a true example of an omnichannel strategy.
Read the success story of Mr and Mrs Klein
More omnichannel examples from retail
1. Social commerce as a direct sales channel
A popular example of an omnichannel strategy: products are advertised via social commerce, for example via an Instagram shop or TikTok shop. Purchases are made either directly via the platform or via the retailer's online shop. In both cases, providers link their social media presence to their online shop and logistics. Customers experience shopping as seamless – from swipe to delivery.
2. Chatbots and AI for personalised advice
A retailer integrates an AI-powered chatbot into its website and app. This accesses CRM data and recognises returning customers. It provides real-time advice, makes product recommendations and even helps with returns. A smart omnichannel retailing example that creates proximity.
3. Loyalty programmes across all channels
Loyalty programmes often only work in-store or online – but here they work both ways. Points are collected in the online shop and redeemed in the store. Customer data, purchases and preferences are all collated in one system. This omnichannel example increases both loyalty and sales.
4. Click & collect plus ‘return in store’
A customer buys online, picks up the goods in the store – and returns another product there. This omnichannel strategy combines ordering convenience with personal interaction. Returns management is streamlined and customer-friendly thanks to a networked ERP system.
5. Pop-up stores with POS connection
A retailer launches an offline test phase in the form of a pop-up store – fully connected to the online shop, warehouse and CRM. Sales, returns and customer data flow back into the system. A flexible omnichannel retailing example for retailers who want to test new markets.
Many merchants are already successfully implementing omnichannel strategies. Some rely on Mollie to bundle online and POS payments into one solution. The following success stories show how different a good omnichannel strategy can look. This is followed by further examples from the retail sector that illustrate typical use cases.
Success stories with Mollie
Veloretti: Direct sales with a consistent brand experience
Dutch bicycle manufacturer Veloretti combines its online shop, production and customer service in a clear digital concept – with Mollie as its central payment partner. The result: a consistent shopping experience from configuration to delivery.
Read the Veloretti success story
BBQ Experience Centre: online preparation, offline experience
Inspiration in the online shop, personal advice on site: the BBQ Experience Centre combines digital product access with a brick-and-mortar experience space. Mollie ensures smooth payments across all channels.
Read the BBQ Experience Centre success story
Mr and Mrs Klein: trust through proximity and consistency
This concept store for family products relies on an omnichannel strategy that combines advice, shopping and support across all channels. With Mollie as its payment partner, this works reliably both online and offline – a true example of an omnichannel strategy.
Read the success story of Mr and Mrs Klein
More omnichannel examples from retail
1. Social commerce as a direct sales channel
A popular example of an omnichannel strategy: products are advertised via social commerce, for example via an Instagram shop or TikTok shop. Purchases are made either directly via the platform or via the retailer's online shop. In both cases, providers link their social media presence to their online shop and logistics. Customers experience shopping as seamless – from swipe to delivery.
2. Chatbots and AI for personalised advice
A retailer integrates an AI-powered chatbot into its website and app. This accesses CRM data and recognises returning customers. It provides real-time advice, makes product recommendations and even helps with returns. A smart omnichannel retailing example that creates proximity.
3. Loyalty programmes across all channels
Loyalty programmes often only work in-store or online – but here they work both ways. Points are collected in the online shop and redeemed in the store. Customer data, purchases and preferences are all collated in one system. This omnichannel example increases both loyalty and sales.
4. Click & collect plus ‘return in store’
A customer buys online, picks up the goods in the store – and returns another product there. This omnichannel strategy combines ordering convenience with personal interaction. Returns management is streamlined and customer-friendly thanks to a networked ERP system.
5. Pop-up stores with POS connection
A retailer launches an offline test phase in the form of a pop-up store – fully connected to the online shop, warehouse and CRM. Sales, returns and customer data flow back into the system. A flexible omnichannel retailing example for retailers who want to test new markets.
Many merchants are already successfully implementing omnichannel strategies. Some rely on Mollie to bundle online and POS payments into one solution. The following success stories show how different a good omnichannel strategy can look. This is followed by further examples from the retail sector that illustrate typical use cases.
Success stories with Mollie
Veloretti: Direct sales with a consistent brand experience
Dutch bicycle manufacturer Veloretti combines its online shop, production and customer service in a clear digital concept – with Mollie as its central payment partner. The result: a consistent shopping experience from configuration to delivery.
Read the Veloretti success story
BBQ Experience Centre: online preparation, offline experience
Inspiration in the online shop, personal advice on site: the BBQ Experience Centre combines digital product access with a brick-and-mortar experience space. Mollie ensures smooth payments across all channels.
Read the BBQ Experience Centre success story
Mr and Mrs Klein: trust through proximity and consistency
This concept store for family products relies on an omnichannel strategy that combines advice, shopping and support across all channels. With Mollie as its payment partner, this works reliably both online and offline – a true example of an omnichannel strategy.
Read the success story of Mr and Mrs Klein
More omnichannel examples from retail
1. Social commerce as a direct sales channel
A popular example of an omnichannel strategy: products are advertised via social commerce, for example via an Instagram shop or TikTok shop. Purchases are made either directly via the platform or via the retailer's online shop. In both cases, providers link their social media presence to their online shop and logistics. Customers experience shopping as seamless – from swipe to delivery.
2. Chatbots and AI for personalised advice
A retailer integrates an AI-powered chatbot into its website and app. This accesses CRM data and recognises returning customers. It provides real-time advice, makes product recommendations and even helps with returns. A smart omnichannel retailing example that creates proximity.
3. Loyalty programmes across all channels
Loyalty programmes often only work in-store or online – but here they work both ways. Points are collected in the online shop and redeemed in the store. Customer data, purchases and preferences are all collated in one system. This omnichannel example increases both loyalty and sales.
4. Click & collect plus ‘return in store’
A customer buys online, picks up the goods in the store – and returns another product there. This omnichannel strategy combines ordering convenience with personal interaction. Returns management is streamlined and customer-friendly thanks to a networked ERP system.
5. Pop-up stores with POS connection
A retailer launches an offline test phase in the form of a pop-up store – fully connected to the online shop, warehouse and CRM. Sales, returns and customer data flow back into the system. A flexible omnichannel retailing example for retailers who want to test new markets.
What tools do I need for an omnichannel strategy?
For an omnichannel strategy, retailers need a central CRM, an ERP system with cross-channel inventory management and a flexible payment API. With Mollie, online and POS payments can be processed efficiently – centrally controlled and seamlessly integrated into existing systems.
How does ‘Buy Online, Return In Store’ work for returns?
With ‘Buy Online, Return In Store’, customers can conveniently return products ordered online to the store. This requires a connected ERP system that maps inventory and returns across channels. This makes returns efficient and customer-friendly.
What are the advantages of payment APIs in omnichannel marketing?
Payment APIs enable consistent payments across online shops and stores. They create seamless processes, reduce complexity and improve data availability. Mollie offers a centralised solution that bundles payments across channels and supports merchants in implementing their omnichannel strategy.
What guidelines apply to cross-channel payments?
Cross-channel payments must comply with the requirements of the PSD2 directive. This strengthens consumer protection and requires strong customer authentication. You can find all the details in the PSD2 Guide.
What is an example of omnichannel retail?
An example of omnichannel retail is a concept store with an online shop that combines click & collect, loyalty programmes and chatbot advice. Customers experience a consistent brand world – both online and offline.
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Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Whether you want to grow internationally or focus on a specific market, everything is possible. Mollie supports all known payment methods, so you can grow your business regardless of location.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.