Create a TikTok shop: How merchants can get started
Overview: Create a TikTok shop
TikTok shopping launches in Germany: What retailers need to know
How does the TikTok Seller Center work?
The TikTok Shop offers retailers the following advantages
What do I need to create a TikTok shop?
Create a TikTok shop: Instructions in 8 steps
Connect your TikTok shop with Shopify or WooCommerce: Here's how
An existing online shop can be easily connected to your TikTok shop – Shopify and WooCommerce are particularly popular. This is especially worthwhile for retailers who already have an active sales channel and want to create a TikTok shop.
Connect your existing shop
In the TikTok Seller Center or directly in the app, select “Connect partner platform.” Then log in to your shop system—for example, Shopify or WooCommerce—and authorize the connection. The product data will be automatically synchronized with TikTok.
This saves you time and effort when creating your TikTok shop and allows you to continue using your existing infrastructure efficiently.
Advantages of the connection
TikTok videos can be linked directly to products in the shop
Orders are recorded centrally in the familiar shop system
No duplicate maintenance effort for stock or prices
Whether WooCommerce & TikTok or Shopify & TikTok: with just a few clicks, your system is connected and ready for sales on TikTok. This is particularly practical for retailers who want to create their TikTok shop while retaining full control over their own shop.
Integrate payments easily
For smooth payment processing, we recommend a solution that is directly compatible with your shop.
Mollie integrates seamlessly with Shopify and WooCommerce and ensures fast, secure payment processes with high conversion rates in the background.
This turns your TikTok presence into a fully-fledged sales channel – connected to your existing setup and technically cleanly implemented.
How much does TikTok shopping cost for merchants?
There are no monthly base fees for selling through the TikTok shop. Instead, TikTok charges a commission per order, which is subject to change with 30 days' notice. In the US, where TikTok shopping has been around for longer, the initial 2 percent fee has now risen to 6 percent. If you want to save these fees, you can use an alternative strategy and seamlessly link your own online shop to TikTok.
What fees apply in Germany?
The sales commission in Germany is initially 5% of the sales price. Compared to platforms such as eBay and Amazon, this is a favorable rate. Amazon, for example, often charges 15%. A practical example:
You sell 100 pairs of sneakers at a gross price of €100 each, generating €10,000 in sales. With a commission of 5%, TikTok retains €500 and €9,500 is paid out to you.
How does the payout work?
If you sell directly via TikTok, payment processing also runs through TikTok. Merchants must register a bank account in the TikTok Seller Center. Earnings and refunds are automatically processed through this account – the commission is deducted from each payout.
Alternative strategy: sales in your own shop
Many merchants use TikTok not only for direct sales via the app, but also for targeted redirection to their online store – for example, via Shopify or WooCommerce. There, they retain full control over the payment checkout, the shopping experience, and the margin.
Mollie offers a proven solution for these shop systems to process payments reliably, quickly, and flexibly – with all common payment methods and a clear cost structure.
This allows you to add your own sales channel to your TikTok shop, strengthen your brand, and remain independent of changes to the platform and the design of your customer journey.
How retailers make their TikTok shop visible and successful
Creating a TikTok shop is not enough to be successful. It's important to make it visible. With these tips, you can give your shop a targeted boost right from the start.
1. List products comprehensively
Don't just upload bestsellers. The more items you add to your TikTok shop, the greater your reach. Niche products also benefit from the algorithm and can be displayed in the feed.
2. Publish shoppable content
Regularly create videos that show your products in use – authentic, short, and shareable. It's best to include a TikTok shop product link with every post. This creates direct buying impulses in the feed.
3. Activate creators
Influencers and content creators help build reach and trust. Start with creator partnerships via TikTok Creator Connect or approach suitable profiles directly. Native content in UGC style is ideal.
4. Vary video formats
Use different types of content, such as tutorials, unboxings, reactions, or livestreams. TikTok prefers creative diversity. This increases the chance of being featured in more feeds.
5. Use social commerce strategically
Don't rely exclusively on in-app sales. Many retailers direct users to their own online stores, for example via Shopify or WooCommerce.
With Mollie as your payment provider, you get full flexibility, high conversion rates, and all relevant payment methods.
Sign up with Mollie now with no risk. No contract, no fixed costs
6. Try live shopping
Plan live events with clear offers and promote them in advance. Especially when you're just starting out, live shopping ads help activate first-time buyers and generate real social commerce.
A successful start in TikTok shopping requires visibility, storytelling, and clear calls to action. Those who link content to commerce turn attention into real sales.
When is the TikTok shop coming to Germany?
The TikTok shop has been officially available in Germany since March 31, 2025. Since then, retailers in Germany have been able to offer their products directly via social commerce on TikTok.
How does TikTok shopping work?
TikTok shopping combines content and commerce. Products appear directly in the video and can be purchased immediately. Alternatively, retailers can simply connect their existing online store, such as Shopify or WooCommerce.
TikTok Shop: How much do retailers pay in fees?
TikTok charges a sales commission of 5% on the net sales price in Germany. Compared to platforms such as Amazon and eBay (usually 13 to 15%), this is inexpensive.
Which target group buys on TikTok?
TikTok is primarily used by digitally savvy target groups – from Gen Z to millennials, mobile, spontaneous, and content-driven.
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