How to Properly Set Up Your Instagram Shop

How to Properly Set Up Your Instagram Shop

How to Properly Set Up Your Instagram Shop

How to Properly Set Up Your Instagram Shop

Discover how to set up Instagram Shopping – complete with a step-by-step guide.

Discover how to set up Instagram Shopping – complete with a step-by-step guide.

Ecommerce-tips

Dec 5, 2023

Setting up Instagram Shopping opens up a promising sales channel. With our guide, you'll do everything right.

Overview

Setting up Instagram Shopping opens up a promising sales channel. With our guide, you'll do everything right.

Overview

Setting up Instagram Shopping opens up a promising sales channel. With our guide, you'll do everything right.

Overview

Setting up Instagram Shopping opens up a promising sales channel. With our guide, you'll do everything right.

Overview

Overview: Setting up an Instagram Shop

  • Business account necessary to set up an Instagram Shop

  • Setup completed in a few steps

  • Export products from your own shop to Facebook

  • Set up an Instagram Shop and offer products

  • Checkout takes place in your own online shop

  • Business account necessary to set up an Instagram Shop

  • Setup completed in a few steps

  • Export products from your own shop to Facebook

  • Set up an Instagram Shop and offer products

  • Checkout takes place in your own online shop

  • Business account necessary to set up an Instagram Shop

  • Setup completed in a few steps

  • Export products from your own shop to Facebook

  • Set up an Instagram Shop and offer products

  • Checkout takes place in your own online shop

  • Business account necessary to set up an Instagram Shop

  • Setup completed in a few steps

  • Export products from your own shop to Facebook

  • Set up an Instagram Shop and offer products

  • Checkout takes place in your own online shop

How much does an Instagram Shop cost?

An Instagram Shop has no fixed costs. The function is free and redirects to your own shop in Europe, where costs are incurred. Mollie simplifies payment processing fees, so merchants only pay for successful transactions - without contract duration, monthly costs, or hidden fees.

An Instagram Shop has no fixed costs. The function is free and redirects to your own shop in Europe, where costs are incurred. Mollie simplifies payment processing fees, so merchants only pay for successful transactions - without contract duration, monthly costs, or hidden fees.

An Instagram Shop has no fixed costs. The function is free and redirects to your own shop in Europe, where costs are incurred. Mollie simplifies payment processing fees, so merchants only pay for successful transactions - without contract duration, monthly costs, or hidden fees.

An Instagram Shop has no fixed costs. The function is free and redirects to your own shop in Europe, where costs are incurred. Mollie simplifies payment processing fees, so merchants only pay for successful transactions - without contract duration, monthly costs, or hidden fees.

Can You Sell on Instagram?

Yes, you can sell on Instagram. However, merchants must meet certain requirements and can currently only offer physical products.

Yes, you can sell on Instagram. However, merchants must meet certain requirements and can currently only offer physical products.

Yes, you can sell on Instagram. However, merchants must meet certain requirements and can currently only offer physical products.

Yes, you can sell on Instagram. However, merchants must meet certain requirements and can currently only offer physical products.

What is an Instagram Shop?

An Instagram Shop allows you to sell your own products via Instagram. As part of Instagram Shopping, the shop is the storefront for your product portfolio. Currently, only physical products are qualified for Instagram Shopping. Digital goods, services, and other non-physical offers cannot currently be sold via Instagram Shopping.

When you set up an Instagram Shop, you can group your products into Collections. This keeps the offering clear and customers can quickly find what they're looking for. When a customer selects a product, they are taken to the product detail page. There is room for the product description, important information, and the product price.

The product detail page also shows the posts on Instagram where the respective product has been tagged. With one click, customers are taken to their own online shop and can complete the checkout there.

An Instagram Shop allows you to sell your own products via Instagram. As part of Instagram Shopping, the shop is the storefront for your product portfolio. Currently, only physical products are qualified for Instagram Shopping. Digital goods, services, and other non-physical offers cannot currently be sold via Instagram Shopping.

When you set up an Instagram Shop, you can group your products into Collections. This keeps the offering clear and customers can quickly find what they're looking for. When a customer selects a product, they are taken to the product detail page. There is room for the product description, important information, and the product price.

The product detail page also shows the posts on Instagram where the respective product has been tagged. With one click, customers are taken to their own online shop and can complete the checkout there.

An Instagram Shop allows you to sell your own products via Instagram. As part of Instagram Shopping, the shop is the storefront for your product portfolio. Currently, only physical products are qualified for Instagram Shopping. Digital goods, services, and other non-physical offers cannot currently be sold via Instagram Shopping.

When you set up an Instagram Shop, you can group your products into Collections. This keeps the offering clear and customers can quickly find what they're looking for. When a customer selects a product, they are taken to the product detail page. There is room for the product description, important information, and the product price.

The product detail page also shows the posts on Instagram where the respective product has been tagged. With one click, customers are taken to their own online shop and can complete the checkout there.

An Instagram Shop allows you to sell your own products via Instagram. As part of Instagram Shopping, the shop is the storefront for your product portfolio. Currently, only physical products are qualified for Instagram Shopping. Digital goods, services, and other non-physical offers cannot currently be sold via Instagram Shopping.

When you set up an Instagram Shop, you can group your products into Collections. This keeps the offering clear and customers can quickly find what they're looking for. When a customer selects a product, they are taken to the product detail page. There is room for the product description, important information, and the product price.

The product detail page also shows the posts on Instagram where the respective product has been tagged. With one click, customers are taken to their own online shop and can complete the checkout there.

Advantages at a Glance

As part of social commerce, an Instagram Shop offers numerous advantages for merchants. Facebook and Instagram are among the most popular social networks for direct shopping, according to a survey. Setting up an Instagram Shop is therefore a good move and reaches numerous users.

In addition, there are four key benefits to setting up Instagram Shopping:

  • Reach customers where they spend their time

  • Organic attention to products through tags on photos and videos

  • Most of the customer journey takes place directly on Instagram

  • Smooth transition from Instagram to your own online shop In three simple steps, every Instagram user can become a customer of your online shop: Discover on Instagram, tap the product, buy in the online shop. It's good to offer diverse payment options. This significantly eases the purchase process for your customers and thus increases the conversion rate.

As part of social commerce, an Instagram Shop offers numerous advantages for merchants. Facebook and Instagram are among the most popular social networks for direct shopping, according to a survey. Setting up an Instagram Shop is therefore a good move and reaches numerous users.

In addition, there are four key benefits to setting up Instagram Shopping:

  • Reach customers where they spend their time

  • Organic attention to products through tags on photos and videos

  • Most of the customer journey takes place directly on Instagram

  • Smooth transition from Instagram to your own online shop In three simple steps, every Instagram user can become a customer of your online shop: Discover on Instagram, tap the product, buy in the online shop. It's good to offer diverse payment options. This significantly eases the purchase process for your customers and thus increases the conversion rate.

As part of social commerce, an Instagram Shop offers numerous advantages for merchants. Facebook and Instagram are among the most popular social networks for direct shopping, according to a survey. Setting up an Instagram Shop is therefore a good move and reaches numerous users.

In addition, there are four key benefits to setting up Instagram Shopping:

  • Reach customers where they spend their time

  • Organic attention to products through tags on photos and videos

  • Most of the customer journey takes place directly on Instagram

  • Smooth transition from Instagram to your own online shop In three simple steps, every Instagram user can become a customer of your online shop: Discover on Instagram, tap the product, buy in the online shop. It's good to offer diverse payment options. This significantly eases the purchase process for your customers and thus increases the conversion rate.

As part of social commerce, an Instagram Shop offers numerous advantages for merchants. Facebook and Instagram are among the most popular social networks for direct shopping, according to a survey. Setting up an Instagram Shop is therefore a good move and reaches numerous users.

In addition, there are four key benefits to setting up Instagram Shopping:

  • Reach customers where they spend their time

  • Organic attention to products through tags on photos and videos

  • Most of the customer journey takes place directly on Instagram

  • Smooth transition from Instagram to your own online shop In three simple steps, every Instagram user can become a customer of your online shop: Discover on Instagram, tap the product, buy in the online shop. It's good to offer diverse payment options. This significantly eases the purchase process for your customers and thus increases the conversion rate.

Which Shop Systems Offer Social Shopping?

The advantages are clear, but how do you set up an Instagram Shop? The connection between Instagram and your online shop is easiest when using a compatible shop system.

For example, if you want to set up an Instagram Shop via Shopware, you can do so in a few steps. Shopware provides a detailed guide for this.

Those who use WooCommerce and want to set up an Instagram Shop can do so best with the WooCommerce Instagram Extension. The documentation describes all necessary steps in detail.

Instagram Shopping can also be set up via Shopify. As a shop owner, use the Facebook & Instagram app from Shopify for this.

Want to set up an Instagram Shop with Magento? This can be achieved with extensions that you can obtain through the Adobe Commerce Marketplace (formerly Magento Marketplace).

If you want to sell only a few products via Instagram, you can also export them manually - regardless of which shop system you use. For a broad product portfolio, however, automatic export is recommended.

The advantages are clear, but how do you set up an Instagram Shop? The connection between Instagram and your online shop is easiest when using a compatible shop system.

For example, if you want to set up an Instagram Shop via Shopware, you can do so in a few steps. Shopware provides a detailed guide for this.

Those who use WooCommerce and want to set up an Instagram Shop can do so best with the WooCommerce Instagram Extension. The documentation describes all necessary steps in detail.

Instagram Shopping can also be set up via Shopify. As a shop owner, use the Facebook & Instagram app from Shopify for this.

Want to set up an Instagram Shop with Magento? This can be achieved with extensions that you can obtain through the Adobe Commerce Marketplace (formerly Magento Marketplace).

If you want to sell only a few products via Instagram, you can also export them manually - regardless of which shop system you use. For a broad product portfolio, however, automatic export is recommended.

The advantages are clear, but how do you set up an Instagram Shop? The connection between Instagram and your online shop is easiest when using a compatible shop system.

For example, if you want to set up an Instagram Shop via Shopware, you can do so in a few steps. Shopware provides a detailed guide for this.

Those who use WooCommerce and want to set up an Instagram Shop can do so best with the WooCommerce Instagram Extension. The documentation describes all necessary steps in detail.

Instagram Shopping can also be set up via Shopify. As a shop owner, use the Facebook & Instagram app from Shopify for this.

Want to set up an Instagram Shop with Magento? This can be achieved with extensions that you can obtain through the Adobe Commerce Marketplace (formerly Magento Marketplace).

If you want to sell only a few products via Instagram, you can also export them manually - regardless of which shop system you use. For a broad product portfolio, however, automatic export is recommended.

The advantages are clear, but how do you set up an Instagram Shop? The connection between Instagram and your online shop is easiest when using a compatible shop system.

For example, if you want to set up an Instagram Shop via Shopware, you can do so in a few steps. Shopware provides a detailed guide for this.

Those who use WooCommerce and want to set up an Instagram Shop can do so best with the WooCommerce Instagram Extension. The documentation describes all necessary steps in detail.

Instagram Shopping can also be set up via Shopify. As a shop owner, use the Facebook & Instagram app from Shopify for this.

Want to set up an Instagram Shop with Magento? This can be achieved with extensions that you can obtain through the Adobe Commerce Marketplace (formerly Magento Marketplace).

If you want to sell only a few products via Instagram, you can also export them manually - regardless of which shop system you use. For a broad product portfolio, however, automatic export is recommended.

How Payment Works in Instagram Shops

After setting up the Instagram Shop, customers become aware of your products and want to buy them. Instagram currently offers its own checkout to selected providers in the USA. As a merchant in Europe, customers are redirected to your own shop to complete the purchase.

This has two main advantages: on one hand, it increases the conversion in the online shop, and on the other hand, your customers can choose which payment option they want to use.

If you integrate payments easily via Mollie, you have more than 20 local and global payment methods available to offer to your customers. This ensures that your customers can pay with their preferred payment option.

This is not only clear but also saves time when setting up the Instagram Shop: Instead of configuring a checkout, the sales conveniently run through your shop system.

Requirements for Instagram Shopping

Before you can set up an Instagram Shop, you need to meet certain requirements. First, you need your own online shop where your products are sold, as well as a professional Instagram account. If you don't have one yet, you can create a new account or convert an existing private account into a business account. In addition, there are five other requirements for Instagram Shopping:

  • Compliance with all applicable guidelines

  • Assignment of the Instagram account to your own company or domain

  • Facebook Commerce must be available in your country

  • Instagram must have rated you as a trustworthy provider

  • Compliance with best practices and provision of all necessary information Further information and the current guidelines can be found directly in the help area of Instagram. If you meet all the requirements, you can set up your Instagram Shop.

Guide: Setting Up an Instagram Shop

Setting up Instagram Shopping is achieved in a few steps, as you basically only need to connect your online shop with Instagram. We'll guide you to the goal with the following instructions.

Step 1: Set up a Business Manager account If you don't have a Business Manager account yet, set one up first. Visit https://business.facebook.com/overview and select Create Account. Then enter your company data and details and click Send at the end.

Step 2: Integrate shop system If you use one of the supported shop systems, now connect it to Facebook. Follow the respective guide for this.

If your shop system is not supported, you can still set up an Instagram Shop. In this case, manually import your products via Facebook's Commerce Manager.

Step 3: Select Instagram as a sales channel Open the Commerce Manager of Facebook and select Instagram as a sales channel there. Then link your newly imported product catalog.

Step 4: Submit for review Finally, check all information and products again. If you are sure that everything is correct, submit your Instagram Shop for review by Instagram.

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MollieGrowthHow to Properly Set Up Your Instagram Shop
MollieGrowthHow to Properly Set Up Your Instagram Shop