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Growth

3 notable conclusions from our research on pitfalls in growing companies

3 notable conclusions from our research on pitfalls in growing companies

3 notable conclusions from our research on pitfalls in growing companies

3 notable conclusions from our research on pitfalls in growing companies

Discover the key findings from our research involving 250 professionals from Dutch growing companies and get started with tips from Clay And Glow to avoid the most common pitfalls.

Discover the key findings from our research involving 250 professionals from Dutch growing companies and get started with tips from Clay And Glow to avoid the most common pitfalls.

Ecommerce-tips

Ecommerce-tips

Ecommerce-tips

Sep 19, 2024

The growth process of a company consists of different phases, each with specific characteristics, challenges, and strategies. Why do so many businesses struggle with growth, while others thrive? And what can you learn from organizations that have gone through this process before you?

To gain a clear understanding of the most common challenges, we conducted a survey among 250 professionals working at various Dutch growing companies.

We compiled all the findings in the Growth Generator: a comprehensive report aimed at helping growing companies avoid the most common pitfalls. In the article below, we share 3 notable statistics from the research.

Click here to dive into the report straight away.

The growth process of a company consists of different phases, each with specific characteristics, challenges, and strategies. Why do so many businesses struggle with growth, while others thrive? And what can you learn from organizations that have gone through this process before you?

To gain a clear understanding of the most common challenges, we conducted a survey among 250 professionals working at various Dutch growing companies.

We compiled all the findings in the Growth Generator: a comprehensive report aimed at helping growing companies avoid the most common pitfalls. In the article below, we share 3 notable statistics from the research.

Click here to dive into the report straight away.

The growth process of a company consists of different phases, each with specific characteristics, challenges, and strategies. Why do so many businesses struggle with growth, while others thrive? And what can you learn from organizations that have gone through this process before you?

To gain a clear understanding of the most common challenges, we conducted a survey among 250 professionals working at various Dutch growing companies.

We compiled all the findings in the Growth Generator: a comprehensive report aimed at helping growing companies avoid the most common pitfalls. In the article below, we share 3 notable statistics from the research.

Click here to dive into the report straight away.

The growth process of a company consists of different phases, each with specific characteristics, challenges, and strategies. Why do so many businesses struggle with growth, while others thrive? And what can you learn from organizations that have gone through this process before you?

To gain a clear understanding of the most common challenges, we conducted a survey among 250 professionals working at various Dutch growing companies.

We compiled all the findings in the Growth Generator: a comprehensive report aimed at helping growing companies avoid the most common pitfalls. In the article below, we share 3 notable statistics from the research.

Click here to dive into the report straight away.

47% of growing companies are confronted with competitors copying their offerings

The more successful your company becomes, the greater the chance that other players will want to capitalize on your success. Some growing companies even see competitors starting to copy their products. Nearly half of the companies (47%) in our research have encountered competitors more frequently offering (almost) the same to customers since their growth spurt.

The advice from the Dutch skincare brand Clay And Glow? Differentiate yourself from the competition by focusing on a strong brand identity that customers feel connected to. Founder Julia Veer puts it this way: 'Other players might try to imitate your product or packaging, but that doesn’t mean they can copy your brand.' Investing in branding is an excellent way to build customer loyalty and a crucial piece in the puzzle of your company’s success.



The more successful your company becomes, the greater the chance that other players will want to capitalize on your success. Some growing companies even see competitors starting to copy their products. Nearly half of the companies (47%) in our research have encountered competitors more frequently offering (almost) the same to customers since their growth spurt.

The advice from the Dutch skincare brand Clay And Glow? Differentiate yourself from the competition by focusing on a strong brand identity that customers feel connected to. Founder Julia Veer puts it this way: 'Other players might try to imitate your product or packaging, but that doesn’t mean they can copy your brand.' Investing in branding is an excellent way to build customer loyalty and a crucial piece in the puzzle of your company’s success.



The more successful your company becomes, the greater the chance that other players will want to capitalize on your success. Some growing companies even see competitors starting to copy their products. Nearly half of the companies (47%) in our research have encountered competitors more frequently offering (almost) the same to customers since their growth spurt.

The advice from the Dutch skincare brand Clay And Glow? Differentiate yourself from the competition by focusing on a strong brand identity that customers feel connected to. Founder Julia Veer puts it this way: 'Other players might try to imitate your product or packaging, but that doesn’t mean they can copy your brand.' Investing in branding is an excellent way to build customer loyalty and a crucial piece in the puzzle of your company’s success.



The more successful your company becomes, the greater the chance that other players will want to capitalize on your success. Some growing companies even see competitors starting to copy their products. Nearly half of the companies (47%) in our research have encountered competitors more frequently offering (almost) the same to customers since their growth spurt.

The advice from the Dutch skincare brand Clay And Glow? Differentiate yourself from the competition by focusing on a strong brand identity that customers feel connected to. Founder Julia Veer puts it this way: 'Other players might try to imitate your product or packaging, but that doesn’t mean they can copy your brand.' Investing in branding is an excellent way to build customer loyalty and a crucial piece in the puzzle of your company’s success.



67% struggle with attracting and retaining qualified staff

Employees form the backbone of a growing company. Their skills, motivation, and engagement have a direct impact on your company’s ability to grow effectively.

As a company expands, it requires more employees and expertise. And that’s where the challenge often lies. No less than two out of three growing companies (67%) struggle to attract and retain qualified staff in the competitive job market. Yet, you need talent to drive your company’s growth. So how do you tackle this?

For the Dutch company Clay And Glow, the solution lies in combining junior profiles with more experienced employees. Founder Julia Veer: 'Newcomers to the job market bring fresh energy and are often up to date with the latest innovations. On the other hand, employees with a few years of work experience have more knowledge and skills. If I could do it again, I would hire an experienced employee earlier in the process.'

Want more tips to tackle HR-related obstacles on your growth journey? Download the Growth Generator whitepaper for free.

Employees form the backbone of a growing company. Their skills, motivation, and engagement have a direct impact on your company’s ability to grow effectively.

As a company expands, it requires more employees and expertise. And that’s where the challenge often lies. No less than two out of three growing companies (67%) struggle to attract and retain qualified staff in the competitive job market. Yet, you need talent to drive your company’s growth. So how do you tackle this?

For the Dutch company Clay And Glow, the solution lies in combining junior profiles with more experienced employees. Founder Julia Veer: 'Newcomers to the job market bring fresh energy and are often up to date with the latest innovations. On the other hand, employees with a few years of work experience have more knowledge and skills. If I could do it again, I would hire an experienced employee earlier in the process.'

Want more tips to tackle HR-related obstacles on your growth journey? Download the Growth Generator whitepaper for free.

Employees form the backbone of a growing company. Their skills, motivation, and engagement have a direct impact on your company’s ability to grow effectively.

As a company expands, it requires more employees and expertise. And that’s where the challenge often lies. No less than two out of three growing companies (67%) struggle to attract and retain qualified staff in the competitive job market. Yet, you need talent to drive your company’s growth. So how do you tackle this?

For the Dutch company Clay And Glow, the solution lies in combining junior profiles with more experienced employees. Founder Julia Veer: 'Newcomers to the job market bring fresh energy and are often up to date with the latest innovations. On the other hand, employees with a few years of work experience have more knowledge and skills. If I could do it again, I would hire an experienced employee earlier in the process.'

Want more tips to tackle HR-related obstacles on your growth journey? Download the Growth Generator whitepaper for free.

Employees form the backbone of a growing company. Their skills, motivation, and engagement have a direct impact on your company’s ability to grow effectively.

As a company expands, it requires more employees and expertise. And that’s where the challenge often lies. No less than two out of three growing companies (67%) struggle to attract and retain qualified staff in the competitive job market. Yet, you need talent to drive your company’s growth. So how do you tackle this?

For the Dutch company Clay And Glow, the solution lies in combining junior profiles with more experienced employees. Founder Julia Veer: 'Newcomers to the job market bring fresh energy and are often up to date with the latest innovations. On the other hand, employees with a few years of work experience have more knowledge and skills. If I could do it again, I would hire an experienced employee earlier in the process.'

Want more tips to tackle HR-related obstacles on your growth journey? Download the Growth Generator whitepaper for free.

25% have no idea which new technologies could make their business more efficient

Another theme we frequently see in our research is IT. One in five professionals (22%) indicates that their company’s current IT infrastructure is not capable of supporting further growth.

Whether it’s outdated software systems, applications that don’t communicate with each other, or insufficient memory: a deficient IT infrastructure can hinder efficiency. It inevitably impacts the performance of employees (and thus the company’s results).

Companies looking to upgrade their systems often don’t know where to start. A quarter of our respondents have no idea which technologies could make their processes more efficient. A lack of IT knowledge seems to be a common issue among growing companies. Should you then seek a partner?

Perhaps the advice from Clay And Glow founder Julia Veer can inspire you: 'From the beginning, look for IT providers who can grow with your company. This will save you a lot of time, hassle, and costs in the long run. Don’t hesitate to switch to another partner if your current provider no longer offers the software your company needs. A good partner will ensure that the transition goes smoothly. It might require an initial investment, but you’ll always earn it back.

Click here to read the full report



Another theme we frequently see in our research is IT. One in five professionals (22%) indicates that their company’s current IT infrastructure is not capable of supporting further growth.

Whether it’s outdated software systems, applications that don’t communicate with each other, or insufficient memory: a deficient IT infrastructure can hinder efficiency. It inevitably impacts the performance of employees (and thus the company’s results).

Companies looking to upgrade their systems often don’t know where to start. A quarter of our respondents have no idea which technologies could make their processes more efficient. A lack of IT knowledge seems to be a common issue among growing companies. Should you then seek a partner?

Perhaps the advice from Clay And Glow founder Julia Veer can inspire you: 'From the beginning, look for IT providers who can grow with your company. This will save you a lot of time, hassle, and costs in the long run. Don’t hesitate to switch to another partner if your current provider no longer offers the software your company needs. A good partner will ensure that the transition goes smoothly. It might require an initial investment, but you’ll always earn it back.

Click here to read the full report



Another theme we frequently see in our research is IT. One in five professionals (22%) indicates that their company’s current IT infrastructure is not capable of supporting further growth.

Whether it’s outdated software systems, applications that don’t communicate with each other, or insufficient memory: a deficient IT infrastructure can hinder efficiency. It inevitably impacts the performance of employees (and thus the company’s results).

Companies looking to upgrade their systems often don’t know where to start. A quarter of our respondents have no idea which technologies could make their processes more efficient. A lack of IT knowledge seems to be a common issue among growing companies. Should you then seek a partner?

Perhaps the advice from Clay And Glow founder Julia Veer can inspire you: 'From the beginning, look for IT providers who can grow with your company. This will save you a lot of time, hassle, and costs in the long run. Don’t hesitate to switch to another partner if your current provider no longer offers the software your company needs. A good partner will ensure that the transition goes smoothly. It might require an initial investment, but you’ll always earn it back.

Click here to read the full report



Another theme we frequently see in our research is IT. One in five professionals (22%) indicates that their company’s current IT infrastructure is not capable of supporting further growth.

Whether it’s outdated software systems, applications that don’t communicate with each other, or insufficient memory: a deficient IT infrastructure can hinder efficiency. It inevitably impacts the performance of employees (and thus the company’s results).

Companies looking to upgrade their systems often don’t know where to start. A quarter of our respondents have no idea which technologies could make their processes more efficient. A lack of IT knowledge seems to be a common issue among growing companies. Should you then seek a partner?

Perhaps the advice from Clay And Glow founder Julia Veer can inspire you: 'From the beginning, look for IT providers who can grow with your company. This will save you a lot of time, hassle, and costs in the long run. Don’t hesitate to switch to another partner if your current provider no longer offers the software your company needs. A good partner will ensure that the transition goes smoothly. It might require an initial investment, but you’ll always earn it back.

Click here to read the full report



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Table of contents

Table of contents

Table of contents

47% of growing companies are confronted with competitors copying their offerings

67% struggle with attracting and retaining qualified staff

25% have no idea which new technologies could make their business more efficient

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MollieGrowth3 notable conclusions from our research on pitfalls in growing companies
MollieGrowth3 notable conclusions from our research on pitfalls in growing companies