The value of the subscription economy is staggering. In 2020 alone, UK consumers spent almost £1.4 billion on subscription box purchases. The Covid-19 pandemic only accelerated this trend. Research from the bank N26 found that 31 percent of Europeans have more digital subscriptions than they had before the pandemic with nearly 25 percent currently paying for more than four each month.
The research goes on to report that the average monthly spend for European subscription customers is €39 per month. Entertainment services are the most popular, with 50 percent of respondents reporting that they have at least one streaming subscription. Music was next with 28 percent and in third place, fashion, beauty and shopping at 19 percent.
The value of the subscription economy is staggering. In 2020 alone, UK consumers spent almost £1.4 billion on subscription box purchases. The Covid-19 pandemic only accelerated this trend. Research from the bank N26 found that 31 percent of Europeans have more digital subscriptions than they had before the pandemic with nearly 25 percent currently paying for more than four each month.
The research goes on to report that the average monthly spend for European subscription customers is €39 per month. Entertainment services are the most popular, with 50 percent of respondents reporting that they have at least one streaming subscription. Music was next with 28 percent and in third place, fashion, beauty and shopping at 19 percent.
The value of the subscription economy is staggering. In 2020 alone, UK consumers spent almost £1.4 billion on subscription box purchases. The Covid-19 pandemic only accelerated this trend. Research from the bank N26 found that 31 percent of Europeans have more digital subscriptions than they had before the pandemic with nearly 25 percent currently paying for more than four each month.
The research goes on to report that the average monthly spend for European subscription customers is €39 per month. Entertainment services are the most popular, with 50 percent of respondents reporting that they have at least one streaming subscription. Music was next with 28 percent and in third place, fashion, beauty and shopping at 19 percent.
The value of the subscription economy is staggering. In 2020 alone, UK consumers spent almost £1.4 billion on subscription box purchases. The Covid-19 pandemic only accelerated this trend. Research from the bank N26 found that 31 percent of Europeans have more digital subscriptions than they had before the pandemic with nearly 25 percent currently paying for more than four each month.
The research goes on to report that the average monthly spend for European subscription customers is €39 per month. Entertainment services are the most popular, with 50 percent of respondents reporting that they have at least one streaming subscription. Music was next with 28 percent and in third place, fashion, beauty and shopping at 19 percent.