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About Mollie
How Dieti Natura upgraded its checkout for a 95.45% acceptance rate
From a checkout that sent customers to a blank page, to a 95.45% acceptance rate – Dieti Natura modernised its payment stack with Mollie Checkout and built a foundation for European growth.
From a checkout that sent customers to a blank page, to a 95.45% acceptance rate – Dieti Natura modernised its payment stack with Mollie Checkout and built a foundation for European growth.
Health & Beauty
Partner: Webshop
95.45%
95.45%
95.45%
acceptance rate
15%
15%
15%
of transactions via digital wallets
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TL;DR
Dieti Natura, a French direct-to-consumer food supplement brand processing more than hundreds of orders per day, was losing customers at checkout due to a legacy payment system that forced shoppers off-site to complete their purchase. After migrating to Mollie Checkout on Magento 2, Dieti Natura achieved a 95.45% payment acceptance rate, with 15% of transactions now completed via digital wallets, a direct result of native Apple Pay and Google Pay integration.
“With our old site, people were forced to leave the page to pay, and we sometimes lost customers at that very simple step. With Mollie, we could keep them on our site.”
– Claire Berne, Marketing and Communications Director, Dieti Natura
About Dieti Natura
Thirty years ago, someone looked at the food supplement market and saw a problem: products were overpriced, formulas were overcomplicated, and the people who needed them most were being priced out. Dieti Natura was built on a different idea: simple formulas, fair prices, no middlemen.
Today, that philosophy still drives everything. The brand sells exclusively direct to consumers through its own website, which means no resellers, no markups, and no compromises on quality-to-price ratio. The range covers food supplements, cosmetics, and essential oils for the whole family.
With a database of over one million customers, the majority of whom are loyal, repeat buyers, it’s a brand built on trust, and that trust extends to every part of the buying experience, including the moment of payment.
TL;DR
Dieti Natura, a French direct-to-consumer food supplement brand processing more than hundreds of orders per day, was losing customers at checkout due to a legacy payment system that forced shoppers off-site to complete their purchase. After migrating to Mollie Checkout on Magento 2, Dieti Natura achieved a 95.45% payment acceptance rate, with 15% of transactions now completed via digital wallets, a direct result of native Apple Pay and Google Pay integration.
“With our old site, people were forced to leave the page to pay, and we sometimes lost customers at that very simple step. With Mollie, we could keep them on our site.”
– Claire Berne, Marketing and Communications Director, Dieti Natura
About Dieti Natura
Thirty years ago, someone looked at the food supplement market and saw a problem: products were overpriced, formulas were overcomplicated, and the people who needed them most were being priced out. Dieti Natura was built on a different idea: simple formulas, fair prices, no middlemen.
Today, that philosophy still drives everything. The brand sells exclusively direct to consumers through its own website, which means no resellers, no markups, and no compromises on quality-to-price ratio. The range covers food supplements, cosmetics, and essential oils for the whole family.
With a database of over one million customers, the majority of whom are loyal, repeat buyers, it’s a brand built on trust, and that trust extends to every part of the buying experience, including the moment of payment.
TL;DR
Dieti Natura, a French direct-to-consumer food supplement brand processing more than hundreds of orders per day, was losing customers at checkout due to a legacy payment system that forced shoppers off-site to complete their purchase. After migrating to Mollie Checkout on Magento 2, Dieti Natura achieved a 95.45% payment acceptance rate, with 15% of transactions now completed via digital wallets, a direct result of native Apple Pay and Google Pay integration.
“With our old site, people were forced to leave the page to pay, and we sometimes lost customers at that very simple step. With Mollie, we could keep them on our site.”
– Claire Berne, Marketing and Communications Director, Dieti Natura
About Dieti Natura
Thirty years ago, someone looked at the food supplement market and saw a problem: products were overpriced, formulas were overcomplicated, and the people who needed them most were being priced out. Dieti Natura was built on a different idea: simple formulas, fair prices, no middlemen.
Today, that philosophy still drives everything. The brand sells exclusively direct to consumers through its own website, which means no resellers, no markups, and no compromises on quality-to-price ratio. The range covers food supplements, cosmetics, and essential oils for the whole family.
With a database of over one million customers, the majority of whom are loyal, repeat buyers, it’s a brand built on trust, and that trust extends to every part of the buying experience, including the moment of payment.
“With our old site, people were forced to leave the page to pay, and we sometimes lost customers at that very simple step. With Mollie, we could keep them on our site.”
Claire Berne, Marketing and Communications Director, Dieti Natura
The challenge
Dieti Natura’s previous payment setup had a fundamental flaw: it pushed customers off-site to complete their purchases, which became a real problem.
“With hundreds or thousands of orders a day, you can imagine the volume of calls, emails, and CRM tickets that come in. And there were definitely complaints coming from that checkout redirect. People would end up leaving the site and say, ‘I’m landing on a blank page because I can’t reach your payment tool.' It wasn’t the most frequent occurrence, but when it happened, it was really frustrating.”
– Claire Berne, Marketing and Communications Director, Dieti Natura
The trigger for change came from the customer service team. Complaints about the checkout redirect were piling up, and the marketing team had identified payment as a clear lever for improving conversion. The requirements for a new solution were unambiguous:
Keep customers on-site through the entire checkout flow.
Support Apple Pay and Google Pay natively, without custom development.
Make it straightforward to add new payment methods – PayPal, Bancontact, and others – without lengthy integrations.
Work reliably within a complex, multi-step checkout funnel built on Magento 2.
The previous provider couldn’t meet those requirements. Something had to change.
The challenge
Dieti Natura’s previous payment setup had a fundamental flaw: it pushed customers off-site to complete their purchases, which became a real problem.
“With hundreds or thousands of orders a day, you can imagine the volume of calls, emails, and CRM tickets that come in. And there were definitely complaints coming from that checkout redirect. People would end up leaving the site and say, ‘I’m landing on a blank page because I can’t reach your payment tool.' It wasn’t the most frequent occurrence, but when it happened, it was really frustrating.”
– Claire Berne, Marketing and Communications Director, Dieti Natura
The trigger for change came from the customer service team. Complaints about the checkout redirect were piling up, and the marketing team had identified payment as a clear lever for improving conversion. The requirements for a new solution were unambiguous:
Keep customers on-site through the entire checkout flow.
Support Apple Pay and Google Pay natively, without custom development.
Make it straightforward to add new payment methods – PayPal, Bancontact, and others – without lengthy integrations.
Work reliably within a complex, multi-step checkout funnel built on Magento 2.
The previous provider couldn’t meet those requirements. Something had to change.
The challenge
Dieti Natura’s previous payment setup had a fundamental flaw: it pushed customers off-site to complete their purchases, which became a real problem.
“With hundreds or thousands of orders a day, you can imagine the volume of calls, emails, and CRM tickets that come in. And there were definitely complaints coming from that checkout redirect. People would end up leaving the site and say, ‘I’m landing on a blank page because I can’t reach your payment tool.' It wasn’t the most frequent occurrence, but when it happened, it was really frustrating.”
– Claire Berne, Marketing and Communications Director, Dieti Natura
The trigger for change came from the customer service team. Complaints about the checkout redirect were piling up, and the marketing team had identified payment as a clear lever for improving conversion. The requirements for a new solution were unambiguous:
Keep customers on-site through the entire checkout flow.
Support Apple Pay and Google Pay natively, without custom development.
Make it straightforward to add new payment methods – PayPal, Bancontact, and others – without lengthy integrations.
Work reliably within a complex, multi-step checkout funnel built on Magento 2.
The previous provider couldn’t meet those requirements. Something had to change.
The solution
The recommendation came from Mohamed Kaïd at Mokadev, who had been working with Dieti Natura since 2013 and had already integrated Mollie for other clients.
“I pushed for Mollie because the module was already functional, Apple Pay was already natively integrated – which they wanted – and a lot of what they needed was there out of the box.”
– Mohamed Kaïd, Magento developer, Mokadev
For Mohamed, the choice was technical from the start. Mollie had a stable, actively maintained Magento 2 module, native Apple Pay support, and the flexibility to handle Dieti Natura’s non-standard checkout – a funnel that included in-checkout login, account creation, and address-addition steps, all without leaving the page. As he put it: “It was genuinely the tech that drove the decision – not the commercial side.”
The integration required careful adaptation. Each delivery and payment method needed adjusting to fit the non-standard funnel, and the team worked with Mollie to optimise 3D Secure handling – reducing unnecessary authentication triggers while keeping security intact.
Once live, the difference was immediate. Customers stayed on-site. New payment methods were added with minimal friction.
The solution
The recommendation came from Mohamed Kaïd at Mokadev, who had been working with Dieti Natura since 2013 and had already integrated Mollie for other clients.
“I pushed for Mollie because the module was already functional, Apple Pay was already natively integrated – which they wanted – and a lot of what they needed was there out of the box.”
– Mohamed Kaïd, Magento developer, Mokadev
For Mohamed, the choice was technical from the start. Mollie had a stable, actively maintained Magento 2 module, native Apple Pay support, and the flexibility to handle Dieti Natura’s non-standard checkout – a funnel that included in-checkout login, account creation, and address-addition steps, all without leaving the page. As he put it: “It was genuinely the tech that drove the decision – not the commercial side.”
The integration required careful adaptation. Each delivery and payment method needed adjusting to fit the non-standard funnel, and the team worked with Mollie to optimise 3D Secure handling – reducing unnecessary authentication triggers while keeping security intact.
Once live, the difference was immediate. Customers stayed on-site. New payment methods were added with minimal friction.
The solution
The recommendation came from Mohamed Kaïd at Mokadev, who had been working with Dieti Natura since 2013 and had already integrated Mollie for other clients.
“I pushed for Mollie because the module was already functional, Apple Pay was already natively integrated – which they wanted – and a lot of what they needed was there out of the box.”
– Mohamed Kaïd, Magento developer, Mokadev
For Mohamed, the choice was technical from the start. Mollie had a stable, actively maintained Magento 2 module, native Apple Pay support, and the flexibility to handle Dieti Natura’s non-standard checkout – a funnel that included in-checkout login, account creation, and address-addition steps, all without leaving the page. As he put it: “It was genuinely the tech that drove the decision – not the commercial side.”
The integration required careful adaptation. Each delivery and payment method needed adjusting to fit the non-standard funnel, and the team worked with Mollie to optimise 3D Secure handling – reducing unnecessary authentication triggers while keeping security intact.
Once live, the difference was immediate. Customers stayed on-site. New payment methods were added with minimal friction.
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“I pushed for Mollie because the module was already functional, Apple Pay was already natively integrated – which they wanted – and a lot of what they needed was there out of the box.”
Mohamed Kaïd, Magento developer, Mokadev
The results
The integration delivered a stable, high-performing payment stack. And the numbers reflect it:
95.45% payment acceptance rate in the last 30 days – above average for the vertical, driven in part by wallet adoption.
15% of transactions via digital wallets (Apple Pay and Google Pay), the native integration was a hard requirement from the start.
27% of transactions via PayPal, reflecting the trust French consumers place in familiar payment methods.
67% of card payments processed via CB rather than Visa or Mastercard, a meaningful cost saving in the French market, and a conversion boost.
Day-to-day operations improved, too. Dieti Natura’s six-person customer service team adopted the platform quickly, and multi-user access with configurable permissions made it easy to manage at scale.
The results
The integration delivered a stable, high-performing payment stack. And the numbers reflect it:
95.45% payment acceptance rate in the last 30 days – above average for the vertical, driven in part by wallet adoption.
15% of transactions via digital wallets (Apple Pay and Google Pay), the native integration was a hard requirement from the start.
27% of transactions via PayPal, reflecting the trust French consumers place in familiar payment methods.
67% of card payments processed via CB rather than Visa or Mastercard, a meaningful cost saving in the French market, and a conversion boost.
Day-to-day operations improved, too. Dieti Natura’s six-person customer service team adopted the platform quickly, and multi-user access with configurable permissions made it easy to manage at scale.
The results
The integration delivered a stable, high-performing payment stack. And the numbers reflect it:
95.45% payment acceptance rate in the last 30 days – above average for the vertical, driven in part by wallet adoption.
15% of transactions via digital wallets (Apple Pay and Google Pay), the native integration was a hard requirement from the start.
27% of transactions via PayPal, reflecting the trust French consumers place in familiar payment methods.
67% of card payments processed via CB rather than Visa or Mastercard, a meaningful cost saving in the French market, and a conversion boost.
Day-to-day operations improved, too. Dieti Natura’s six-person customer service team adopted the platform quickly, and multi-user access with configurable permissions made it easy to manage at scale.
“When I presented the solution to our six-person customer service team, it was easily understood. The ergonomics in Mollie are great, and the ability to have multiple users with different access levels is a real plus.”
Claire Berne, Marketing and Communications Director, Dieti Natura
Looking forward
Dieti Natura is in the middle of a significant brand refresh. When the time comes to add buy-now-pay-later options, Claire Berne already knows where she’ll turn. Expansion into Spain is also on the horizon – and a unified Mollie stack across both markets would make that step considerably simpler.
About Mollie
A 95.45% acceptance rate is the kind of outcome that comes from getting the details right – the right payment methods, the right checkout experience, and the right support when things need to change.
We’re Mollie. A payments platform built for European business. We’ll work with you to manage your payments, reconciliation, reporting, fraud prevention, and financing – so you can focus on expanding your business. Let’s talk.
Looking forward
Dieti Natura is in the middle of a significant brand refresh. When the time comes to add buy-now-pay-later options, Claire Berne already knows where she’ll turn. Expansion into Spain is also on the horizon – and a unified Mollie stack across both markets would make that step considerably simpler.
About Mollie
A 95.45% acceptance rate is the kind of outcome that comes from getting the details right – the right payment methods, the right checkout experience, and the right support when things need to change.
We’re Mollie. A payments platform built for European business. We’ll work with you to manage your payments, reconciliation, reporting, fraud prevention, and financing – so you can focus on expanding your business. Let’s talk.
Looking forward
Dieti Natura is in the middle of a significant brand refresh. When the time comes to add buy-now-pay-later options, Claire Berne already knows where she’ll turn. Expansion into Spain is also on the horizon – and a unified Mollie stack across both markets would make that step considerably simpler.
About Mollie
A 95.45% acceptance rate is the kind of outcome that comes from getting the details right – the right payment methods, the right checkout experience, and the right support when things need to change.
We’re Mollie. A payments platform built for European business. We’ll work with you to manage your payments, reconciliation, reporting, fraud prevention, and financing – so you can focus on expanding your business. Let’s talk.
“If we go that route, I know I could turn to Mollie for it. It would be easy, and I have confidence in the platform.”
Claire Berne, Marketing and Communications Director, Dieti Natura
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Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
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