Flowers in vibrant, long-lasting blooms, exquisitely packaged—EMMIE GRAY, the floral supplier from Düsseldorf, embodies this. CEO Paolo Oliva shares insights into the E-Commerce aesthetics that set them apart.

From 0 to Eternity in Ecuador

Flowers that bloom eternally may sound impossible, but EMMIE-GRAY's Sarah Zergaw discovered them in Ecuador. The idea materialised in 2016 when Zergaw, with business partner Paolo Oliva, founded the company. Today, EMMIE GRAY is synonymous with flowers that bloom for up to three years, elegantly presented in eye-catching boxes.

Success with Enduring Flowers

With 30 employees in Düsseldorf, EMMIE GRAY delivers daily, not only small preserved floral bouquets but also large arrangements to major clients like Porsche and L’Oréal. The concept challenges traditional short-lived flower bouquets, offering a lasting alternative.

Success with a Unified and Attractive Online Shop

Since its inception in 2016, EMMIE GRAY's success trajectory has been steep. Starting with a self-built Jimdo online shop, they now operate a five-language Shopware-based online shop. Paolo Oliva emphasises the focus on aesthetics and performance, ensuring a seamless user experience. The Mollie checkout, emphasising user-friendliness and minimal bounce rates, contributes to a harmonious product.

Expansion: Fast, Uncomplicated, and Efficient

Originating in a 50-square-metre office in Kassel, EMMIE GRAY now operates internationally. After transitioning to Shopware, they integrated five more shops, expanding their reach to the Netherlands, France, Italy, the UK, and Switzerland. Paolo Oliva highlights the importance of considering country-specific differences, including user engagement and preferred payment methods.

Diversity: From Flowers to Payment Methods

The shift to Mollie was inevitable. Mollie not only aligns with EMMIE GRAY's five core markets but also accommodates the company's diverse product range. Paolo Oliva appreciates the efficiency gained by having a single payment service provider covering almost all payment methods. Trusting a strong partner like Mollie for payment processing adds confidence to their operations.

When the Last Step Becomes the Most Crucial

EMMIE GRAY recognises that most cart abandonments occur during checkout due to inadequate payment methods, undisclosed costs, or lengthy payment processes. For them, a successful checkout entails not only fast and straightforward payment processing but also customer safety and data security. Paolo Oliva notes a significant improvement in conversion and zero customer complaints related to unauthorised invoice purchases since integrating Mollie.

The Future? More Than Just a Bouquet

EMMIE GRAY's journey is far from over. Founders Sarah Zergaw and Paolo Oliva aim for innovative products that enhance their customers' homes. A flawless online shop journey, from the first click to the final payment, ensures enduring flowers continue gracing living spaces.

Mollie: Simplifying Online Payments

Mollie, trusted by over 130,000 businesses, ensures seamless payment processes for online business growth. Accept online payments faster and access globally recognised payment methods with Mollie, enhancing the customer experience.